Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$110K - $130K *

Drive the charge in managing multi-million dollar digital initiatives, bridging stakeholders and technical teams to translate business vision into actionable product roadmaps. Leverage enterprise proj...

Toronto, ONIn-Person

Reposted 1 week ago

  •   8 - 10 years exp.  •   Staffing

$163K - $236K *

Collaborate with cross-functional teams to drive product development from conception to launch, focusing on enhancing navigation experiences for billions of users. Lead initiatives that bridge technic...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Empower growth through strategic marketing initiatives across paid media, CRM, and measurement. Collaborate with leadership to optimize an 8-figure budget, driving revenue and enhancing performance ac...

Yesterday

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$80K - $95K *

Join a team that's driving digital marketing innovation through SEO and content optimization. Lead initiatives to enhance online visibility, analyze performance metrics, and support AI-driven strategi...

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Lead the charge in driving global marketing programs for our Sensing, Safety, & Industrial Components portfolio. Collaborate across teams to enhance product launches, demand generation, and customer a...

5 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$123K - $205K *

Shape the future of integrated marketing by leading multi-channel campaigns that drive engagement and growth. Collaborate across teams to translate strategies into compelling narratives and ensure coh...

Today

  •   8 - 10 years exp.  •   Healthcare

$123K - $205K *

Join a team that's shaping integrated marketing strategies to drive engagement and growth. Lead multi-channel campaigns, translate complex strategies into compelling narratives, and collaborate across...

4 days ago

  •   8 - 10 years exp.  •   Healthcare

$123K - $205K *

Join a team that's driving innovative integrated marketing campaigns to enhance customer engagement and business growth. Lead cross-functional initiatives, translating strategies into impactful messag...

4 days ago

  •   8 - 10 years exp.  •   Healthcare

$130K - $160K *

Elevate your career by leading product positioning and go-to-market strategies. Collaborate across teams to drive product adoption and revenue growth while leveraging market insights to influence prod...

Toronto, ONIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$110K - $150K *

Drive strategic product initiatives by leading cross-functional teams, ensuring alignment with business goals while enhancing user experience and operational excellence across multiple product areas...

Toronto, ONIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $150K *

Drive strategic product initiatives across multiple teams, ensuring alignment with business goals. Lead complex projects, influence technical architecture, and enhance user experience while managing s...

North York, ONIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$135K - $150K *

Accelerate progress at driving customer acquisition by optimizing multi-channel paid media campaigns, conducting structured experiments, and collaborating cross-functionally to improve performance acr...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$165K - $185K *

Grow your career with a strategic Senior Marketing Manager role, leading cross-channel initiatives and strengthening client engagement. Collaborate with senior leadership to elevate market presence an...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Business Services

$170K - $180K *

Champion high-impact content strategies globally, connecting audiences through diverse channels and formats while collaborating with senior leadership to elevate brand positioning and outreach...

Reposted 2 weeks ago

  •   11 - 15 years exp.  •   Business Services

$125K - $150K *

Champion customer marketing by building programs that amplify customer voices, create compelling case studies, and engage enterprise clients. Lead initiatives to establish a customer advisory board an...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$135K - $200K *

Pioneer the future of eCommerce by owning product strategy and execution. Collaborate with cross-functional teams to leverage AI tools, drive innovation, and enhance client experiences in a fast-paced...

United StatesRemote

Today

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $107K *

Join us to develop and manage educational resources that enhance Commercial readiness across clinical data solutions. Collaborate with cross-functional teams to translate complex information into acti...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Healthcare

$88K - $105K *

Champion customer retention and advocacy by leading US-focused programs that enhance customer journeys, reduce churn, and foster strong relationships. Collaborate cross-functionally to ensure clear co...

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Empower customer retention and advocacy by leading US-focused programs. Collaborate cross-functionally to enhance customer journeys, ensuring clear communication and value delivery while optimizing en...

RemoteRemote

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$175K - $250K *

Join a team that's shaping user journeys by optimizing lifecycle strategies. Lead initiatives across email, push, and in-product messaging, enhancing engagement and driving retention through data-info...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Join a team that's driving innovation in creative tools. As a Product Manager, you'll lead the product roadmap, collaborate with cross-functional teams, and turn customer insights into impactful produ...

3 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$86K - $116K *

Elevate your career by designing and delivering impactful product enablement programs. Collaborate with cross-functional teams to enhance sales effectiveness and drive customer success through engagin...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$143K - $175K *

Lead and innovate within a global software engineering team to define product strategies and enhance user experiences, driving alignment across stakeholders and leveraging AI tools to elevate internal...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Food & Beverages

$208K - $354K *

Optimize product commercialization strategies and market activation for retirement solutions. Collaborate with cross-functional teams to drive awareness, adoption, and growth while establishing best p...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$218K - $239K *

Drive impactful marketing initiatives by managing programs, budgets, and performance metrics. Collaborate with cross-functional teams to align strategies and enhance business outcomes through effectiv...

1 week ago

  •   5 - 7 years exp.  •   Energy & Utilities

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.