Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$85K - $95K *

Transform product knowledge into engaging educational content for store staff. Collaborate cross-functionally to create memorable learning experiences that enhance product understanding and drive cons...

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$284K - $390K *

Shape the future of secure networking as a Senior Director of Product Marketing, leading SASE strategies and driving market innovation. Collaborate across teams to translate product capabilities into...

Yesterday

  •   11 - 15 years exp.  •   Telecommunications & Hardware

$120K - $130K *

Empower your creativity and strategic thinking to drive product marketing initiatives. Collaborate across teams to craft compelling narratives, enhance brand awareness, and support global product adop...

Vancouver, BCIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$175K - $225K *

Transform patient experiences by leading product strategy and execution. Collaborate with engineers and designers to create intuitive solutions that enhance user engagement and drive measurable outcom...

2 weeks ago

  •   5 - 7 years exp.  •   Hospitals & Medical Centers

$105K - $120K *

Champion integrated marketing campaigns that drive growth for associations. Collaborate with leadership to create compelling content, manage projects, and leverage technology for effective outreach an...

2 weeks ago

  •   8 - 10 years exp.  •   Business Services

$140K - $164K *

Join us to shape the narrative for our Prime & Markets strategy, engaging globally with institutional clients. Own product-heavy go-to-market initiatives, drive cross-functional collaboration, and ele...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$95K - $115K *

Empower marketing initiatives by leading strategy, activation, and performance measurement across the Automotive & Industry sector. Collaborate with global teams to drive growth, enhance customer enga...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$85K - $105K *

Join us to enhance product security by performing evaluations, automating tests, and simulating cyber threats. Collaborate with teams to embed security into every product phase, ensuring robust defens...

Oakville, ONIn-Person

Reposted 3 days ago

  •   5 - 7 years exp.  •   Transportation

$95K - $115K *

Drive product security excellence by performing evaluations and integrating robust security practices in collaboration with teams. Your expertise will safeguard our innovations from emerging threats i...

Reposted 3 days ago

  •   5 - 7 years exp.  •   Transportation

$148K - $232K *

Lead go-to-market and co-innovation strategies for AI partnerships, driving product positioning and joint selling initiatives. Collaborate with cross-functional teams to deliver differentiated AI solu...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$115K - $155K *

Elevate your career by leading API integrations and client onboarding. In this high-impact role, you'll define technical requirements, collaborate with engineering teams, and ensure successful product...

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$115K - $155K *

Unlock your potential by leading API integrations and client onboarding. Drive technical requirements, collaborate with engineering teams, and ensure successful product launches in a high-impact, clie...

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$120K - $145K *

Join a team that's redefining market strategies for enterprise products across North America. Drive growth by aligning customer needs with innovative solutions, while influencing product roadmaps and...

4 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Empower market growth by shaping product strategies for North American enterprise customers. Collaborate across teams to translate insights into actionable propositions, ensuring alignment with global...

4 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Lead the development of market strategies for North American enterprise customers, driving growth through insights and collaboration across teams. Shape product propositions that meet diverse market n...

4 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Pioneer market growth as a Senior Product Proposition Manager, driving strategy and customer insights across North America. Collaborate with cross-functional teams to enhance product offerings and opt...

4 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$160K - $190K *

Own the Decision Maker Networks platform, leading a team to enhance algorithmic products. Drive roadmap, refine standards, and ensure user-friendly tooling for data scientists, aligning solutions with...

4 days ago

  •   5 - 7 years exp.  •   Media

$107K - $137K *

Shape the future of product marketing by translating technical capabilities into clear customer value, drive product launches, and connect development with market strategies to maximize revenue potent...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$80K - $95K *

Join a team that's driving innovation in high-performance thermal solutions. As a crucial Product Specialist, you'll collaborate across functions to enhance product success and define strategies that...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$118K - $144K *

Unlock potential by driving lifecycle marketing strategies that enhance customer engagement and retention. Collaborate cross-functionally to create personalized experiences that foster meaningful rela...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$80K - $95K *

Join a team that's passionate about journalism and public interest reporting. As a Senior Communications and Marketing Specialist, you'll craft impactful strategies to elevate CBC News across diverse...

4 days ago

  •   5 - 7 years exp.  •   Media

$70K - $99K *

Empower our digital marketing efforts by managing website updates, social media, and email campaigns. Analyze performance data to drive actionable insights, enhance engagement, and support organizatio...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$143K - $266K *

Lead the charge in driving sustainable growth through innovative marketing strategies, optimizing brand and portfolio management, and enhancing customer experiences while fostering a high-performance...

2 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$91K - $121K *

Optimize the commercialization process by owning end-to-end management, collaborating across functions, and leveraging AI tools to enhance efficiency and scalability, ultimately driving data integrity...

United StatesRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $145K *

Transform customer supply chains by defining strategic planning solutions. Collaborate across teams to shape product vision and drive measurable outcomes, ensuring market leadership and growth in a dy...

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.