Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
$110K - $130K *
Join a team that's redefining product marketing by crafting compelling narratives and go-to-market strategies for innovative B2B technology products, while collaborating with cross-functional teams to...
Reposted 4 weeks ago
Technical Product Marketing Manager (Staff)
$135K - $160K *
Develop impactful GTM strategies to launch AI solutions, driving product adoption and shaping messaging for diverse audiences. Collaborate across teams to ensure successful product positioning and opt...
Reposted 3 weeks ago
Senior Product Marketing Manager - Lifecycle & Customer Communications
$135K - $166K *
Drive our end-to-end Lifecycle strategy and customer communications journey, leveraging data and AI to enhance engagement across multiple channels. Collaborate cross-functionally to optimize conversio...
4 days ago
Senior Product Marketing Manager - Lifecycle & Customer Communications
$135K - $166K *
Innovate customer engagement strategies by leading lifecycle marketing initiatives. Collaborate cross-functionally to optimize communications across channels, leveraging data and AI for measurable con...
4 days ago
Senior Product Marketing Manager - Lifecycle & Customer Communications
$135K - $166K *
Lead the charge in shaping customer engagement strategies across multiple channels. Drive measurable conversion and retention through data-driven lifecycle marketing, collaborating with cross-function...
4 days ago
Senior Product Marketing Manager - Lifecycle & Customer Communications
$135K - $166K *
Transform customer engagement by leading lifecycle strategies and communications across multiple channels. Drive measurable conversion and retention through data-driven insights, AI capabilities, and...
4 days ago
Senior Product Marketing Manager
$110K - $130K *
Accelerate growth by leading product marketing strategies that bridge development and customer needs. Drive market success through compelling narratives, deep market insights, and impactful go-to-mark...
1 week ago
$84K - $106K *
Advance your career by leading market launches for innovative products. Partner with cross-functional teams to shape strategy, drive awareness, and ensure successful adoption in the automotive service...
3 weeks ago
$75K - $100K *
Optimize your career by driving go-to-market strategies and messaging for a leading SaaS product. Collaborate with cross-functional teams to create compelling narratives and enhance customer engagemen...
3 days ago
Advanced Brand Marketing Specialist
$80K - $95K *
Drive your career with a dynamic role focused on developing and executing content strategies that enhance brand storytelling and support integrated marketing campaigns across retail and banking sector...
Today
Senior Product Marketing Manager - Outbound
$110K - $130K *
Unlock potential by driving impactful product launches through cross-functional collaboration and strategic messaging. Engage directly with clients and teams to enhance market presence, adoption, and...
Reposted 3 days ago
Product Marketing Lead at The Adkins Group, Inc.
$80K - $95K *
Optimize your career by leading product strategies, driving cost reductions, and enhancing promotional activities. Collaborate cross-functionally to maximize profits and meet market demands in a fast...
Reposted yesterday
$95K - $115K *
Drive impactful product marketing strategies to enhance messaging, support launches, and lead demand generation initiatives in a dynamic B2B technology environment...
Reposted 4 days ago
$95K - $130K *
Engage in strategic product marketing to drive growth and customer value. Collaborate across teams to develop compelling go-to-market plans, ensuring alignment with business priorities and enhancing p...
2 weeks ago
Senior Product Manager - Marketing
$110K - $130K *
Pioneer innovative product strategies and lead cross-functional teams to drive brand growth. This role focuses on identifying market opportunities, developing new concepts, and executing successful pr...
3 days ago
$130K - $155K *
Lead the charge in shaping compelling product narratives that resonate with diverse buyers. Collaborate closely with sales and product teams to create impactful messaging and assets that drive engagem...
2 days ago
$110K - $130K *
Transform the customer experience by owning product marketing strategies that resonate with diverse industries. Collaborate closely with sales and product teams to create impactful messaging and asset...
2 days ago
Senior Specialist - Marketing (Campaign Management)
$80K - $95K *
Elevate your career by leading campaign management initiatives, collaborating with cross-functional teams to ensure strategic alignment and execution of marketing programs that drive measurable busine...
2 days ago
Senior Product Marketing Manager, Growth
$180K - $220K *
Drive impactful product launches and enhance user activation flows to ensure customer adoption and satisfaction. Collaborate cross-functionally to create effective onboarding experiences and measure s...
Yesterday
$80K - $95K *
Empower your career by shaping product messaging and enabling sales teams to effectively translate technology into customer value while driving successful market launches and strategy development in a...
Reposted 3 weeks ago
Marketing Campaign Specialist, Global Consumer and Gaming
$121K - $171K *
Shape impactful marketing campaigns that drive awareness and demand for consumer and gaming products. Collaborate with cross-functional teams to execute strategies that enhance brand relevance and del...
6 days ago
Marketing Campaign Specialist, Global Consumer and Gaming
$121K - $171K *
Elevate your career by developing integrated marketing campaigns that drive awareness and demand for consumer and gaming products. Collaborate with cross-functional teams to create impactful strategie...
1 week ago
Marketing Campaign Specialist, Global Consumer and Gaming
$121K - $171K *
Join a dynamic team to develop and execute integrated marketing campaigns that elevate consumer and gaming products. Collaborate across functions to drive brand awareness and measurable outcomes, ensu...
1 week ago
Marketing Campaign Specialist, Global Consumer and Gaming
$121K - $171K *
Transform your career by leading integrated marketing campaigns that drive demand for consumer and gaming products. Collaborate with cross-functional teams to create impactful strategies that enhance...
1 week ago
$120K - $140K *
Join a team that's passionate about education! Lead B2B marketing strategies, develop compelling content, and drive product positioning to enhance the Encourage program for educators and students. Col...
2 weeks ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.