Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$135K - $160K *

Develop impactful GTM strategies to launch AI solutions, driving product adoption and shaping messaging for diverse audiences. Collaborate across teams to ensure successful product positioning and opt...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$135K - $166K *

Drive our end-to-end Lifecycle strategy and customer communications journey, leveraging data and AI to enhance engagement across multiple channels. Collaborate cross-functionally to optimize conversio...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$135K - $166K *

Innovate customer engagement strategies by leading lifecycle marketing initiatives. Collaborate cross-functionally to optimize communications across channels, leveraging data and AI for measurable con...

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$135K - $166K *

Lead the charge in shaping customer engagement strategies across multiple channels. Drive measurable conversion and retention through data-driven lifecycle marketing, collaborating with cross-function...

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$135K - $166K *

Transform customer engagement by leading lifecycle strategies and communications across multiple channels. Drive measurable conversion and retention through data-driven insights, AI capabilities, and...

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Accelerate growth by leading product marketing strategies that bridge development and customer needs. Drive market success through compelling narratives, deep market insights, and impactful go-to-mark...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$84K - $106K *

Advance your career by leading market launches for innovative products. Partner with cross-functional teams to shape strategy, drive awareness, and ensure successful adoption in the automotive service...

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$80K - $95K *

Drive your career with a dynamic role focused on developing and executing content strategies that enhance brand storytelling and support integrated marketing campaigns across retail and banking sector...

Today

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Unlock potential by driving impactful product launches through cross-functional collaboration and strategic messaging. Engage directly with clients and teams to enhance market presence, adoption, and...

RemoteRemote

Reposted 3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Optimize your career by leading product strategies, driving cost reductions, and enhancing promotional activities. Collaborate cross-functionally to maximize profits and meet market demands in a fast...

Reposted yesterday

  •   Less than 5 years exp.  •   Staffing

$95K - $115K *

Drive impactful product marketing strategies to enhance messaging, support launches, and lead demand generation initiatives in a dynamic B2B technology environment...

Reposted 4 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$95K - $130K *

Engage in strategic product marketing to drive growth and customer value. Collaborate across teams to develop compelling go-to-market plans, ensuring alignment with business priorities and enhancing p...

2 weeks ago

  •   5 - 7 years exp.  •   Energy & Utilities

$110K - $130K *

Pioneer innovative product strategies and lead cross-functional teams to drive brand growth. This role focuses on identifying market opportunities, developing new concepts, and executing successful pr...

4 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$130K - $155K *

Lead the charge in shaping compelling product narratives that resonate with diverse buyers. Collaborate closely with sales and product teams to create impactful messaging and assets that drive engagem...

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Transform the customer experience by owning product marketing strategies that resonate with diverse industries. Collaborate closely with sales and product teams to create impactful messaging and asset...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Elevate your career by leading campaign management initiatives, collaborating with cross-functional teams to ensure strategic alignment and execution of marketing programs that drive measurable busine...

2 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$180K - $220K *

Drive impactful product launches and enhance user activation flows to ensure customer adoption and satisfaction. Collaborate cross-functionally to create effective onboarding experiences and measure s...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Empower your career by shaping product messaging and enabling sales teams to effectively translate technology into customer value while driving successful market launches and strategy development in a...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$121K - $171K *

Shape impactful marketing campaigns that drive awareness and demand for consumer and gaming products. Collaborate with cross-functional teams to execute strategies that enhance brand relevance and del...

6 days ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$121K - $171K *

Elevate your career by developing integrated marketing campaigns that drive awareness and demand for consumer and gaming products. Collaborate with cross-functional teams to create impactful strategie...

1 week ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$121K - $171K *

Join a dynamic team to develop and execute integrated marketing campaigns that elevate consumer and gaming products. Collaborate across functions to drive brand awareness and measurable outcomes, ensu...

1 week ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$121K - $171K *

Transform your career by leading integrated marketing campaigns that drive demand for consumer and gaming products. Collaborate with cross-functional teams to create impactful strategies that enhance...

1 week ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$120K - $140K *

Join a team that's passionate about education! Lead B2B marketing strategies, develop compelling content, and drive product positioning to enhance the Encourage program for educators and students. Col...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$165K - $185K *

Lead the charge in defining product marketing strategy, shaping category narratives, and driving impactful messaging across channels. Collaborate with teams to position the company effectively as it s...

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$160K - $190K *

Unlock potential by leading a dynamic team to create and implement impactful product marketing strategies that drive growth, enhance brand visibility, and align with market trends while ensuring cross...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Business Services

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.