Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$110K - $130K *

Transform the regional marketing landscape by executing strategic initiatives that drive sales, enhance brand visibility, and foster customer engagement. Use your expertise to manage dynamic campaigns...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Drive impactful marketing initiatives by planning and executing multi-channel campaigns. Collaborate with leadership and partners to enhance customer engagement, retention, and brand visibility in a d...

CanadaRemote

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$134K - $184K *

Join us to shape the technical marketing strategy for our API, cloud, and security products. You'll drive go-to-market initiatives, enhance customer engagement, and collaborate with cross-functional t...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$85K - $110K *

Unlock potential by leading product development in a dynamic environment. Drive innovation, manage cross-functional teams, and engage with stakeholders to deliver market-leading server solutions. Your...

Reposted 5 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$120K - $145K *

Transform the future of commercial auto by developing innovative insurance products, shaping strategies for evolving mobility models, and driving market readiness in a dynamic environment focused on t...

Reposted 5 days ago

  •   5 - 7 years exp.  •   Staffing

$100K - $115K *

Empower innovation by driving product strategy and lifecycle management. Collaborate with cross-functional teams to execute go-to-market strategies and ensure successful project outcomes in a dynamic...

4 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$105K - $120K *

Join a team that's shaping the future of server solutions. Drive product development and strategy in a dynamic market, leveraging your expertise in cross-functional leadership and product management t...

Reposted 5 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$90K - $105K *

Transform your career by driving innovative product strategies in a dynamic environment. Collaborate with cross-functional teams, engage with executive leadership, and lead the development of cutting...

Reposted 5 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$105K - $120K *

Transform the future of product management by leading cross-functional teams, driving innovation, and developing market-driven solutions in a dynamic environment. Engage with stakeholders to deliver i...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$90K - $105K *

Drive innovation in product management for server solutions by leading cross-functional teams, defining market requirements, and developing robust business models to meet evolving industry demands and...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$145K - $240K *

Unlock impactful marketing initiatives by leading product launches, crafting compelling narratives, and empowering sales. Collaborate with cross-functional teams to enhance customer experiences and dr...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$195K - $280K *

Help us drive product marketing excellence, shaping strategy through insights and leading critical initiatives within the B2B framework. Collaborate to enhance merchant storytelling and optimize go-to...

United StatesRemote

3 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$80K - $95K *

Champion the development and execution of innovative marketing and public relations strategies to enhance community engagement and promote facility services, ensuring accurate information disseminatio...

3 days ago

  •   5 - 7 years exp.  •   Business Services

$88K - $105K *

Join a team that's driving customer engagement and retention through innovative marketing programs. This role focuses on onboarding, expansion, and renewal efforts, collaborating cross-functionally to...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$85K - $132K *

Elevate brand storytelling through strategic social media management, content creation, and analytics. Collaborate across teams to enhance employer branding, engage audiences, and track social perform...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$117K - $184K *

Join a team that's driving innovative field capabilities to enhance customer engagement. Lead cross-functional projects from ideation to implementation, focusing on AI solutions and operational excell...

Reposted yesterday

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$170K - $190K *

Pioneer innovative growth strategies for a senior executive community. Leverage data-driven insights to build scalable channels, enhance engagement, and transform advocacy into a powerful acquisition...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$170K - $190K *

Drive the growth of our executive community by building innovative channels and systems. Collaborate with leadership to leverage proprietary data, enhance engagement, and create impactful content that...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$70K - $140K *

Transform the sales landscape by supporting Account Executives in driving Production Solutions sales. Manage the full sales cycle, from prospecting to closing, while leveraging your expertise to grow...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$76K - $127K *

Unlock growth by collaborating with cross-functional teams to drive market strategies, analyze data, and enhance customer engagement in the healthcare ecosystem. Contribute to impactful marketing init...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$76K - $127K *

Elevate healthcare access by partnering with cross-functional teams to drive marketing strategies, analyze market data, and enhance customer engagement through innovative solutions and compelling narr...

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$135K - $150K *

Join a team that's driving partner growth through strategic marketing initiatives. Lead the development of integrated plans for top silicon partners, ensuring alignment with business objectives to acc...

5 days ago

  •   5 - 7 years exp.  •   Technical Services

$135K - $150K *

Accelerate growth through strategic partner marketing initiatives, managing investments and aligning with sales priorities to enhance revenue and market presence across key technology sectors...

5 days ago

  •   5 - 7 years exp.  •   Technical Services

$135K - $160K *

Shape the future of HR technology by leading integrations and partner embeds. Drive strategy and execution for seamless EOR capabilities within third-party platforms, enhancing user experience and ope...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$114K - $162K *

Lead the charge in strategic procurement for electronics-intensive offers, collaborating with R&D and product teams to shape sourcing strategies, manage supplier relationships, and drive data-driven d...

Montreal, QCIn-Person

Yesterday

  •   Less than 5 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.