Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$85K - $100K *

Unlock your potential in a remote role driving sales of advanced pharmaceutical products. Build relationships with key decision-makers, achieve revenue targets, and enhance customer satisfaction acros...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Business Services

$120K - $145K *

Join a team that's redefining lifecycle marketing by engaging and nurturing audiences through strategic email campaigns and hands-on execution. Leverage AI to personalize communications and optimize c...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Optimize lifecycle marketing strategies to engage and nurture audiences through personalized email campaigns. Lead end-to-end execution in HubSpot, leveraging data insights to enhance customer journey...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Lead our lifecycle marketing initiatives by developing and executing strategies that engage and nurture audiences throughout their journey. Utilize HubSpot to create personalized experiences and optim...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the development and execution of comprehensive lifecycle marketing strategies, optimizing customer engagement through targeted email campaigns and personalized experiences, while leveraging AI to...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Unlock potential by leading our lifecycle marketing strategy, engaging audiences through personalized email campaigns, and optimizing customer journeys using HubSpot. Drive innovation in an AI-first e...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Drive product quality and safety through global monitoring and evaluation of feedback, ensuring compliance with regulatory standards while fostering strong customer relationships and providing clinica...

3 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$120K - $145K *

Join a team that's redefining product marketing by bridging customer needs with innovative strategies. Drive impactful product launches and enhance customer experiences through collaboration across co...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$145K - $239K *

Lead the charge in building a modern ecommerce platform that enhances customer experiences by integrating product discovery, ordering, fulfillment, and support, while ensuring compliance and operation...

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$141K - $205K *

Join a dynamic team to drive innovative marketing strategies for AI-driven enterprise solutions. Collaborate across functions to shape product narratives and enhance customer engagement, positioning t...

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$145K - $197K *

Transform the supply chain landscape for home service businesses by leading the strategy and execution of innovative product solutions. Drive material management and enhance efficiency for service pro...

Edmonton, ABIn-Person

1 month ago

  •   5 - 7 years exp.  •   Enterprise Technology

$145K - $197K *

Join a team that's transforming the supply chain for home service professionals. As a Senior Product Manager, you'll drive innovations in material sourcing and cost management, enhancing workflows and...

Vancouver, BCIn-Person

1 month ago

  •   5 - 7 years exp.  •   Enterprise Technology

$145K - $197K *

Unlock innovative solutions for service pros by managing product strategy for materials and supply chain integration, enhancing profitability and efficiency across the ecosystem of home service busine...

Kitchener, ONIn-Person

1 month ago

  •   5 - 7 years exp.  •   Enterprise Technology

$145K - $197K *

Strategize and drive innovation in supply chain solutions for home service businesses, enhancing their operational efficiency and profitability. Collaborate across teams to integrate supplier partners...

Toronto, ONIn-Person

1 month ago

  •   5 - 7 years exp.  •   Enterprise Technology

$130K - $160K *

Elevate your career by shaping the narrative of a groundbreaking AI product. Own messaging, drive launches, and transform technical details into compelling stories that resonate with engineers and cus...

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Transform the narrative of a pioneering AI product, driving messaging, launches, and customer engagement. Own the marketing strategy and storytelling to establish a strong market presence and influenc...

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$130K - $160K *

Champion Mintive's narrative by transforming complex AI product details into compelling stories. Drive end-to-end launches, engage with customers, and establish thought leadership while collaborating...

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Shape the future of AI product marketing by crafting compelling narratives that resonate with engineers and buyers. Drive end-to-end launches, establish thought leadership, and create impactful sales...

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$180K - $280K *

Drive innovation by building scalable solutions for clients, shaping product strategy, and collaborating across teams. Leverage AI to enhance user experiences and establish foundational processes in a...

Reposted today

  •   5 - 7 years exp.  •   Finance & Insurance

$180K - $280K *

Champion innovation by leading the development of impactful products from concept to scale. Collaborate with clients and cross-functional teams to shape foundational strategies in cutting-edge AI solu...

Reposted today

  •   5 - 7 years exp.  •   Finance & Insurance

$180K - $280K *

Shape the future of financial solutions by driving innovative products from concept to launch. Collaborate with clients and cross-functional teams to establish cutting-edge strategies in AI, impacting...

Reposted today

  •   5 - 7 years exp.  •   Finance & Insurance

$180K - $280K *

Drive innovation as you build scalable solutions for diverse clients, shaping foundational strategies in product and business. Collaborate with cross-functional teams to redefine user experiences and...

Reposted today

  •   5 - 7 years exp.  •   Finance & Insurance

$180K - $280K *

Transform the financial services landscape by leading the Innovation team, creating impactful AI-driven products that reshape client experiences while establishing foundational strategies and processe...

Reposted today

  •   5 - 7 years exp.  •   Finance & Insurance

$180K - $280K *

Help us shape innovative solutions that scale rapidly to clients. As a founding PM, you'll drive product strategy and execution in AI, collaborating closely with teams to deliver impactful user experi...

Reposted today

  •   5 - 7 years exp.  •   Finance & Insurance

$180K - $280K *

Elevate the future of financial services as a founding PM, driving innovative solutions and strategic product development. Collaborate closely with cross-functional teams to create impactful AI-driven...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.