Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$120K - $160K *

Drive the evolution of advertising tech through strategic product marketing. Collaborate cross-functionally to launch, position, and enhance services that connect sports data with real-time advertisin...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$100K - $120K *

Take ownership of brand strategy and audience development to enhance global recognition and demand for an independent testing lab, while managing a high-performing marketing team to drive growth and e...

Montreal, QCRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$184K - $253K *

Elevate your career by leading product marketing for innovative Reality Capture & Robotics solutions. Drive commercial success, mentor a dynamic team, and shape market strategies in a collaborative en...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$142K - $193K *

Help us redefine category marketing by leading strategic initiatives that drive growth and engagement. Collaborate cross-functionally to develop integrated go-to-market plans that align with business...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$80K - $95K *

Optimize lead management processes and drive marketing performance through data, technology, and collaboration with cross-functional teams to enhance pipeline quality and growth in a dynamic B2B envir...

Montreal, QCIn-Person

4 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Unlock potential by leading innovative demand generation strategies that drive pipeline growth and market engagement. Collaborate across departments to optimize campaigns and mentor teams, ensuring al...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $144K *

Unlock potential by leading customer advocacy initiatives that drive growth, enhance market credibility, and foster community engagement. Collaborate with stakeholders to create impactful customer sto...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$201K - $277K *

Architect innovative AI infrastructure solutions, collaborating with top organizations to translate complex requirements into scalable designs. Engage deeply with technical details while guiding produ...

2 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$210K - $250K *

Transform the product marketing landscape by leading go-to-market strategies for cutting-edge AI and cloud solutions. Collaborate cross-functionally to craft compelling narratives that resonate with c...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Information Technology

$91K - $137K *

Manage and execute marketing initiatives to enhance brand visibility and engagement. This role combines project management with creative content development across digital and print channels, ensuring...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$165K - $200K *

Lead the charge in driving global product strategy and lifecycle management, ensuring growth and profitability through market analysis, cross-functional collaboration, and compelling go-to-market stra...

Reposted 2 days ago

  •   Less than 5 years exp.  •   Telecommunications & Hardware

$130K - $160K *

Join a dynamic team to drive integrated marketing strategies that enhance brand visibility and support business growth through innovative campaigns, digital activation, and thought leadership across m...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$144K - $216K *

Elevate your career with a pivotal role driving regional marketing in B2B SaaS. Collaborate across teams to create impactful strategies that generate significant revenue growth and optimize pipeline d...

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$152K - $228K *

Join a dynamic team driving B2B SaaS marketing efforts in North America! Take charge of regional programs that generate pipeline growth through strategic collaboration and innovative marketing tactics...

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$144K - $228K *

Drive regional marketing strategies by executing impactful campaigns that generate leads and revenue growth. Collaborate with cross-functional teams to enhance customer engagement and leverage digital...

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Drive impactful regional marketing strategies to boost pipeline and revenue growth in North America. Collaborate with cross-functional teams to execute scalable programs, leverage data insights, and o...

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Manage end-to-end marketing project delivery, ensuring timelines and scope are met while collaborating with cross-functional teams to enhance operational effectiveness and visibility across multiple i...

3 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$120K - $145K *

Champion the Home Entertainment Division by designing and executing marketing programs, managing product lifecycles, and achieving sales goals while collaborating with sales channels and ensuring effe...

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$132K - $182K *

Lead the charge in crafting compelling MSSP messaging and content, aligning with corporate narratives while enhancing partner enablement. Collaborate cross-functionally to drive sales and operational...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$181K - $245K *

Elevate your career by leading lifecycle marketing strategies that enhance customer engagement, retention, and monetization. Drive impactful programs while managing a high-performing team and collabor...

United StatesRemote

2 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$92K - $110K *

Drive regional field marketing initiatives to enhance brand visibility, generate leads, and foster partnerships. Collaborate with sales and marketing teams to execute impactful events and campaigns th...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $175K *

Join us to lead strategic product marketing initiatives for industry-leading solutions in the fast-paced life sciences sector. Collaborate across teams to shape compelling narratives that drive custom...

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$95K - $175K *

Unlock the potential of life sciences product marketing by crafting compelling narratives and strategies for the Vault CRM Suite. Collaborate with cross-functional teams to ensure seamless execution a...

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$95K - $175K *

Champion the future of product marketing for a leading CRM Suite in life sciences. Collaborate cross-functionally to craft compelling narratives, drive customer success, and execute innovative go-to-m...

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$160K - $175K *

Join a team that's redefining medical technology. As a key player, you'll connect Product, Clinical, Sales, and Marketing to drive adoption and success through strategic insights, compelling messaging...

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.