Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$91K - $232K *

Drive your career with a pivotal role supporting mission-critical edge computing, engaging customers and partners to accelerate adoption of advanced multicore processors for aerospace, defense, and in...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$130K - $180K *

Empower growth by leading the US marketing strategy, balancing brand vision with execution. Drive performance, manage a 7-figure budget, and collaborate cross-functionally to elevate brand presence an...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$130K - $180K *

Drive the US marketing strategy, balancing brand vision with execution. Lead a dynamic team, manage a substantial budget, and leverage data to fuel growth. Collaborate cross-functionally to enhance br...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Join a team that's transforming marketing support for franchise owners by developing innovative strategies, enhancing education, and delivering coordinated communications to drive program adoption and...

4 weeks ago

  •   8 - 10 years exp.  •   Staffing

$180K - $210K *

Drive innovation in product marketing by crafting strategies for a new AI-native offering. Lead market efforts, establish positioning, and engage deeply with buyers. Collaborate across teams to create...

California, USRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$92K - $120K *

Lead the charge in developing and optimizing digital marketing campaigns across multiple platforms. Collaborate with teams to align strategies with business goals, analyze performance data, and mentor...

2 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$276K *

Join a dynamic team to shape marketing strategies that empower actuarial teams, translating complex pricing and predictive modeling into impactful business outcomes while driving product adoption and...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$276K *

Champion the marketing strategy for actuarial solutions, driving product adoption and sales enablement. Collaborate across teams to translate complex pricing technology into compelling narratives that...

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$80K - $95K *

Engage customers through impactful marketing initiatives that drive retention and growth. Collaborate with Customer Success Managers to create compelling stories, manage events, and amplify the voice...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Information Technology

$90K - $100K *

Develop impactful marketing strategies that position products and brand effectively. Collaborate with cross-functional teams to translate complex concepts into engaging narratives, driving awareness a...

Yesterday

  •   5 - 7 years exp.  •   Staffing

$90K - $100K *

Join a dynamic team to drive product positioning and brand storytelling. You'll craft compelling narratives, lead go-to-market strategies, and collaborate with experts to enhance market awareness and...

Yesterday

  •   5 - 7 years exp.  •   Staffing

$115K - $130K *

Shape the future of our global environmental monitoring products by leading product marketing, influencing sales strategies, and enhancing competitive positioning. Collaborate across teams to create i...

United StatesRemote

Reposted 2 days ago

  •   8 - 10 years exp.  •   Energy & Utilities

$105K - $120K *

Grow your career with a strategic marketing role focusing on product positioning, competitive intelligence, and sales enablement for a suite of environmental monitoring products, delivering impactful...

CanadaRemote

Reposted 2 days ago

  •   8 - 10 years exp.  •   Energy & Utilities

$108K - $130K *

Elevate customer experiences by managing product backlogs and collaborating with cross-functional teams. Drive innovation and optimize digital products through data insights, ensuring alignment with b...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$71K - $100K *

Engage with cross-functional teams to drive product launch strategies and execution. Oversee the commercialization process from ideation to delivery, ensuring alignment with business objectives and co...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$71K - $100K *

Transform product commercialization by leading end-to-end strategies, collaborating with cross-functional teams, and ensuring successful launches that align with business objectives and market needs...

Toronto, ONIn-Person

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$80K - $95K *

Lead the development and optimization of customer relationship marketing programs, enhancing engagement strategies across multiple channels. Collaborate with cross-functional teams to drive acquisitio...

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$110K - $159K *

Transform consumer marketing strategies by leading a global team, driving product narratives, and executing initiatives that align with business goals while enhancing brand metrics and ROI...

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$79K - $113K *

Drive the development of premium product strategies for the Americas, translating market insights into actionable portfolio recommendations. Collaborate cross-functionally to optimize product lifecycl...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$169K - $237K *

Architect integrated validation efforts for Cisco solutions, ensuring technical credibility and field relevance. Collaborate with cross-functional teams to define scope, build lab environments, and me...

Yesterday

  •   11 - 15 years exp.  •   Telecommunications & Hardware

$169K - $237K *

Engineer impactful validation strategies for integrated Cisco solutions, collaborating with cross-functional teams to ensure technical credibility and field readiness. Lead lab environments that refle...

Yesterday

  •   11 - 15 years exp.  •   Telecommunications & Hardware

$169K - $237K *

Shape the future of integrated Cisco solutions by leading validation efforts, collaborating with cross-functional teams, and translating technical findings into credible proof for sales and customers...

Yesterday

  •   11 - 15 years exp.  •   Telecommunications & Hardware

$122K - $199K *

Lead strategic product marketing initiatives to enhance faculty adoption and drive portfolio growth in legal education. Collaborate across teams to align goals, develop market strategies, and optimize...

3 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$102K - $150K *

Join a team that's redefining product strategy and pricing in a dynamic environment. Lead cross-functional initiatives, manage global teams, and drive market analytics to maximize revenue and enhance...

2 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$80K - $90K *

Engage in dynamic marketing campaigns for events, driving lead generation and revenue impact. Collaborate with sales and internal teams to execute strategies, enhance brand presence, and analyze perfo...

4 days ago

  •   Less than 5 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.