Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$110K - $130K *

Join a team that accelerates growth through innovative product management, driving global brand strategy and development. Lead cross-functional initiatives to meet consumer needs in health and wellnes...

Reposted 4 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$170K - $215K *

Elevate brand partnerships by crafting compelling visual materials that bridge product and marketing. Lead high-impact presentations and designs that resonate with partners and investors, ensuring cla...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$119K - $215K *

Innovate and lead the portfolio strategy for a key broadband product, driving customer acquisition and revenue growth through strategic insights, market differentiation, and cross-functional collabora...

Yesterday

  •   5 - 7 years exp.  •   Transportation

$119K - $215K *

Accelerate progress at the forefront of product marketing strategy, driving innovation and growth for a key broadband portfolio. Collaborate cross-functionally to transform insights into impactful pro...

Yesterday

  •   5 - 7 years exp.  •   Transportation

$75K - $105K *

Shape the future of project management by leading cross-functional teams, driving strategic initiatives, and ensuring project alignment with organizational goals. Collaborate effectively to enhance pe...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$90K - $110K *

Execute strategic field marketing initiatives to drive demand and pipeline growth through events, ensuring alignment with sales and marketing goals while managing budgets and performance metrics effec...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Pioneer the go-to-market strategy for an innovative AI product in wealth management. Collaborate with cross-functional teams to define positioning, messaging, and sales enablement, driving efficiency...

4 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$88K - $105K *

Transform digital marketing strategies to drive lead generation and customer engagement. Lead cross-functional teams in executing campaigns, optimizing performance, and managing agency relationships t...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$136K - $187K *

Unlock potential by leading joint go-to-market strategies with technology and data partners. Drive co-marketing initiatives, enhance product narratives, and enable sales teams to create impactful part...

3 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$136K - $187K *

Transform partner relationships into impactful go-to-market strategies, driving co-marketing initiatives and integration narratives that enhance product adoption and customer engagement across diverse...

3 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$125K - $145K *

Empower innovative product solutions by leading strategy and execution in the fintech automotive lending space. Collaborate across teams to drive product success and deliver impactful results while na...

Toronto, ONIn-Person

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$140K - $175K *

Elevate market positioning of partnerships through strategic go-to-market initiatives that enhance product visibility across data integrations and legal research platforms, while building collaborativ...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$80K - $95K *

Join a team that's focused on optimizing digital experiences to drive lead generation. You'll lead experimentation strategies, collaborate with cross-functional teams, and leverage data insights to en...

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$80K - $95K *

Lead the charge in optimizing digital experiences to convert web traffic into qualified leads. Collaborate cross-functionally to enhance user engagement, drive down acquisition costs, and implement da...

Kansas City, MORemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$117K - $147K *

Lead the charge in shaping product marketing strategies that drive growth and market differentiation. Collaborate with cross-functional teams to execute go-to-market initiatives and influence product...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Help us shape a compelling product narrative that resonates with consumers and retailers. Drive go-to-market strategies and coordinate product launches in the cycling industry, ensuring alignment with...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$120K - $145K *

The Senior Marketing Manager will lead marketing initiatives to drive brand growth, client engagement, and revenue performance in a defense tech startup. This role involves overseeing the planning and...

Reposted yesterday

  •   5 - 7 years exp.  •   Aerospace & Defense

$120K - $145K *

Transform customer experiences into powerful advocacy stories. Lead the revitalization of our customer marketing strategy, focusing on engaging enterprise buyers through compelling case studies, refer...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Join a team that's reimagining customer marketing to elevate impactful stories and advocate for enterprise solutions, enhancing relationships within a rapidly evolving AI landscape...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$123K - $145K *

Join as a strategic Senior Field Marketing Manager to drive demand generation efforts in North America, collaborate with sales, and execute impactful marketing strategies that bolster pipeline growth...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Join a team that's focused on launching impactful product marketing campaigns within a leading platform. Influence strategy from day one, with growth opportunities to lead and build a team in a collab...

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Redefine content impact by leading the creation of engaging technical materials. Collaborate across teams to transform complex topics into clear, audience-focused content that drives measurable busine...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$125K - $150K *

Join a team that's redefining product marketing strategies for cutting-edge defense solutions. Lead the charge in driving growth and adoption of innovative technologies while collaborating with cross...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$71K - $124K *

Partner with us to drive impactful B2B digital marketing campaigns. Leverage your expertise in paid advertising to optimize strategies across platforms, enhance audience engagement, and contribute to...

3 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$120K - $135K *

Transform the future of investing by leading a customer-centric product team, driving innovation, and delivering measurable outcomes through collaboration and strategic direction in a dynamic wealth a...

Vancouver, BCIn-Person

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.