Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$150K - $180K *

Grow Product Marketing into a strategic capability, driving go-to-market strategies and product launches. Collaborate across teams to assess needs, create impactful processes, and mentor talent, ensur...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Strategize and drive go-to-market initiatives, becoming the expert on buyer motivations and behaviors. Collaborate across teams to shape campaigns, sales strategies, and product priorities, ensuring a...

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$121K - $160K *

Drive partner success by developing impactful product marketing strategies. Collaborate across teams to create compelling messaging, enablement materials, and go-to-market plans that enhance partner e...

2 days ago

  •   5 - 7 years exp.  •   Information Technology

$164K - $214K *

Drive product strategy and execution for a leading medical device team, guiding market assessments and product development initiatives. Build a high-performing team to deliver differentiated products...

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$110K - $130K *

Champion the development and execution of marketing strategies to drive customer engagement and revenue growth, collaborating across teams to deliver impactful campaigns and insights that align with s...

Toronto, ONIn-Person

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$110K - $130K *

Collaborate with cross-functional teams to drive product marketing initiatives, focusing on new verticals. You'll lead go-to-market strategies, crafting compelling messaging and resources to enhance c...

3 weeks ago

  •   Less than 5 years exp.  •   Hospitality & Recreation

$78K - $135K *

Drive impactful product marketing strategies to enhance consumer engagement and adoption. Collaborate with cross-functional teams to optimize the Refer-a-Friend program, ensuring effective messaging a...

2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$110K - $130K *

Lead the charge in promoting innovative power solutions within the Datacom market. Collaborate with cross-functional teams to drive product strategies, identify market trends, and secure new design wi...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Champion innovative product marketing strategies to drive growth in the Datacom market. Collaborate with cross-functional teams to promote power solutions, identify market trends, and secure new desig...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$145K - $185K *

Engage the customer lifecycle by developing scalable marketing programs that enhance onboarding, retention, and expansion. Collaborate cross-functionally to transform insights into impactful strategie...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Information Technology

$227K - $362K *

Innovate the future of healthcare by leading a global team focused on claims, value marketing, and strategic pricing for hospital patient monitoring solutions. Collaborate across functions to deliver...

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$148K - $222K *

Engage in strategic demand generation efforts, orchestrating multichannel campaigns to drive business impact and enhance engagement across key industries in North America. Collaborate cross-functional...

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$148K - $222K *

Transform demand generation strategies to drive impactful campaigns across North America. Collaborate with teams to execute multichannel initiatives, analyze performance, and refine approaches for opt...

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$140K - $160K *

Elevate your career by driving impactful product marketing strategies. Collaborate across teams to shape narratives, execute go-to-market plans, and enhance sales enablement in a dynamic, remote-first...

Yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$140K - $160K *

Drive impactful product marketing initiatives by owning positioning, go-to-market strategies, and content creation. Collaborate across teams to enhance brand narrative and execute successful product l...

San Francisco, CARemote

Yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Champion digital transformation by leading product strategy across eCommerce platforms, driving enhancements that enrich customer engagement and optimize operational effectiveness through collaborativ...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$124K - $251K *

Join a team that's shaping the future of self-driving networks. Lead technical marketing efforts, transforming complex technologies into compelling value propositions while collaborating with engineer...

Reposted 4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$124K - $251K *

Shape the future of self-driving networks by transforming complex technologies into compelling value propositions. Lead a team to drive product innovation and collaborate across functions to position...

Reposted 4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$128K - $153K *

Innovate product strategies and lead cross-functional teams to enhance the self-service experience for Brand Advertisers, driving campaign success through user-centric design and AI integration...

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$120K - $145K *

Drive go-to-market strategies and customer marketing initiatives across diverse sectors, enhancing sales enablement and partner engagement. Collaborate with teams to create impactful assets that gener...

Yesterday

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Elevate your career by driving marketing strategies that bridge sales and growth across diverse sectors. Collaborate with teams to create impactful enablement assets and customer stories, while levera...

Atlanta, GARemote

Yesterday

  •   Less than 5 years exp.  •   Information Technology

$84K - $135K *

Lead the charge in driving global marketing initiatives for SME solutions, collaborating across teams to develop impactful content and sales enablement assets that enhance engagement and support busin...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$84K - $135K *

Drive global marketing initiatives for SME solutions, collaborating across teams to enhance product visibility and engagement. Support content creation, sales enablement, and performance tracking to f...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$84K - $135K *

Join a team that's driving innovative B2B marketing strategies for SMEs. Collaborate across functions to enhance loyalty, execute impactful events, and develop compelling content that fuels business g...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$73K - $117K *

Join a team that's driving innovation in B2B marketing for SMEs. Collaborate across functions to enhance loyalty, execute events, and develop compelling content that fuels growth and engagement in a d...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.