Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
Product Marketing Manager - BioPharma, CRO & Custom Solutions
$138K - $189K *
Lead the charge in developing impactful marketing strategies for BioPharma and CRO segments. Collaborate with cross-functional teams to create compelling messaging, drive adoption, and support the com...
5 days ago
Senior Digital & Retail Marketing Specialist
$75K - $90K *
Accelerate your career by managing digital marketing strategies and enhancing customer engagement across multiple channels. Collaborate with teams to execute campaigns, support events, and ensure a co...
1 week ago
Senior Product Marketing Manager, GTM (Qualified)
$143K - $216K *
Transform the future of B2B marketing by leading product positioning and go-to-market strategies. Collaborate across teams to enhance Salesforce's ecosystem and drive impactful product launches that r...
Reposted 5 days ago
Senior Product Marketing Manager, GTM (Qualified)
$143K - $216K *
Champion the future of B2B marketing by driving product positioning, enabling sales, and collaborating across teams to enhance the Salesforce ecosystem. Your expertise will shape how thousands engage...
Reposted 5 days ago
Senior Product Marketing Manager, GTM (Qualified)
$143K - $216K *
Join a team that's redefining product marketing in the B2B SaaS space. Leverage your expertise to drive positioning, support launches, and collaborate across functions, making a significant impact in...
Reposted 5 days ago
$70K - $95K *
Transform how marketing drives demand and growth by crafting integrated campaigns. Collaborate across functions to create compelling narratives that resonate with core audiences, ensuring measurable i...
Reposted 3 weeks ago
Downstream Marketing Specialist
$103K - $138K *
Shape and execute innovative downstream marketing strategies, ensuring alignment with business goals and market demands. Drive revenue growth through account-based and targeted marketing initiatives...
Reposted 2 weeks ago
Field Marketing Manager - Americas
$112K - $142K *
Transform marketing strategies by partnering with sales to drive demand generation and revenue growth across key market segments. Leverage customer insights to execute targeted campaigns and enhance p...
1 week ago
Product Marketing Director - Caris Assure
$145K - $175K *
Shape the future of oncology marketing by leading strategic initiatives, driving product awareness, and executing comprehensive marketing strategies that align with business goals and enhance brand di...
1 week ago
Senior Product Marketing Manager, Pricing and Packaging
$145K - $175K *
Elevate pricing strategy for a dynamic legal OS platform, shaping clear and effective packaging that resonates with diverse buyers. Collaborate cross-functionally to align value with commercial succes...
Reposted 3 weeks ago
Senior Product Marketing Manager, Pricing and Packaging
$145K - $175K *
Transform how pricing reflects value in a complex legal operating system. Lead pricing strategy, packaging design, and cross-functional collaboration to ensure buyer-centric solutions that empower sal...
Reposted 3 weeks ago
$120K - $145K *
Innovate the way we connect product capabilities with industry-specific messaging and content. Collaborate with cross-functional teams to enhance sales enablement and establish repeatable processes fo...
1 month ago
$110K - $155K *
Lead cross-functional teams to enhance the My Account platform, improving user experience and business outcomes through innovative digital solutions and strategic product management...
Reposted 3 days ago
Senior Product Marketing Manager, Marketing & Enablement Personas
$117K - $185K *
Innovate with a dynamic product marketing team to shape compelling narratives and go-to-market strategies that drive revenue and redefine enablement in the AI era. Collaborate across functions to conn...
2 weeks ago
Product Manager - Tech, Marketplace Partnership
$140K - $175K *
Join a team that's redefining ecommerce technology by driving innovation, optimizing platform capabilities, and collaborating cross-functionally to deliver impactful solutions for scalable business su...
Reposted 3 weeks ago
Senior Partner Marketing Manager
$110K - $130K *
Engage with top-tier partners to define and execute innovative co-marketing strategies that amplify AI-driven growth. Oversee the entire partner marketing roadmap, ensuring measurable impact on pipeli...
Reposted 1 week ago
$165K - $210K *
Transform customer engagement by leading the ad product strategy and execution. Collaborate with cross-functional teams to optimize workflows and drive adoption of innovative AI-powered solutions in a...
Reposted 3 weeks ago
Content Marketing Manager - US
$95K - $115K *
Lead the charge in crafting compelling technical content that resonates with platform engineers and DevOps professionals. Drive AI-first strategies and manage a robust content production engine while...
Reposted 3 weeks ago
Content Marketing Manager - US
$100K - $120K *
Elevate our technical content strategy by producing high-quality, engineer-grade material that resonates with platform engineers, DevOps, and SREs, while leveraging AI tools and managing content opera...
3 weeks ago
$100K - $130K *
Help us optimize sales operations by providing essential support to our sales team, ensuring accurate order processing, exceptional customer service, and effective collaboration across departments to...
2 weeks ago
Technical Product Marketing Manager
$150K - $200K *
Pioneer the go-to-market strategy for a cutting-edge database. Develop technical content, engage with the developer community, and empower sales teams through insights and enablement for impactful pro...
Reposted 4 weeks ago
Product Marketing, Senior Market Research Manager
$116K - $186K *
Optimize market strategies by managing comprehensive research initiatives. Leverage your expertise in data analysis and communication to drive business growth and inform critical decisions across the...
Reposted 4 weeks ago
Product Marketing Manager (Remote friendly)
$110K - $130K *
Drive the go-to-market strategy for Playout and Infrastructure products, ensuring compelling messaging and positioning. Collaborate across teams to enhance visibility and align market insights with pr...
1 week ago
$100K - $130K *
Join a team that's redefining product marketing by shaping compelling narratives, driving go-to-market strategies, and ensuring successful launches for Men's apparel. Collaborate across functions to e...
2 weeks ago
Specialist, B2B Marketing Operations
$84K - $135K *
Engage in dynamic B2B marketing operations, driving growth through strategic collaboration, event management, and performance analysis to enhance sales opportunities across diverse teams...
2 weeks ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.