Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$110K - $130K *

Innovate with us as you lead the positioning and messaging for our Event Experience OS. Collaborate across teams to drive product launches, competitive strategy, and sales enablement, shaping the futu...

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Transform the perception of our Event Experience OS by leading positioning, messaging, and competitive strategy. Collaborate across teams to drive product launches and sales enablement, ensuring clari...

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$85K *

Shape the future of marketing strategies by analyzing trends, collaborating with sales, and executing campaigns that foster brand engagement and growth, while measuring performance to adapt for optima...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$95K - $115K *

Shape the future of partner marketing by developing go-to-market strategies and messaging for diverse channels. Collaborate with cross-functional teams to create impactful narratives and enable partne...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the charge in developing integrated marketing strategies for consumer and private banking, enhancing brand awareness and client engagement through data-driven campaigns and cross-channel executio...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$230K - $260K *

Reimagine product marketing by leading strategy, positioning, and go-to-market initiatives. Collaborate with executives to drive growth and differentiation in the market while building a high-performi...

1 week ago

  •   11 - 15 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the charge in developing impactful product marketing strategies that resonate with K-12 decision-makers. Drive adoption and revenue growth through compelling messaging and AI-enabled processes, e...

Massachusetts, USRemote

4 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$95K - $115K *

Empower the future of automotive data solutions by shaping product messaging, coordinating launches, and developing impactful content. Collaborate cross-functionally to connect marketing efforts with...

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$160K - $246K *

Lead the charge in strategic growth and transformation by advising segment leaders, optimizing investments, and driving cross-functional initiatives to achieve measurable business outcomes and enhance...

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$85K - $145K *

Drive market adoption of innovative 3D printing solutions by crafting compelling messaging, executing product launches, and collaborating cross-functionally to enhance customer engagement and competit...

3 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$116K - $174K *

Drive Go-to-Market Excellence by enhancing seller and CSM effectiveness, building scalable sales plays, and shaping enablement strategies that boost product adoption and revenue across diverse teams a...

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$90K - $100K *

Engage with customers to deliver tailored automation solutions, supporting sales teams and enhancing product knowledge. Collaborate on projects, conduct training, and represent the company at events t...

2 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$100K - $150K *

Shape the future of event technology by leading product marketing initiatives. Drive positioning, messaging, and competitive strategy while collaborating across teams to enhance customer engagement an...

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $150K *

Optimize product positioning and messaging for a leading Event Experience OS. Collaborate across teams to drive launches, competitive strategy, and sales enablement, ensuring clear communication and a...

Stamford, CTRemote

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $150K *

Join a dynamic team to shape the future of event technology. Lead product positioning, messaging, and competitive strategy while collaborating across departments to drive market success and customer a...

Maryland, USRemote

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $150K *

Champion the narrative for our Event Experience OS, driving positioning, launches, and competitive strategy. Collaborate across teams to enhance sales enablement and analyst relations, ensuring clear...

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $150K *

Lead the charge in shaping the positioning and messaging for a cutting-edge Event Experience OS. Collaborate across teams to drive product launches, competitive strategy, and sales enablement, ensurin...

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$175K - $226K *

Unlock your potential as you lead technical marketing strategies, translating complex engineering into compelling narratives. Drive impactful content and collaborate with teams to enhance market prese...

Reposted 5 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$125K - $150K *

Join a team that's redefining product marketing for corporate internal audit. You'll bridge product and go-to-market teams, ensuring alignment and effective communication in a fast-paced environment w...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$135K - $160K *

Drive impactful product marketing strategies that connect product development with go-to-market teams. Leverage your expertise in corporate internal audit to enhance positioning, messaging, and enable...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$193K - $265K *

Partner with us to lead strategic initiatives that enhance marketing, sales, and product effectiveness. Drive cross-functional collaboration, optimize business processes, and influence senior leaders...

1 week ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Unlock potential by transforming data into actionable insights that drive category growth and innovation. Collaborate with cross-functional teams to enhance product assortments and deliver exceptional...

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Contribute to our security platform as a product marketing expert, engaging with diverse audiences in the evolving landscape of blockchain finance. Drive messaging and campaigns that resonate with tec...

4 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$150K - $180K *

Empower the future of product marketing by shaping category narratives, leading innovative launch strategies, and collaborating with teams to establish impactful market messaging for cutting-edge scie...

Atlanta, GARemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$120K - $145K *

Join a dynamic team to lead product marketing initiatives, mentor talent, and drive growth in the Telecom/DataCom market. Collaborate cross-functionally to align strategies with customer needs and mar...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.