Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$115K - $130K *

Pioneer innovative marketing strategies for a diagnostics portfolio, focusing on Neurology, Autoimmune, Endocrinology, Gastroenterology, and Rheumatology. Collaborate with cross-functional teams to en...

2 days ago

  •   Less than 5 years exp.  •   Healthcare

$115K - $130K *

Innovate your career by leading marketing strategies for a diverse diagnostics portfolio. Collaborate with cross-functional teams to develop compelling narratives, optimize performance, and enhance cu...

2 days ago

  •   Less than 5 years exp.  •   Healthcare

$115K - $130K *

Unlock potential by developing innovative marketing strategies for diagnostic portfolios. Collaborate with cross-functional teams to create compelling narratives, optimize performance, and enhance cus...

2 days ago

  •   Less than 5 years exp.  •   Healthcare

$115K - $130K *

Drive impactful marketing strategies for a diagnostics portfolio, focusing on Neurology, Autoimmune, Endocrinology, Gastroenterology, and Rheumatology. Collaborate with cross-functional teams to enhan...

2 days ago

  •   Less than 5 years exp.  •   Healthcare

$154K - $225K *

Empower customers by developing expertise in Wi-Fi and wireless standards. Collaborate across teams to create technical content and engage enterprise clients, driving product understanding and market...

Reposted today

  •   Less than 5 years exp.  •   Telecommunications & Hardware

$154K - $225K *

Pioneer innovation in enterprise wireless solutions by leveraging expertise in Wi-Fi standards, technical marketing, and compelling content creation. Collaborate with teams to engage top-tier customer...

RemoteRemote

Reposted today

  •   Less than 5 years exp.  •   Telecommunications & Hardware

$100K - $125K *

Drive growth as you build and scale the marketing function, blending strategic planning with hands-on execution. Collaborate closely with leadership, leverage analytics, and optimize campaigns to crea...

3 weeks ago

  •   5 - 7 years exp.  •   Technical Services

$150K - $180K *

Transform growth strategies for a global surgical business unit by leveraging market insights, driving innovation, and overseeing strategic partnerships. Collaborate across functions to develop and ex...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Healthcare

$140K - $155K *

Elevate customer engagement and advocacy by leading innovative marketing strategies that drive growth, retention, and community building. Collaborate across teams to enhance customer value and support...

Vancouver, BCIn-Person

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$84K - $120K *

Shape the future of hair color marketing by supporting innovative campaigns, product launches, and cross-functional initiatives. Collaborate with diverse teams to drive brand growth and enhance salon...

Reposted today

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$100K - $120K *

Accelerate your career by driving measurable growth through marketing initiatives. Collaborate with leadership and harmonize strategies across paid, organic, and product marketing efforts to achieve a...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Transform our marketing operations by building scalable systems that enhance efficiency and drive growth. Collaborate with teams to optimize lead qualification, streamline processes, and support top-o...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$90K - $145K *

Join a team that's driving growth through innovative product marketing strategies. You'll shape messaging, lead go-to-market initiatives, and enhance market positioning, ensuring our solutions resonat...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$90K - $110K *

Drive collaboration across teams to launch innovative products, crafting compelling marketing strategies and assets that resonate with consumers while ensuring timely delivery and market differentiati...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$80K - $110K *

Join a dynamic team to lead partner marketing strategies, optimizing investments and driving growth for major technology partners. Collaborate across functions to enhance revenue, align initiatives, a...

3 weeks ago

  •   5 - 7 years exp.  •   Technical Services

$80K - $110K *

Lead the charge in developing innovative partner marketing strategies to accelerate growth and drive revenue for key technology alliances. Collaborate with cross-functional teams to ensure alignment a...

3 weeks ago

  •   5 - 7 years exp.  •   Technical Services

$73K - $132K *

Transform project management by leading end-to-end initiatives that drive operational excellence. Collaborate with cross-functional teams to ensure timely delivery and budget adherence while fostering...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Join a dynamic team where you'll bridge technology and customer needs, ensuring successful enterprise implementations and fostering client engagement. Drive product enhancements through feedback and c...

3 weeks ago

  •   5 - 7 years exp.  •   Transportation

$120K - $145K *

Join a team that's transforming education through innovative product management. You'll build tools that optimize school operations, enhance teacher efficiency, and improve student outcomes while coll...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$140K - $180K *

Champion innovative marketing strategies and lead a dynamic team to enhance brand identity, drive business growth, and foster a collaborative culture. Oversee budget management, content development, a...

3 days ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$77K - $116K *

Optimize procurement processes and supplier relationships to enhance marketing operations. Lead cross-functional teams, manage contracts, and drive continuous improvement initiatives to support the St...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $166K *

Join a dynamic team to drive procurement strategies for a global chemicals portfolio, enhancing supplier performance and operational efficiency while supporting business growth and cost savings across...

Today

  •   5 - 7 years exp.  •   Food & Beverages

$110K - $166K *

Join a team that's driving procurement excellence in the chemicals sector. You'll manage purchasing activities, supplier performance, and develop strategies that enhance business growth, cost savings...

Today

  •   5 - 7 years exp.  •   Food & Beverages

$110K - $166K *

Lead the development and execution of global procurement strategies for chemicals, optimizing supplier performance and driving cost savings while collaborating across functions to support business gro...

Today

  •   5 - 7 years exp.  •   Food & Beverages

$110K - $166K *

Lead the development and execution of global procurement strategies for chemicals, optimizing supplier performance and driving cost savings while collaborating with cross-functional teams to support b...

Today

  •   5 - 7 years exp.  •   Food & Beverages

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.