Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$80K - $95K *

Join a dynamic team to develop impactful customer communications and training materials for technology solutions, enhancing user engagement and adoption through clear, concise messaging and resources...

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$104K - $145K *

Champion the future of legal technology by driving product positioning, go-to-market strategies, and market adoption. Collaborate cross-functionally to translate complex challenges into compelling nar...

2 days ago

  •   Less than 5 years exp.  •   Consumer Technology

$75K - $90K *

Unlock success by managing embedded computing projects and ensuring seamless cross-functional collaboration while delivering customer-driven solutions and driving product strategies for diverse indust...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$75K - $150K *

Inspire your career with a pivotal role in shaping content strategy and execution across diverse channels for a leading enterprise software platform, enhancing brand awareness and customer engagement...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$130K - $219K *

Transform the monetization landscape by leading product strategies that drive market success. Collaborate across diverse product lines to enhance pricing models and optimize profitability, ensuring im...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Unlock potential by driving customer engagement and product adoption through integrated marketing campaigns. As a senior contributor, craft programs that enhance the customer journey while collaborati...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Media

$95K - $115K *

Engage with cross-functional teams to drive product improvements that address customer needs and align with business goals. Utilize strong communication and analytical skills to manage product lifecyc...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$171K - $218K *

Lead product marketing strategies to drive market share and revenue growth for innovative laser anneal platforms. Collaborate with engineering and cross-functional teams to ensure product differentiat...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$170K - $200K *

Transform product marketing strategies by leading cross-functional teams to enhance market penetration and drive revenue growth for innovative laser anneal platforms. Collaborate with engineering and...

2 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Join a team that's advancing commercial strategy and maximizing asset value through business development, market access, and downstream integration. Lead initiatives in a dynamic environment, collabor...

Calgary, ABIn-Person

Today

  •   8 - 10 years exp.  •   Energy & Utilities

$95K - $115K *

Unlock potential by developing and delivering scalable enablement programs for sales teams and channel partners, enhancing effectiveness across the Portable Metrology portfolio in the Americas through...

5 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$210K - $290K *

Transform your career by leading product innovation in new verticals. As a key player, you'll define product strategy, collaborate with cross-functional teams, and drive execution to deliver impactful...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$140K - $150K *

Analyze and optimize customer journeys from signup to paid conversion, leveraging data insights to drive growth strategies. Collaborate across teams to enhance product decisions and influence market p...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$190K - $270K *

Shape the global marketing strategy for Navtemadlin, driving execution and alignment across teams. Collaborate with affiliates to ensure effective launch preparation and leverage market insights for i...

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$140K - $165K *

Drive impactful AI products by owning strategy, managing resources, and aligning teams with customer needs to maximize ROI and performance while ensuring product success in a dynamic business environm...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Business Services

$140K - $165K *

Join a team that drives the future of AI products, managing strategy, execution, and performance metrics to enhance customer value and business viability across a variety of AI solutions and services...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Business Services

$140K - $165K *

Champion end-to-end AI product management, driving strategy and performance. Balance short-term and long-term investments, ensuring customer value while meeting financial targets. Engage cross-functio...

Reposted 3 days ago

  •   5 - 7 years exp.  •   Business Services

$140K - $165K *

Innovate product strategy and execution for AI solutions, driving value and business model viability while managing resources and stakeholder engagement. Lead cross-functional teams to ensure product...

Reposted 3 days ago

  •   5 - 7 years exp.  •   Business Services

$140K - $165K *

Champion a transformative AI product strategy, overseeing development, performance, and stakeholder engagement to deliver impactful solutions and drive business growth through innovative use of AI tec...

Reposted 3 days ago

  •   5 - 7 years exp.  •   Business Services

$140K - $165K *

Manage the AI Center of Excellence, driving product strategy, roadmap execution, and stakeholder engagement to ensure customer success and maximize ROI. Ensure alignment across teams while optimizing...

Reposted 3 days ago

  •   5 - 7 years exp.  •   Business Services

$95K - $142K *

Drive the development and execution of strategic marketing initiatives to enhance brand awareness and support organizational goals. Collaborate with leadership to analyze market data and implement eff...

Fargo, NDRemote

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$109K - $132K *

Elevate your career by optimizing and executing demand generation strategies. Collaborate across teams to enhance pipeline growth and revenue through innovative marketing and precise data analysis. Dr...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$88K - $105K *

Drive strategic marketing communications initiatives to enhance brand identity and support business objectives. Collaborate with stakeholders to create impactful campaigns, ensuring alignment and effe...

Yesterday

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$100K - $120K *

Join us to shape innovative marketing strategies across multiple countries, collaborating with diverse teams to enhance brand positioning and client engagement while managing agencies and driving cont...

Montreal, QCIn-Person

2 weeks ago

  •   8 - 10 years exp.  •   Transportation

$125K - $150K *

Unlock potential by driving growth for independent publishers on the US East Coast. Leverage your network to secure exclusive monetization partnerships, shape market strategies, and enhance revenue fo...

5 days ago

  •   8 - 10 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.