Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
Locations
caret down
More
1
caret down

$175K - $225K *

Transform healthcare by architecting scalable systems that connect our platform with payers and partners. Drive product initiatives from concept to launch, ensuring reliability and performance in a fa...

2 weeks ago

  •   Less than 5 years exp.  •   Hospitals & Medical Centers

$115K - $160K *

Lead cross-functional initiatives to drive product marketing strategies, ensuring customer voice shapes offerings. Collaborate with teams to enhance market presence and deliver compelling narratives t...

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$150K - $180K *

Unlock potential by leading innovative marketing strategies in the medical aesthetics sector. Drive brand awareness and revenue growth through targeted campaigns, collaboration, and data-driven decisi...

Toronto, ONIn-Person

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$150K - $180K *

Drive innovative marketing strategies to enhance brand presence and revenue in the medical aesthetics sector. Lead a dynamic team to execute campaigns, optimize performance, and foster customer engage...

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$156K - $235K *

Transform strategic decision-making by leveraging market insights and competitive intelligence. Collaborate with leadership and teams to drive actionable recommendations and enhance business strategie...

3 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$156K - $235K *

Analyze market trends and competitive dynamics to drive strategic decisions. Collaborate with senior leadership and cross-functional teams to deliver actionable insights and recommendations that enhan...

3 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$80K - $95K *

Elevate your career by leading strategic paid media initiatives for dynamic B2B clients. Drive impactful conversations, optimize campaigns, and connect spend to revenue while collaborating with a high...

Toronto, ONIn-Person

5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$77K - $114K *

Shape engaging content marketing strategies that drive audience growth and conversions. Lead efforts in content planning, development, SEO optimization, and performance analysis to enhance business go...

San Ramon, CARemote

Reposted yesterday

  •   5 - 7 years exp.  •   Business Services

$90K - $105K *

Join a team that's dedicated to optimizing B2G product operations, ensuring seamless execution of contracts and readiness activities. Drive cross-functional collaboration and manage critical timelines...

Yesterday

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$90K - $105K *

Help us drive operational excellence in our B2G business by managing the annual lifecycle, ensuring smooth onboarding, renewals, and readiness activities while collaborating with cross-functional team...

4 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$170K - $250K *

Champion data-driven marketing strategies by leading performance measurement, ensuring data integrity, and delivering actionable insights to optimize global marketing initiatives and drive business gr...

5 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Transform the digital landscape by leading innovative marketing strategies that engage consumers and enhance brand storytelling across multiple platforms. Collaborate with a passionate team to create...

1 week ago

  •   Less than 5 years exp.  •   Food & Beverages

$350K - $375K *

Unlock growth by driving commerce media sales to agencies and CPG brands. Own the full sales cycle, leverage existing relationships, and collaborate cross-functionally to exceed revenue targets and sh...

3 weeks ago

  •   11 - 15 years exp.  •   Media

$125K - $145K *

Drive product strategy and modernization for merchant onboarding solutions, collaborating with cross-functional teams to enhance risk management capabilities and ensure market-leading standards in a d...

United StatesRemote

Reposted today

  •   5 - 7 years exp.  •   Finance & Insurance

$106K - $177K *

Unlock potential by leading cross-functional teams to shape product strategy, drive growth, and enhance customer value through data-driven insights and innovative solutions across the full product lif...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$110K - $130K *

Transform high-density data center infrastructure by leading product strategy for AI/HPC cabling solutions. Collaborate with cross-functional teams to develop scalable offerings that meet market needs...

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$350K - $375K *

Drive growth in commerce media by leading strategic sales initiatives, building client relationships, and delivering innovative solutions to CPG advertisers and agencies. You'll manage a full sales cy...

3 weeks ago

  •   11 - 15 years exp.  •   Media

$120K - $145K *

Join a team that's redefining media pricing and transactions by creating and executing customer-focused product strategies, enhancing user engagement, and navigating a complex media landscape through...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Media

$110K - $135K *

Drive growth by partnering with sales teams to identify and develop cybersecurity service opportunities. Lead consultative engagements, create proposals, and deliver impactful presentations while coll...

New York, NYRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $135K *

Partner with us to drive demand generation and revenue growth in cybersecurity services. Collaborate with sales teams and customers to develop tailored solutions, lead consultative engagements, and ex...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Information Technology

$74K - $112K *

Drive local market execution of on-premise strategies, optimizing retail presence and enhancing business plans to achieve key sales priorities. Collaborate with distributor partners to support brand g...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$117K - $135K *

Explore opportunities to elevate brand perception through thought leadership, campaign content, and sales enablement material. Collaborate with cross-functional teams to shape content strategy and eng...

United StatesRemote

1 month ago

  •   Less than 5 years exp.  •   Healthcare

$130K - $155K *

Reimagine product marketing strategies in a dynamic AI-driven marketplace, focusing on positioning, messaging, and buyer insights. Collaborate cross-functionally to launch solutions that redefine the...

4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$130K - $155K *

Pioneer impactful product marketing for AI-driven solutions in the Real Assets sector. Redefine messaging, enablement, and launch strategies, leveraging customer insights to enhance positioning and dr...

4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$130K - $219K *

Drive the vision for Samsara device installations, enhancing user experiences and ensuring rapid, accurate setups. Collaborate with cross-functional teams to optimize the install process, making impac...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.