Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$85K - $110K *

Unlock potential by driving strategic sales growth in Humanities and Social Sciences education. Collaborate with faculty and stakeholders to deliver innovative learning solutions that enhance student...

Denver, CORemote

Yesterday

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$95K - $115K *

Accelerate marketing initiatives by leading strategic campaigns that enhance brand visibility, drive lead generation, and support sales efforts. Collaborate across teams to create compelling content a...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Join a dynamic team to drive strategic marketing initiatives, enhance brand awareness, and support sales enablement. Collaborate across departments to create compelling content and optimize campaigns...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$88K - $105K *

Innovate marketing strategies to enhance brand visibility and drive revenue growth. Collaborate with cross-functional teams to create compelling content and optimize sales enablement efforts, ensuring...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Empower our marketing initiatives by leading strategic campaigns that enhance brand visibility, drive lead generation, and support sales efforts. Collaborate across teams to create compelling content...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$88K - $105K *

Oversee strategic marketing initiatives that enhance brand awareness, drive lead generation, and support revenue growth. Collaborate with cross-functional teams to develop compelling content and optim...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Shape compelling narratives and drive digital presence as you craft engaging content that bridges AI, hardware, and city policy. Collaborate with cross-functional teams to produce impactful collateral...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$145K - $197K *

Champion the growth of AI-driven solutions for home service businesses, enhancing customer engagement and adoption. Lead product strategies from discovery to advocacy, ensuring impactful onboarding an...

Toronto, ONIn-Person

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$145K - $197K *

Drive the growth of AI adoption in home service businesses by owning the Teammate product experience. Collaborate across teams to enhance onboarding, activation, and retention, ensuring service provid...

Edmonton, ABIn-Person

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$145K - $197K *

Drive the future of AI in home services by leading product growth and adoption. Own the end-to-end Teammate experience, transforming how service providers operate. Collaborate across teams to enhance...

Vancouver, BCIn-Person

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$145K - $197K *

Lead the charge in transforming how service providers adopt AI through innovative onboarding and activation strategies, driving growth and customer engagement in a fast-paced environment...

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$104K - $193K *

Transform the future of enterprise software by owning the product lifecycle, integrating solutions, and driving ARR growth through innovative strategies and customer-focused offerings that enhance ope...

4 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Join a team that's dedicated to transforming patient and nurse experiences in oncology. Drive strategic marketing initiatives for the Bladder Cancer Portfolio, collaborating with cross-functional team...

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$175K - $200K *

Lead the charge in executing integrated marketing programs that drive enterprise pipeline growth. Manage a dynamic team while collaborating cross-functionally to enhance brand positioning and deliver...

5 days ago

  •   5 - 7 years exp.  •   Food & Beverages

$100K - $140K *

Optimize go-to-market strategies for enterprise and retail partnerships, crafting compelling narratives and customer journeys. Collaborate cross-functionally to drive impactful launches and enhance pa...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$95K - $115K *

Unlock potential by leading our content marketing strategy, driving engagement through thought leadership, and producing compelling narratives that resonate with compliance professionals. Collaborate...

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$150K - $187K *

Unlock potential by joining a high-impact marketing team focused on Product Lifecycle Management. Shape strategic messaging, drive go-to-market initiatives, and influence industry leaders within a dyn...

United StatesRemote

Reposted today

  •   8 - 10 years exp.  •   Consumer Technology

$127K - $145K *

Lead the charge in B2B marketing for complex technical products, leveraging 10+ years’ experience to drive growth in aviation and industrial sectors. Collaborate with teams to create integrated strate...

1 month ago

  •   8 - 10 years exp.  •   Aerospace & Defense

$153K - $213K *

Take ownership of a customer-facing product area, driving strategy and execution. Collaborate cross-functionally to enhance user experience, leverage AI, and achieve key performance metrics while deli...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$162K - $194K *

Drive growth as a Senior Product Marketing Manager, shaping messaging and campaigns for Observability products. Collaborate with cross-functional teams to enhance customer engagement and retention thr...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $145K *

Lead the charge in defining and communicating the value of agentic AI automation for financial-services enterprises, shaping messaging, sales enablement, and market strategies to drive engagement and...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$110K - $130K *

Transform the regional marketing landscape by executing strategic initiatives that drive sales, enhance brand visibility, and foster customer engagement. Use your expertise to manage dynamic campaigns...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Drive impactful marketing initiatives by planning and executing multi-channel campaigns. Collaborate with leadership and partners to enhance customer engagement, retention, and brand visibility in a d...

CanadaRemote

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$134K - $184K *

Join us to shape the technical marketing strategy for our API, cloud, and security products. You'll drive go-to-market initiatives, enhance customer engagement, and collaborate with cross-functional t...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$85K - $110K *

Unlock potential by leading product development in a dynamic environment. Drive innovation, manage cross-functional teams, and engage with stakeholders to deliver market-leading server solutions. Your...

Reposted 5 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.