Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$190K - $284K *

Champion innovative video solutions by leading go-to-market strategies, enhancing brand positioning, and driving revenue growth through collaboration with cross-functional teams in a dynamic advertisi...

1 week ago

  •   8 - 10 years exp.  •   Media

$190K - $284K *

Lead the charge in shaping Snap's video solutions strategy, collaborating with cross-functional teams to enhance brand advertising. Drive market positioning, sales enablement, and performance tracking...

1 week ago

  •   8 - 10 years exp.  •   Media

$190K - $284K *

Join a team that's redefining brand advertising by driving innovative video solutions across diverse platforms. Collaborate with cross-functional teams to enhance advertiser engagement and elevate Sna...

1 week ago

  •   8 - 10 years exp.  •   Media

$95K - $115K *

Partner with us to drive growth by managing key distribution relationships nationwide. This role demands extensive travel and a proactive approach to building partnerships and executing strategic acco...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$84K - $105K *

Execute strategies to drive audience growth for high-profile events. Collaborate with teams to enhance event positioning, ticket sales, and ensure brand alignment. Lead marketing plans, track KPIs, an...

Toronto, ONIn-Person

Reposted 2 days ago

  •   5 - 7 years exp.  •   Media

$190K - $284K *

Lead the charge in shaping Snap's video marketing strategy, collaborating with cross-functional teams to enhance brand engagement and drive revenue growth through innovative advertising solutions acro...

1 week ago

  •   8 - 10 years exp.  •   Media

$160K - $180K *

Champion the custodial data and operations platform by defining product roadmaps, leading cross-functional teams, and executing complex initiatives. Drive strategic decisions while balancing hands-on...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$77K - $111K *

Champion innovative AI-driven SaaS solutions by translating customer insights into product strategies. Collaborate with cross-functional teams to deliver impactful technology that enhances workplace r...

3 days ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$77K - $111K *

Lead the development of AI-powered SaaS products by translating customer insights into actionable product strategies. Collaborate with cross-functional teams to deliver impactful solutions from concep...

4 days ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$150K - $170K *

Join a team that's transforming data privacy strategies through innovative product launches. Drive customer adoption and revenue by building impactful marketing programs that enhance product positioni...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Shape the future of strategic content development by crafting compelling narratives that elevate brand presence and support business growth. Collaborate with leaders to transform complex ideas into im...

2 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$110K - $130K *

Lead the charge in strategic content development to enhance brand visibility and support business growth. Collaborate with senior leaders to create compelling narratives and thought leadership that po...

2 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$110K - $130K *

Elevate the brand through strategic content development, driving thought leadership and executive communications. Collaborate with leaders to craft compelling narratives that enhance market presence a...

2 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$110K - $130K *

Develop and execute strategic content initiatives that elevate brand visibility and support business growth. Collaborate with leaders to create compelling narratives and thought leadership materials t...

2 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$120K - $165K *

Empower digital marketing transformations by leading projects, coordinating teams, and ensuring quality execution. Act as the primary customer liaison, driving governance and delivering insights for s...

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$120K - $145K *

Innovate as a Senior Product Manager, driving execution for advanced platforms. Lead transitions, governance, and lifecycle management while collaborating across teams to ensure competitive, scalable...

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Drive impactful marketing strategies for the Broadcast & ProAV vertical, crafting compelling content and executing integrated campaigns to enhance brand presence and pipeline across North America and...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$175K - $247K *

Champion innovative retail marketing strategies that drive growth and engagement across global markets. Collaborate with regional teams to adapt and execute scalable programs, ensuring alignment with...

1 week ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$175K - $247K *

Execute global retail marketing strategies that drive growth and engagement across key partners. Collaborate with regional teams to adapt programs, optimize campaigns, and enhance shopper experiences...

1 week ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$175K - $247K *

Champion innovative retail marketing strategies that drive growth and engagement across global markets. Collaborate with regional teams to optimize campaigns and enhance shopper experiences, ensuring...

1 week ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$120K - $145K *

Join the charge in shaping the future of AI-driven products by defining strategy, driving market success, and collaborating with teams to deliver an unmatched experience, empowering customers to achie...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Media

$107K - $171K *

Shape the market narrative for AI Agent Identity by leading product marketing initiatives. Own positioning, messaging, and commercial enablement for DNSid, translating complex innovations into compell...

United StatesRemote

Yesterday

  •   8 - 10 years exp.  •   Information Technology

$141K - $166K *

Lead the charge in shaping product messaging and go-to-market strategies, driving awareness and adoption through cross-functional collaboration and strategic insights. This role demands a proactive in...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$165K - $247K *

Lead the strategy for PC chipset product management, driving market assessments and product definitions. Oversee roadmap planning and ensure alignment with engineering, customer demands, and competiti...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$84K - $105K *

Transform product portfolios by optimizing profitability and efficiency. Lead cross-functional initiatives in SKU rationalization and product renovation, ensuring alignment with brand strategy and mar...

3 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.