Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$205K - $277K *

Transform product strategy by analyzing customer workflows and market trends. Collaborate with cross-functional teams to define long-term goals for core offerings, ensuring alignment and driving compe...

6 days ago

  •   11 - 15 years exp.  •   Consumer Technology

$150K - $180K *

Join a team that's redefining the buyer experience in B2B software. As a Principal Product Manager, you'll lead strategy, drive product delivery, and enhance buyer trust across multiple platforms, ens...

United StatesRemote

Yesterday

  •   8 - 10 years exp.  •   Enterprise Technology

$85K - $90K *

Drive strategic product marketing initiatives, enhancing digital and video offerings. Collaborate across teams to optimize performance, manage product rollouts, and ensure operational excellence, all...

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$81K - $101K *

Champion marketing initiatives by planning and executing events, coordinating logistics, and collaborating with teams to enhance brand visibility and drive business objectives. Leverage your expertise...

Yesterday

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$68K - $113K *

Engage with cross-functional teams to execute innovative marketing campaigns, manage projects from concept to completion, and drive brand growth in a dynamic, fast-paced environment focused on creativ...

3 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$68K - $113K *

Lead the execution of innovative marketing programs, collaborating with cross-functional teams to drive brand growth and performance. Manage projects from concept to completion while leveraging insigh...

3 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$70K - $150K *

Innovate content marketing strategies for a dynamic B2B SaaS team, enhancing messaging across channels to drive engagement and trust in AI-powered business communications for the US market...

1 week ago

  •   Less than 5 years exp.  •   Staffing

$100K - $120K *

Shape the future of fiber optic connectivity by leading product line strategies, driving growth, and ensuring profitability. Collaborate cross-functionally to innovate and enhance market presence whil...

1 week ago

  •   Less than 5 years exp.  •   Telecommunications & Hardware

$93K - $154K *

Innovate portfolio and brand strategies, driving growth in diverse foodservice sectors. Lead cross-functional teams to translate insights into actionable marketing initiatives that enhance customer en...

3 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$93K - $154K *

Accelerate progress at driving portfolio strategy and innovation in a dynamic marketing role focused on growth across multiple foodservice segments and brands, transforming insights into impactful bus...

3 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$125K - $150K *

Drive market-driven growth initiatives in the semiconductor and pharmaceutical sectors. Collaborate cross-functionally to develop strategic marketing programs that position the company as a trusted te...

Cary, NCRemote

2 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$120K - $145K *

Elevate market-driven growth initiatives in the semiconductor and pharmaceutical sectors. Lead strategic marketing programs, collaborate cross-functionally, and translate business strategies into impa...

2 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$200K - $352K *

Shape the future of marketing compliance by leading automation initiatives, overseeing review processes, and driving collaboration across teams. This hands-on role combines strategic oversight with di...

United StatesRemote

3 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$92K - $109K *

Elevate marketing strategies by leading national initiatives and thought leadership programs. Collaborate with cross-functional teams to enhance brand presence and drive impactful content development...

4 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$92K - $109K *

Join a team that's driving enterprise-level marketing strategies across diverse client segments. As a key player, you'll lead high-visibility initiatives, collaborate with cross-functional teams, and...

4 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$92K - $109K *

Unlock potential by leading national marketing initiatives and thought leadership programs. Collaborate with cross-functional teams to drive enterprise strategies and elevate brand presence through in...

4 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$92K - $109K *

Elevate your career by leading national marketing initiatives and driving enterprise strategies. Collaborate with cross-functional teams to enhance brand presence and deliver impactful thought leaders...

4 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Execute integrated B2B marketing campaigns across digital platforms, translating briefs into actionable plans. Manage campaign performance, optimize engagement, and collaborate with cross-functional t...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$112K - $162K *

Unlock growth potential by leading product strategies, driving innovation, and managing performance in a dynamic environment, ensuring successful commercialization and cross-functional collaboration t...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$88K - $105K *

Join a team that's driving innovative B2B marketing strategies to enhance brand awareness, engagement, and revenue growth while managing external agencies and campaign execution across diverse channel...

4 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$100K - $200K *

Lead the charge in enhancing marketing effectiveness by embedding with customer teams, leveraging technology, and driving adoption of innovative workflows to deliver impactful results and build lastin...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$125K - $150K *

Lead the charge in transforming marketing operations by building scalable processes, fostering innovation, and enabling teams through technology and automation. Drive measurable business impact while...

Toronto, ONIn-Person

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$132K - $155K *

Empower brand evolution by leading integrated marketing strategies that connect customer experiences with business objectives. Collaborate across teams to drive brand health and effectiveness, ensurin...

Mississauga, ONIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$172K - $290K *

Lead the charge in product marketing strategy for data and AI products, shaping market positioning and go-to-market narratives while managing a high-performing team to drive impactful product launches...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$190K - $284K *

Lead the charge in shaping Snap's video marketing strategy, driving brand engagement through innovative solutions. Collaborate with cross-functional teams to enhance advertiser experiences and elevate...

1 week ago

  •   8 - 10 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.