Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$127K - $243K *

Help us drive growth by optimizing marketing strategies and campaigns across digital channels. Collaborate with cross-functional teams to enhance member engagement and acquisition while ensuring align...

Yesterday

  •   5 - 7 years exp.  •   Finance & Insurance

$127K - $243K *

Join a dynamic team to drive growth through innovative marketing strategies. Collaborate across departments to optimize campaigns and enhance member engagement while ensuring alignment with business o...

Yesterday

  •   5 - 7 years exp.  •   Finance & Insurance

$127K - $243K *

Transform your career by driving innovative marketing strategies that enhance growth and optimize campaigns across digital channels. Collaborate with cross-functional teams to achieve business objecti...

Yesterday

  •   5 - 7 years exp.  •   Finance & Insurance

$127K - $243K *

Explore a dynamic role in product marketing, driving growth through innovative strategies and collaboration across teams. Optimize campaigns and enhance member engagement in a fast-paced, digital-firs...

Yesterday

  •   5 - 7 years exp.  •   Finance & Insurance

$127K - $243K *

Join a team that's driving innovative marketing strategies to enhance growth. Collaborate across departments to optimize campaigns, manage budgets, and ensure alignment with business objectives in a d...

Yesterday

  •   5 - 7 years exp.  •   Finance & Insurance

$127K - $243K *

Champion innovative marketing strategies to drive growth and optimize campaigns across digital channels. Collaborate with cross-functional teams to enhance member engagement and achieve business objec...

Yesterday

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Develop and enhance product marketing strategies to effectively communicate complex healthcare technology solutions, ensuring they resonate with customers and drive market success in a dynamic, scalab...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$185K - $210K *

Innovate the future of Freight Marketing by leading strategy, driving growth, and integrating AI solutions. Collaborate across teams to enhance customer insights and deliver impactful product launches...

1 week ago

  •   5 - 7 years exp.  •   Transportation

$185K - $210K *

Shape the future of our Freight business by leading marketing strategy, driving growth, and integrating innovative AI solutions. Collaborate across teams to enhance customer engagement and deliver imp...

1 week ago

  •   5 - 7 years exp.  •   Transportation

$125K - $157K *

Lead the charge in enhancing the job seeker experience by developing strategic narratives and insights. Collaborate with cross-functional teams to influence product strategy and drive impactful market...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$88K - $105K *

Lead integrated product marketing initiatives to enhance guest experiences across various onboard touchpoints. Manage projects independently, ensuring alignment with brand standards and effective comm...

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$120K - $150K *

Shape the future of product marketing by crafting compelling narratives that drive customer engagement and sales success. Own messaging, positioning, and enablement across diverse channels while build...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the development of compelling product messaging and positioning, driving sales enablement and product launches while collaborating with cross-functional teams to enhance market communication and...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$94K - $141K *

Shape the future of software delivery by crafting compelling messaging and positioning for regulated enterprises. Drive executive conversations with insights on compliance and AI governance, while equ...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$76K - $127K *

Elevate your career by driving impactful marketing strategies for electronic prior authorization solutions. Collaborate across teams to enhance provider engagement and improve patient access, while le...

Columbus, GARemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$76K - $127K *

Drive impactful marketing strategies for electronic prior authorization solutions, enhancing provider workflows and patient access. Collaborate across teams to translate insights into actionable plans...

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$135K - $175K *

Unlock insights to drive product strategy and user engagement through data analysis, forecasting, and collaboration with cross-functional teams. Your analytical expertise will shape key decisions and...

4 days ago

  •   Less than 5 years exp.  •   Consumer Technology

$135K - $175K *

Explore data-driven insights to enhance user growth and engagement. Collaborate with product teams to forecast metrics and drive strategic decisions, ensuring impactful analytics and operational excel...

4 days ago

  •   Less than 5 years exp.  •   Consumer Technology

$100K - $120K *

Transform the go-to-market strategy for distributor products by engaging with customers, defining ideal buyers, and crafting compelling messaging. Collaborate across teams to shape product launches an...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Take ownership of a pivotal role in shaping product marketing strategies for distributors. Collaborate with cross-functional teams to define customer needs, craft messaging, and drive successful produ...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$101K - $137K *

Lead the charge in crafting customer-centric marketing strategies that drive product adoption and engagement. Collaborate with cross-functional teams to deliver impactful campaigns and insights, ensur...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Legal & Accounting

$150K - $180K *

Join a team that's redefining product marketing by building a new function from the ground up. Collaborate with cross-functional teams to shape messaging, drive customer engagement, and establish a st...

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$95K - $115K *

Champion innovative education and enablement strategies for our platform, driving seamless understanding and adoption across teams and clients while evolving product knowledge into dynamic, AI-powered...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$135K - $160K *

Shape the future of product marketing by driving compelling narratives, launching innovative products, and enabling sales success in a fast-paced startup environment. Collaborate with leadership to bu...

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $150K *

Unlock potential by leading product marketing strategies that drive market success of B2B technology. Collaborate with cross-functional teams to translate insights into effective messaging, positionin...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.