Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
Product Marketing Senior - Consumer Lending
$127K - $243K *
Join a dynamic team to drive growth through innovative marketing strategies. Collaborate across departments to optimize campaigns and enhance member engagement while ensuring alignment with business o...
Yesterday
Product Marketing Senior - Consumer Lending
$127K - $243K *
Transform your career by driving innovative marketing strategies that enhance growth and optimize campaigns across digital channels. Collaborate with cross-functional teams to achieve business objecti...
Yesterday
Product Marketing Senior - Consumer Lending
$127K - $243K *
Explore a dynamic role in product marketing, driving growth through innovative strategies and collaboration across teams. Optimize campaigns and enhance member engagement in a fast-paced, digital-firs...
Yesterday
Product Marketing Senior - Consumer Lending
$127K - $243K *
Join a team that's driving innovative marketing strategies to enhance growth. Collaborate across departments to optimize campaigns, manage budgets, and ensure alignment with business objectives in a d...
Yesterday
Product Marketing Senior - Consumer Lending
$127K - $243K *
Champion innovative marketing strategies to drive growth and optimize campaigns across digital channels. Collaborate with cross-functional teams to enhance member engagement and achieve business objec...
Yesterday
$110K - $130K *
Develop and enhance product marketing strategies to effectively communicate complex healthcare technology solutions, ensuring they resonate with customers and drive market success in a dynamic, scalab...
Reposted 3 weeks ago
$185K - $210K *
Innovate the future of Freight Marketing by leading strategy, driving growth, and integrating AI solutions. Collaborate across teams to enhance customer insights and deliver impactful product launches...
1 week ago
$185K - $210K *
Shape the future of our Freight business by leading marketing strategy, driving growth, and integrating innovative AI solutions. Collaborate across teams to enhance customer engagement and deliver imp...
1 week ago
Product Marketing Manager - Job Seeker Audience
$125K - $157K *
Lead the charge in enhancing the job seeker experience by developing strategic narratives and insights. Collaborate with cross-functional teams to influence product strategy and drive impactful market...
1 week ago
Senior Product Marketing Specialist
$88K - $105K *
Lead integrated product marketing initiatives to enhance guest experiences across various onboard touchpoints. Manage projects independently, ensuring alignment with brand standards and effective comm...
3 weeks ago
$120K - $150K *
Shape the future of product marketing by crafting compelling narratives that drive customer engagement and sales success. Own messaging, positioning, and enablement across diverse channels while build...
1 week ago
$110K - $130K *
Lead the development of compelling product messaging and positioning, driving sales enablement and product launches while collaborating with cross-functional teams to enhance market communication and...
3 weeks ago
Sr. Product Marketing Specialist
$94K - $141K *
Shape the future of software delivery by crafting compelling messaging and positioning for regulated enterprises. Drive executive conversations with insights on compliance and AI governance, while equ...
1 week ago
Product Marketing Manager - Provider
$76K - $127K *
Elevate your career by driving impactful marketing strategies for electronic prior authorization solutions. Collaborate across teams to enhance provider engagement and improve patient access, while le...
1 week ago
Product Marketing Manager - Provider
$76K - $127K *
Drive impactful marketing strategies for electronic prior authorization solutions, enhancing provider workflows and patient access. Collaborate across teams to translate insights into actionable plans...
1 week ago
$135K - $175K *
Unlock insights to drive product strategy and user engagement through data analysis, forecasting, and collaboration with cross-functional teams. Your analytical expertise will shape key decisions and...
4 days ago
$135K - $175K *
Explore data-driven insights to enhance user growth and engagement. Collaborate with product teams to forecast metrics and drive strategic decisions, ensuring impactful analytics and operational excel...
4 days ago
Senior Product Marketing Manager, Supplier
$100K - $120K *
Transform the go-to-market strategy for distributor products by engaging with customers, defining ideal buyers, and crafting compelling messaging. Collaborate across teams to shape product launches an...
1 week ago
Senior Product Marketing Manager, Supplier
$110K - $130K *
Take ownership of a pivotal role in shaping product marketing strategies for distributors. Collaborate with cross-functional teams to define customer needs, craft messaging, and drive successful produ...
1 week ago
$101K - $137K *
Lead the charge in crafting customer-centric marketing strategies that drive product adoption and engagement. Collaborate with cross-functional teams to deliver impactful campaigns and insights, ensur...
1 week ago
$150K - $180K *
Join a team that's redefining product marketing by building a new function from the ground up. Collaborate with cross-functional teams to shape messaging, drive customer engagement, and establish a st...
1 week ago
Technical Product Marketing Manager
$95K - $115K *
Champion innovative education and enablement strategies for our platform, driving seamless understanding and adoption across teams and clients while evolving product knowledge into dynamic, AI-powered...
Reposted 3 weeks ago
$135K - $160K *
Shape the future of product marketing by driving compelling narratives, launching innovative products, and enabling sales success in a fast-paced startup environment. Collaborate with leadership to bu...
Reposted 3 weeks ago
$125K - $150K *
Unlock potential by leading product marketing strategies that drive market success of B2B technology. Collaborate with cross-functional teams to translate insights into effective messaging, positionin...
Reposted 4 weeks ago
$110K - $130K *
Join a team that's redefining product marketing by crafting compelling narratives and go-to-market strategies for innovative B2B technology products, while collaborating with cross-functional teams to...
Reposted 4 weeks ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.