Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$64K - $149K *

Transform product strategy by leading AI-driven client engagements, bridging business goals and technical teams. Drive innovation and prioritize delivery with measurable outcomes in fast-paced environ...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Information Technology

$153K - $245K *

Transform the AI Data Center landscape by driving strategic growth and adoption of high-speed test solutions. Engage with key stakeholders to validate complex AI infrastructure and enhance interconnec...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$80K - $95K *

Shape the future of marketing by leading integrated programs for federal clients. Manage client relationships, oversee creative development, and drive strategic initiatives while mentoring your team t...

Today

  •   Less than 5 years exp.  •   Business Services

$130K - $155K *

Unlock potential by driving go-to-market strategies and managing product lifecycles in a dynamic region. Collaborate with sales and stakeholders to ensure commercial success and adapt global strategie...

2 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$167K - $270K *

Transform the product marketing landscape by driving strategy and execution for cutting-edge Identity offerings. Collaborate with cross-functional teams to enhance market perception, accelerate growth...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $210K *

Help us drive impactful marketing initiatives across video, social, and print. Lead vendor collaborations and build our branding from the ground up as we showcase cutting-edge defense technology throu...

3 weeks ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$120K - $145K *

Empower customer retention and education by leading lifecycle marketing initiatives. Drive feature adoption, upsell opportunities, and consumer trust through strategic communication across multiple ch...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$92K - $115K *

Lead the execution of innovative marketing programs to drive growth and optimize performance. Collaborate cross-functionally to achieve strategic objectives and deliver measurable results in a dynamic...

1 week ago

  •   Less than 5 years exp.  •   Food & Beverages

$118K - $189K *

Optimize the ETF product platform by conducting data analysis, collaborating with senior stakeholders, and enhancing operational workflows while driving product growth across channels and regions for...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$111K - $179K *

Grow your career with an innovative role that enhances ETF product platforms through data analysis, operational support, and strategic collaboration, while identifying efficiencies and market opportun...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$143K - $216K *

Champion product narratives and positioning to drive market success. Collaborate across teams to ensure customers understand product value and adoption pathways, while influencing strategy and storyte...

Reposted 4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$143K - $216K *

Transform product narratives and drive market success by bridging Product, customers, and market insights. Own positioning, messaging, and adoption strategies to ensure clear value delivery and cross...

Reposted 4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$138K - $165K *

Elevate your career by leading complex product initiatives across technical domains. Collaborate with cross-functional teams to drive strategic direction into actionable plans, ensuring measurable out...

United StatesRemote

4 days ago

  •   8 - 10 years exp.  •   Technical Services

$119K - $210K *

Explore your potential by leading product marketing for the public sector. Collaborate across teams, own strategic initiatives, and drive impactful messaging, ensuring our solutions meet the unique ne...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Champion strategic channel marketing initiatives to drive growth through partnerships. Collaborate with sales and product teams to create effective campaigns, optimize performance, and enhance partner...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Join a team that's driving growth through innovative channel marketing strategies. You'll collaborate with sales and partners to execute impactful campaigns, optimize performance, and enhance partner...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$135K - $155K *

Champion product marketing by owning positioning, messaging, and go-to-market strategies. Collaborate across teams to drive product launches, enhance sales readiness, and build a high-performing marke...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$153K - $285K *

Lead the charge in delivering actionable insights and strategic recommendations to inform critical business decisions across therapeutic areas. Collaborate with stakeholders to enhance analytics workf...

2 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$89K - $150K *

Drive the success of B2C onsite marketing programs by enhancing customer experiences through strategic planning, A/B testing, and collaboration with cross-functional teams to optimize conversion rates...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$95K - $115K *

Create engaging content strategies that position us as industry leaders while driving audience growth and enhancing brand visibility through high-quality blogs, whitepapers, and effective SEO techniqu...

4 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$120K - $130K *

Reimagine marketing leadership by building a dynamic B2B strategy that drives growth across multiple revenue streams. Lead a talented team to innovate brand positioning, demand generation, and custome...

5 days ago

  •   8 - 10 years exp.  •   Media

$178K - $361K *

Join a dynamic team as a Technical Marketing Engineer, leveraging your expertise in SASE solutions to drive field enablement, create impactful content, and influence product development while engaging...

Reposted today

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Join a dynamic team to evaluate strategic investments and growth opportunities in healthcare. Leverage market insights and financial modeling to shape multi-year business strategies, collaborating acr...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Lead demand generation initiatives to drive sustainable pipeline growth and market engagement. Collaborate cross-departmentally to optimize strategies, mentor teams, and enhance brand awareness throug...

CanadaRemote

4 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Champion integrated customer acquisition strategies and lead growth marketing initiatives driving high-value customer engagement and profitability through innovative approaches and performance insight...

North York, ONIn-Person

1 month ago

  •   5 - 7 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.