Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$95K - $115K *

Lead the charge in shaping product marketing strategies for RMIS solutions, translating complex product capabilities into compelling value propositions that resonate with diverse buyer audiences and d...

3 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$110K - $120K *

Unlock potential by driving paid acquisition strategies and technical SEO to enhance top-of-funnel growth. Own substantial ad budgets, execute experiments, and build automation to optimize performance...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Create engaging content across newsletters, Instagram, and webinars. Collaborate with a dynamic team to drive audience growth through innovative strategies and AI tools, ensuring high-quality producti...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $145K *

Join a team that drives innovation in the AI sector by managing partnerships, crafting compelling narratives, and leading go-to-market strategies with top tech firms to enhance joint solutions and max...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Information Technology

$122K - $155K *

Contribute to our product marketing strategy by understanding customer needs, shaping messaging, and driving adoption of our intelligence solutions. Collaborate across teams to enhance customer acquis...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$75K - $111K *

Unlock potential by driving innovative paid social and video strategies across Meta, TikTok, and YouTube. Leverage AI tools for creative testing and performance measurement, ensuring operational excel...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$126K - $223K *

Drive the integration of marketing technology and strategy, ensuring seamless collaboration across platforms. Build business cases for investments, influence senior leadership, and champion AI-driven...

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$140K - $180K *

Join a dynamic team to lead product marketing strategy for agency solutions, driving growth and innovation. Collaborate cross-functionally to enhance positioning and execution, while mentoring talent...

Yesterday

  •   8 - 10 years exp.  •   Enterprise Technology

$119K - $149K *

Advance your career by managing and innovating semiconductor product strategies. Collaborate with cross-functional teams to drive product success and meet market demands, ensuring impactful solutions...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$119K - $149K *

Lead the charge in advancing semiconductor product strategies, collaborating with cross-functional teams to deliver innovative solutions that meet market demands and drive business growth throughout t...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$119K - $149K *

Join a team that's driving innovation in semiconductor product management. You'll lead product strategy, collaborate with cross-functional teams, and ensure successful delivery of cutting-edge solutio...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$119K - $149K *

Develop and execute product strategies for semiconductor solutions, collaborating with cross-functional teams to drive innovation and meet market demands. Manage the product lifecycle and ensure align...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$77K - $99K *

Elevate marketing impact by driving strategic initiatives and execution, building brand awareness and client connections through innovative solutions and cross-functional collaboration...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$105K - $157K *

Drive the vision and strategy for Sales and Service GTM systems, leading cross-functional initiatives and optimizing Salesforce technologies to enhance operational efficiency and modernize legacy syst...

RemoteRemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$100K - $120K *

Join us in leading innovative marketing strategies that translate corporate goals into impactful campaigns. Collaborate with teams across the organization to enhance brand visibility and drive growth...

3 weeks ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$102K - $204K *

Empower growth by leading the technical product management for digital marketing solutions. Collaborate with cross-functional teams to drive customer engagement and operational excellence across the o...

3 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$150K - $180K *

Elevate commercial growth by transforming innovative services into market-ready solutions. Collaborate with teams to develop go-to-market strategies and enable sales through impactful training and too...

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$150K - $180K *

Pioneer innovative product marketing strategies to drive commercial growth, transforming technical services into market-relevant solutions. Collaborate across teams to create impactful go-to-market pl...

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$150K - $180K *

Partner with us to drive commercial growth by transforming innovative services into market-relevant solutions. Shape go-to-market strategies and enable sales teams, bridging market needs with offering...

Boston, MARemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$90K - $115K *

Accelerate progress at a dynamic marketing team by driving SEO and PPC strategies. Transform brand awareness into revenue growth through innovative digital campaigns, optimizing content, and leveragin...

2 weeks ago

  •   Less than 5 years exp.  •   Business Services

$110K - $130K *

Lead the strategic direction of product marketing and portfolio management, driving growth and innovation through cross-functional collaboration and effective go-to-market strategies. Ensure alignment...

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Champion the development of strategic marketing plans and budgets, ensuring seamless collaboration between Category Merchandising and Marketing teams to drive business growth and enhance customer enga...

2 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$117K - $130K *

Transform your career by leading strategic go-to-market initiatives for a fast-growing ELA Core Curriculum portfolio. Drive impactful messaging, cross-functional alignment, and scalable processes to e...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$192K - $278K *

Lead the charge in driving product strategy and execution for AI platforms, collaborating cross-functionally to enhance enterprise capabilities and deliver innovative solutions that empower teams and...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$192K - $278K *

Join a team that's redefining search by driving Personalization Quality across AI. Collaborate cross-functionally to guide innovative products from conception to launch, ensuring user trust and enhanc...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.