Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$130K - $155K *

Help us transform the life sciences landscape by leading product marketing initiatives, driving narrative development, and executing go-to-market strategies across a suite of advanced analytics and AI...

4 weeks ago

  •   8 - 10 years exp.  •   Business Services

$120K - $145K *

Innovate the narrative and strategy for a leading AI platform in life sciences, collaborating cross-functionally to drive adoption and engagement while transforming field teams' performance through in...

4 weeks ago

  •   8 - 10 years exp.  •   Business Services

$120K - $145K *

Join a team that's redefining product marketing in B2B SaaS for life sciences. Own and innovate the go-to-market strategy, drive adoption, and shape compelling narratives across patient and commercial...

4 weeks ago

  •   8 - 10 years exp.  •   Business Services

$120K - $145K *

Transform the narrative and strategy for a pioneering B2B SaaS platform that drives life sciences field performance, collaborating across teams to enhance product adoption and elevate market presence...

4 weeks ago

  •   8 - 10 years exp.  •   Business Services

$120K - $145K *

Shape the future of life sciences by leading the product marketing narrative for an AI-driven platform. Collaborate across teams to drive go-to-market strategies, sales enablement, and customer insigh...

4 weeks ago

  •   8 - 10 years exp.  •   Business Services

$120K - $145K *

Elevate product storytelling by developing impactful go-to-market strategies and fostering collaboration across teams. Drive adoption of AI-driven solutions through compelling narratives, sales enable...

4 weeks ago

  •   8 - 10 years exp.  •   Business Services

$147K - $190K *

Drive growth by optimizing customer journeys and funnel strategies, enhancing acquisition and expansion efforts. Collaborate cross-functionally to influence outcomes and leverage data insights for imp...

1 week ago

  •   5 - 7 years exp.  •   Business Services

$145K - $175K *

Drive the messaging and narrative strategy for AI infrastructure, ensuring accuracy across all communications. Own market intelligence, advisor relations, and sales enablement, while steering competit...

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $140K *

Unlock potential by leading partner-driven marketing initiatives to enhance demand generation and drive measurable revenue impact through effective execution, optimization, and strategic engagement ac...

1 month ago

  •   5 - 7 years exp.  •   Staffing

$95K - $115K *

Transform channel marketing strategies by building innovative programs that drive growth in industrial and automotive sectors. Collaborate with sales leadership to navigate ambiguity and create impact...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Business Services

$126K - $134K *

Unlock potential by leading product marketing for AI solutions. Shape messaging, drive competitive intelligence, and create impactful content to connect technology with customer value. Collaborate cro...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$88K - $105K *

Join a team that's driving innovative marketing strategies for retail partners. You'll manage product marketing plans, collaborate across teams, and execute impactful campaigns to enhance partner succ...

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Reimagine our product portfolio by identifying consumer needs and market opportunities. Lead cross-functional innovation initiatives from concept through launch, drive growth strategies, and implement...

Reposted 3 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Drive technical product marketing efforts by leveraging your mechanical engineering expertise to create compelling narratives, sales enablement materials, and customer onboarding content, while collab...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Staffing

$121K - $167K *

Lead the charge in product marketing by overseeing market research, defining product strategies, and driving growth initiatives while collaborating with cross-functional teams to enhance product posit...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Champion go-to-market strategy for Health Systems, driving growth and performance through strategic positioning, messaging, and collaboration with cross-functional teams to enhance pipeline and revenu...

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$168K - $225K *

Join us to lead product marketing for innovative home protection solutions. You'll define strategies, drive market readiness, and collaborate across teams to ensure successful launches, shaping the fu...

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$168K - $225K *

Drive innovation in product marketing by defining and launching new offerings. Collaborate cross-functionally to shape strategies, enhance messaging, and ensure market readiness, all while building a...

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$168K - $225K *

Join us to shape the future of product marketing by defining and launching innovative home protection solutions. Collaborate cross-functionally to drive strategic initiatives and create frameworks tha...

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$168K - $225K *

Shape the future of product marketing by leading innovative strategies and cross-functional collaboration to launch groundbreaking offerings. Drive growth and establish frameworks that empower future...

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$175K - $185K *

Shape the future of product marketing by crafting compelling narratives and strategies. Collaborate with cross-functional teams to translate technical capabilities into impactful content and drive suc...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$175K - $185K *

Shape the customer narrative for a tech platform by collaborating with cross-functional teams. Drive product marketing initiatives, conduct market research, and create compelling content to effectivel...

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$151K - $210K *

Champion the go-to-market strategy by driving product marketing initiatives. Collaborate across teams to craft compelling narratives that showcase the value of AI-driven experiences, ensuring alignmen...

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Shape the future of product marketing by driving strategies that enhance donor engagement and support for nonprofits. Collaborate across teams to create compelling messaging and launch initiatives tha...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$125K - $150K *

Drive product messaging and positioning to influence market perception, foster collaboration across departments, and lead impactful launches while setting scalable processes in a dynamic B2B SaaS envi...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.