Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$207K - $311K *

Shape the future of our global GTM strategy by leading capacity planning, territory design, and incentive structures, driving growth and operational excellence across Sales and Customer Success framew...

RemoteRemote

4 weeks ago

  •   8 - 10 years exp.  •   Legal & Accounting

$220K - $244K *

Shape the future of marketing strategies by leading global initiatives, guiding regional teams, and driving impactful decisions to enhance professional product offerings while ensuring seamless implem...

Reposted today

  •   11 - 15 years exp.  •   Food & Beverages

$90K *

Lead the charge in driving field marketing initiatives that convert events and partnerships into qualified sales opportunities, collaborating closely with sales teams to optimize pipeline contribution...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Drive growth marketing initiatives that accelerate revenue and enhance account engagement. Collaborate with Sales and Marketing teams to implement targeted strategies, leveraging AI for personalized c...

CanadaRemote

Today

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Join a team that's driving growth through innovative marketing strategies. You'll develop and execute account-based marketing initiatives, collaborate with sales teams, and leverage AI tools to enhanc...

Montreal, QCIn-Person

Today

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $200K *

Empower your career by driving innovative marketing strategies for products, collaborating with cross-functional teams to enhance market penetration, and fostering strong relationships with stakeholde...

Reposted yesterday

  •   Less than 5 years exp.  •   Healthcare

$88K - $147K *

Champion integrated safety solutions by driving product strategy and execution. Collaborate across teams to translate customer needs into impactful outcomes, ensuring quality and alignment in a dynami...

2 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$225K - $275K *

Drive the observability program by identifying impactful use cases, prototyping solutions, and collaborating with teams to enhance business intelligence and workflow automation, ensuring measurable ad...

2 weeks ago

  •   8 - 10 years exp.  •   Media

$120K - $145K *

Empower consumer experiences by leading product strategy and execution for innovative genomics solutions. Collaborate with cross-functional teams to enhance user satisfaction and drive adoption throug...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$400K - $500K *

Drive growth in the Media, Entertainment, Gaming, and Sports sector by leading a high-performing sales team, managing complex sales cycles, and building executive relationships to achieve ambitious re...

Los Angeles, CARemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$145K - $175K *

Transform marketing strategies to enhance brand awareness and revenue growth. Lead HCP marketing initiatives, collaborate cross-functionally, and leverage customer insights to drive impactful campaign...

4 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$160K - $187K *

Lead the charge in shaping and expanding our flash storage portfolio, driving innovation and strategy across AI factories and datacenters. Engage with key customers and vendors to ensure competitive...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$115K - $130K *

Shape the future of regional marketing by developing impactful programs that drive demand, enhance brand visibility, and accelerate pipeline growth. Collaborate with sales and global teams to align st...

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$145K - $160K *

Join our dynamic team as you drive impactful solutions in an AI-Native environment. Collaborate cross-functionally to enhance customer experiences and strategically guide product direction while focus...

CanadaRemote

Reposted yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $180K *

Transform the U.S. marketing landscape for a leading defense tech firm by building strategies, executing campaigns, and enhancing brand presence while aligning with global objectives and engaging key...

3 weeks ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$135K - $155K *

Champion product marketing by owning positioning, messaging, and go-to-market strategies. Collaborate across teams to drive product launches, enhance sales readiness, and build a high-performing marke...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Champion the go-to-market strategy for a diverse energy and utilities product portfolio, translating complex capabilities into compelling narratives that drive sales and enhance customer engagement ac...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Discover new opportunities as you drive enterprise sales in the Tech sector. Leverage your expertise in SaaS and AI to manage complex deals, collaborate cross-functionally, and deliver high-impact sol...

New York, NYRemote

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $130K *

Empower your creativity and strategic thinking to drive product marketing initiatives. Collaborate across teams to craft compelling narratives, enhance brand awareness, and support global product adop...

Vancouver, BCIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$78K - $135K *

Drive impactful product marketing strategies to enhance consumer engagement and adoption. Collaborate with cross-functional teams to optimize the Refer-a-Friend program, ensuring effective messaging a...

3 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$150K - $180K *

Create impactful marketing strategies to redefine GRC for security leaders. Lead a dynamic team, drive pipeline growth, and enhance brand positioning in a fast-paced environment focused on innovation...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$70K - $95K *

Transform how marketing drives demand and growth by crafting integrated campaigns. Collaborate across functions to create compelling narratives that resonate with core audiences, ensuring measurable i...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$176K - $262K *

Shape the future of employee engagement by partnering with senior leaders to drive strategic HR initiatives, optimize performance, and enhance organizational effectiveness through data-driven insights...

Today

  •   8 - 10 years exp.  •   Finance & Insurance

$135K - $160K *

Lead the charge in delivering a world-class consumer product experience by executing the roadmap, innovating with AI tools, and driving growth through data-driven insights and cross-functional collabo...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$125K - $150K *

Accelerate your career by driving revenue growth through innovative lifecycle marketing strategies. Leverage data-driven insights and AI to convert millions of free users into paying customers while c...

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.