Marketing Automation Manager Jobs

Discover Marketing Automation Manager opportunities at companies seeking experienced professionals to build and optimize the systems behind effective marketing campaigns. These roles combine marketing strategy, technology, data, and cross-functional leadership to help organizations engage prospects and customers at scale. Ladders features vetted professional jobs with salaries of $100,000 or more, helping you focus your search on senior-level opportunities.

What Does a Marketing Automation Manager Do?

Marketing Automation Managers oversee platforms and processes that support email marketing, lead nurturing, customer journeys, and campaign execution. They may manage tools such as marketing automation and CRM systems, establish audience segmentation and lead-scoring programs, and partner with marketing, sales, and operations teams. Responsibilities often include maintaining data quality, improving workflows, measuring campaign performance, and ensuring communications follow applicable privacy and consent requirements.

Skills and Qualifications Employers Seek

Employers commonly look for experience with marketing automation platforms, CRM integrations, campaign analytics, and lifecycle marketing. Strong candidates can translate business goals into scalable programs, interpret performance data, troubleshoot technical issues, and communicate clearly with stakeholders. Depending on the role, qualifications may also include experience managing a team or agency partners, overseeing budgets, and supporting marketing operations or revenue operations initiatives.

Career Opportunities and Compensation

Marketing Automation Manager positions can be found across technology, financial services, healthcare, retail, business services, and other industries. Scope varies by employer: some roles focus on platform administration and campaign delivery, while others lead broader marketing operations, customer engagement, or automation strategy. Compensation depends on factors such as location, company size, industry, experience, and role responsibilities. Browse Ladders for vetted openings paying $100,000 or more.

Find Marketing Automation Manager Jobs on Ladders

Use Ladders to explore senior marketing automation opportunities and identify roles that match your experience and career goals. Review each listing for details about platform requirements, team structure, responsibilities, and compensation, then tailor your application to highlight measurable results in campaign performance, pipeline contribution, operational efficiency, and customer engagement.

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$140K - $178K *

Shape the future of marketing operations by optimizing tech stacks and processes. Lead cross-functional initiatives that align teams, enhance efficiency, and leverage AI tools for improved campaign pe...

Toronto, ONIn-Person

3 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$160K - $190K *

Join us to lead the owner lifecycle marketing strategy, optimizing journeys and communications across multiple channels. You'll drive engagement and retention, ensuring a seamless experience from init...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$120K - $145K *

Accelerate regional demand generation and pipeline growth through integrated field marketing. Collaborate with sales to execute impactful marketing strategies, owning program execution from planning t...

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the development of a marketing operations function, designing scalable systems and workflows to empower marketing efforts and foster growth. Engage with cross-functional teams to implement effect...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Champion the evolution of marketing operations by building scalable systems and workflows. Collaborate with cross-functional teams to enhance data-driven strategies and drive growth, while ensuring co...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Empower the organization by automating workflows and driving strategic initiatives. Leverage AI to enhance operations, connect cross-functional teams, and deliver impactful solutions in a fast-paced...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $115K *

Execute paid media strategy across digital channels, driving high-performing campaigns. Collaborate with teams to optimize performance, manage budgets, and leverage AI tools for reporting and analysis...

Austin, TXRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$87K - $97K *

Empower our mid-market clients by developing and implementing comprehensive growth marketing strategies, focusing on user acquisition and nurture, in a dynamic, client-facing role that drives measurab...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$87K - $97K *

Lead your career with a dynamic role focusing on client partnerships, driving growth strategies, and utilizing data analytics to enhance marketing performance across diverse channels for mid-market cl...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$96K - $185K *

Lead the charge in creating impactful content strategies that translate complex insights into engaging narratives for executive audiences, ensuring alignment with marketing goals and enhancing buyer e...

4 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $150K *

Elevate your career by leading the product-led growth strategy for an AI-native platform. Own the customer journey from discovery to expansion, driving user adoption and monetization through innovativ...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Media

$88K - $105K *

Champion customer retention and advocacy by leading US-focused programs that enhance customer journeys, reduce churn, and foster strong relationships. Collaborate cross-functionally to ensure clear co...

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Empower customer retention and advocacy by leading US-focused programs. Collaborate cross-functionally to enhance customer journeys, ensuring clear communication and value delivery while optimizing en...

RemoteRemote

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$130K - $145K *

Drive Rotary's brand strategy and marketing initiatives, enhancing public awareness and engagement. Lead internal and external marketing efforts, manage campaigns, and collaborate across teams to elev...

1 week ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $145K *

Shape the future of client engagement by leading paid media strategies, optimizing campaigns across multiple platforms, and driving data-driven insights to achieve impactful marketing results...

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$95K - $115K *

Champion technical project management by leading WMS initiatives from requirements to implementation, ensuring alignment with operational needs and timely delivery while collaborating with stakeholder...

4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$125K - $150K *

Unlock potential by leading product marketing strategies that drive market success of B2B technology. Collaborate with cross-functional teams to translate insights into effective messaging, positionin...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Join a team that's redefining product marketing by crafting compelling narratives and go-to-market strategies for innovative B2B technology products, while collaborating with cross-functional teams to...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Unlock potential by managing technology alignment for diverse clients. Collaborate with stakeholders to ensure optimal tech solutions, maintain client environments, and drive innovation through strate...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Accelerate progress at the forefront of paid search strategy, leading a team to optimize and scale campaigns across platforms. Drive measurable outcomes through innovative thinking and collaboration w...

4 days ago

  •   5 - 7 years exp.  •   Media

$70K - $117K *

Lead the charge in optimizing provider networks and managing strategic projects. Collaborate cross-functionally to ensure timely delivery and enhance partnerships, driving success from initiation to c...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$88K - $105K *

Transform project management by leading cross-functional teams, driving accountability, and ensuring successful delivery of IT initiatives that align with business goals. Collaborate effectively to op...

Yesterday

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$136K - $217K *

Unlock your potential by leading AI transformation initiatives. Manage multiple workstreams, drive accountability, and ensure timely delivery of complex projects while collaborating with cross-functio...

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$100K - $120K *

Transform customer engagement by designing and optimizing campaigns and journeys using Adobe Experience Platform, driving technical execution within cross-functional teams while mentoring junior devel...

4 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$120K - $192K *

Support account teams by developing customer relationships, tracking priorities, and ensuring timely execution. This entry-level role offers exposure to the semiconductor industry, fostering skills fo...

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Marketing Automation Manager do?question toggle

    A Marketing Automation Manager oversees marketing platforms, campaign workflows, audience segmentation, lead nurturing, and performance reporting. The role often involves partnering with sales, marketing, and operations teams to improve customer engagement and marketing efficiency.

  • What skills are important for Marketing Automation Manager jobs?question toggle

    Commonly sought skills include marketing automation and CRM platform experience, campaign analytics, lifecycle marketing, workflow design, data management, and cross-functional communication. Some positions also require people management, budgeting, or marketing operations experience.

  • Which industries hire Marketing Automation Managers?question toggle

    Employers across technology, financial services, healthcare, retail, business services, and many other industries hire Marketing Automation Managers. Responsibilities and platform requirements vary by company and sector.

  • Do Marketing Automation Manager jobs pay $100,000 or more?question toggle

    Some Marketing Automation Manager roles pay $100,000 or more, particularly senior positions with broader strategic, technical, or team leadership responsibilities. Compensation varies based on location, experience, industry, company size, and the scope of the role. Ladders focuses on vetted professional jobs paying at least $100,000.

  • How can I find a Marketing Automation Manager job on Ladders?question toggle

    Search Ladders for Marketing Automation Manager openings and review each listing's responsibilities, required platforms, qualifications, and compensation information. Highlight relevant experience and measurable outcomes when applying.