As a Performance Marketing Manager, you will own paid media strategy and execution across our core digital channels, while supporting ABM ad campaign management. This role combines hands-on channel expertise with agency and creative direction to drive more effective, higher-performing campaigns across the funnel. Responsibilities • Own and execute paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, Reddit, and ChatGPT • Support ABM ad campaign management in partnership with the ABM team • Direct the ad agency's day-to-day execution, ensuring campaigns align to goals and timelines • Lead channel-specific creative strategy, briefing and guiding creative direction by platform to improve ad performance • Manage budget allocation and pacing across channels • Analyze campaign performance and optimize based on data, testing new formats and audiences to improve ROI • Use AI tools to automate reporting, speed up campaign analysis, and get more done across day-to-day workflows • Partner with MOPS, PMM, and ABM stakeholders to align paid media with broader demand gen priorities Requirements • 4 years of hands-on paid media experience across major ad platforms (Google, Meta, LinkedIn required; YouTube/Reddit/ChatGPT a plus) • Experience directing or managing an external agency • Strong understanding of creative strategy and how it differs by channel • B2B marketing experience required, cybersecurity/Identity Security a plus • Analytical mindset, comfortable owning budget and performance metrics • Ability to leverage AI tools to automate tasks, run analysis, and streamline paid media reporting • ABM experience a plus, not required • Bonus: familiarity with marketing automation or CRM/ABM platforms (Salesforce, HubSpot, 6sense, Demandbase)