Marketing Automation Manager Jobs

Discover Marketing Automation Manager opportunities at companies seeking experienced professionals to build and optimize the systems behind effective marketing campaigns. These roles combine marketing strategy, technology, data, and cross-functional leadership to help organizations engage prospects and customers at scale. Ladders features vetted professional jobs with salaries of $100,000 or more, helping you focus your search on senior-level opportunities.

What Does a Marketing Automation Manager Do?

Marketing Automation Managers oversee platforms and processes that support email marketing, lead nurturing, customer journeys, and campaign execution. They may manage tools such as marketing automation and CRM systems, establish audience segmentation and lead-scoring programs, and partner with marketing, sales, and operations teams. Responsibilities often include maintaining data quality, improving workflows, measuring campaign performance, and ensuring communications follow applicable privacy and consent requirements.

Skills and Qualifications Employers Seek

Employers commonly look for experience with marketing automation platforms, CRM integrations, campaign analytics, and lifecycle marketing. Strong candidates can translate business goals into scalable programs, interpret performance data, troubleshoot technical issues, and communicate clearly with stakeholders. Depending on the role, qualifications may also include experience managing a team or agency partners, overseeing budgets, and supporting marketing operations or revenue operations initiatives.

Career Opportunities and Compensation

Marketing Automation Manager positions can be found across technology, financial services, healthcare, retail, business services, and other industries. Scope varies by employer: some roles focus on platform administration and campaign delivery, while others lead broader marketing operations, customer engagement, or automation strategy. Compensation depends on factors such as location, company size, industry, experience, and role responsibilities. Browse Ladders for vetted openings paying $100,000 or more.

Find Marketing Automation Manager Jobs on Ladders

Use Ladders to explore senior marketing automation opportunities and identify roles that match your experience and career goals. Review each listing for details about platform requirements, team structure, responsibilities, and compensation, then tailor your application to highlight measurable results in campaign performance, pipeline contribution, operational efficiency, and customer engagement.

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$125K - $140K *

Join a team that's shaping the future of marketing automation. In this hands-on role, you'll manage global campaign delivery and Marketo Engage, driving efficiency and innovation across cross-function...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$90K - $110K *

Drive impactful digital marketing campaigns across email, SMS, social, and more to boost lead generation and customer loyalty. Collaborate closely with a diverse team to unlock strategic growth opport...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$70K - $120K *

Join a team that's focused on driving inbound lead traffic through innovative marketing automation strategies. Leverage your expertise in Marketo and Salesforce to optimize lead management and collabo...

California City, CARemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$70K - $120K *

Elevate marketing strategies by managing lead generation programs and optimizing systems. Collaborate with teams to enhance data-driven solutions and ensure effective lead management using Marketo and...

Colorado City, CORemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$100K - $120K *

Join a dynamic team to build and execute innovative ABM programs that engage and grow strategic accounts. Collaborate with sales and marketing to create personalized experiences that drive pipeline an...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $120K *

Join a team that's dedicated to driving sales excellence in cutting-edge automation solutions across diverse industries. Build strong executive relationships, manage a robust pipeline, and exceed your...

Detroit, MIRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$75K - $118K *

Optimize multi-channel marketing campaigns by creating and managing email strategies, landing pages, and workflows. Collaborate with teams to ensure timely execution and adherence to quality standards...

Denver, CORemote

3 days ago

  •   Less than 5 years exp.  •   Healthcare

$80K - $120K *

Elevate marketing effectiveness by managing lead generation systems and optimizing Marketo and SFDC integrations. Collaborate with teams to enhance data-driven strategies and ensure high-quality lead...

Illinois, USRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$84K - $130K *

Unlock the potential of marketing automation and insights by designing innovative data strategies, mentoring teams, and integrating AI solutions to enhance targeting and efficiency across marketing in...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Develop and enhance product marketing strategies to effectively communicate complex healthcare technology solutions, ensuring they resonate with customers and drive market success in a dynamic, scalab...

United StatesRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$100K - $120K *

Drive impactful marketing operations by optimizing automation and lifecycle programs. Collaborate with cross-functional teams to enhance lead management and reporting, ensuring data-driven strategies...

Chicago, ILRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$116K - $195K *

Shape targeted account-based marketing strategies and execute initiatives for strategic Enterprise accounts, driving collaboration across sales and marketing teams to achieve measurable business outco...

RemoteRemote

Reposted 3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Transform marketing operations by designing and optimizing automation and engagement programs that drive measurable outcomes. Collaborate with cross-functional teams to enhance lead management and rep...

Salt Lake City, UTRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Pioneer innovative marketing technology solutions to enhance campaign execution. Collaborate with cross-functional teams to optimize customer journeys and drive data-driven engagement, ensuring effect...

Charlotte, NCRemote

1 week ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$105K - $160K *

Drive customer success by optimizing digital journeys and automating solutions. Collaborate cross-functionally to enhance user experiences while leveraging AI and coding skills to maintain and deploy...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $130K *

Manage enterprise-wide MarTech programs, aligning cross-functional teams to drive B2C marketing initiatives. Translate business priorities into actionable plans, ensuring effective collaboration and m...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Business Services

$130K - $140K *

Champion innovative account engagement strategies across the Americas, driving execution of tailored ABM programs. Collaborate with Sales and Marketing teams to enhance customer experiences and accele...

Boston, MARemote

2 days ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Engineer innovative data products that empower global businesses. Lead cross-functional teams to define product strategy, manage lifecycles, and drive performance metrics, ensuring alignment with mark...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$83K - $108K *

Champion the inbound prospect experience, driving conversion and pipeline growth by optimizing marketing operations and leveraging technology in this impactful role within Sales & Marketing, designed...

United StatesRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Contribute to innovative demand generation initiatives that drive pipeline, revenue, and growth. You'll execute, optimize, and analyze campaigns while collaborating with cross-functional teams to leve...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Join a dynamic team as you lead digital marketing initiatives, focusing on webinars and paid advertising to drive engagement and generate leads. Collaborate with stakeholders to optimize strategies an...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Information Technology

$158K - $198K *

Drive the technical backbone of performance marketing by owning data infrastructure, implementing tracking solutions, and ensuring flawless data flow between marketing and engineering teams to maximiz...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Media

$95K - $115K *

Take ownership of complex institutional partnerships, driving customer success and retention. Collaborate cross-functionally to enhance account growth, manage contracts, and optimize platform implemen...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$95K - $115K *

Drive demand and pipeline growth for SaaS solutions in the laundry sector. Lead marketing campaigns, enhance customer experience, and optimize strategies to boost revenue and retention while collabora...

Salt Lake City, UTRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Transform customer experiences into lasting relationships by leading impactful marketing campaigns, driving product adoption, and fostering customer advocacy through innovative strategies and collabor...

CanadaRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Marketing Automation Manager do?question toggle

    A Marketing Automation Manager oversees marketing platforms, campaign workflows, audience segmentation, lead nurturing, and performance reporting. The role often involves partnering with sales, marketing, and operations teams to improve customer engagement and marketing efficiency.

  • What skills are important for Marketing Automation Manager jobs?question toggle

    Commonly sought skills include marketing automation and CRM platform experience, campaign analytics, lifecycle marketing, workflow design, data management, and cross-functional communication. Some positions also require people management, budgeting, or marketing operations experience.

  • Which industries hire Marketing Automation Managers?question toggle

    Employers across technology, financial services, healthcare, retail, business services, and many other industries hire Marketing Automation Managers. Responsibilities and platform requirements vary by company and sector.

  • Do Marketing Automation Manager jobs pay $100,000 or more?question toggle

    Some Marketing Automation Manager roles pay $100,000 or more, particularly senior positions with broader strategic, technical, or team leadership responsibilities. Compensation varies based on location, experience, industry, company size, and the scope of the role. Ladders focuses on vetted professional jobs paying at least $100,000.

  • How can I find a Marketing Automation Manager job on Ladders?question toggle

    Search Ladders for Marketing Automation Manager openings and review each listing's responsibilities, required platforms, qualifications, and compensation information. Highlight relevant experience and measurable outcomes when applying.