Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$110K - $130K *

Join a team that's redefining business identity solutions. As a Product Manager, you'll drive strategy, development, and performance of our Business Identity Graph, collaborating with cross-functional...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Unlock potential by directing product strategy for data-centric solutions, collaborating across teams to enhance product performance and drive innovation. Own the product lifecycle from conception to...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Elevate product management by integrating diverse datasets into innovative solutions. Collaborate with cross-functional teams to enhance existing products and drive new data initiatives from concept t...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$160K - $180K *

Elevate customer engagement by leading retention marketing strategies and CRM initiatives. Drive growth through innovative campaigns, optimize customer journeys, and manage a dynamic team to enhance l...

2 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$250K - $280K *

Optimize your career with a senior marketing role overseeing go-to-market strategies, product launches, and cross-functional collaboration to impact revenue and market positioning in the healthcare se...

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$125K - $150K *

Shape the future of marketing by leading compelling storytelling and messaging for a dynamic product portfolio. Collaborate across teams to craft narratives that resonate with customers and executives...

2 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$102K - $193K *

Join a team that's redefining analytics engineering by designing and implementing robust data models and dashboards. Lead technical standards, mentor peers, and ensure enterprise metrics are accurate...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$102K - $193K *

Transform enterprise analytics by designing and building curated data models, defining business metrics, and creating actionable dashboards. Lead technical standards and mentor teams to ensure data in...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$102K - $193K *

Transform enterprise analytics by designing and maintaining curated data models, defining business metrics, and building actionable dashboards. Lead technical standards and mentor teams to ensure data...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Drive marketing operations excellence by building systems, defining customer segments, and ensuring seamless lead management across teams, to enhance revenue and pipeline growth as we scale...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $115K *

Champion the end-to-end execution of CRM campaign projects, collaborating with stakeholders to deliver impactful communications and analytics that optimize customer engagement and drive business growt...

Reposted 6 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$148K - $201K *

Unlock potential by leading cross-organizational programs in data technology, driving strategy and delivery for foundational datasets and analytics. Collaborate with diverse teams to ensure alignment...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$150K - $200K *

Lead demand product strategy for cutting-edge advertising solutions. Drive partnerships with DSPs to enhance product offerings and maximize revenue through innovative integrations and strategic insigh...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$90K - $100K *

Accelerate progress at driving client acquisition through innovative, data-driven marketing strategies. Lead multi-channel campaigns, optimize sales technology, and engage with industry leaders to bui...

6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $150K *

Transform corporate marketing strategies by driving initiatives that elevate brand awareness, generate leads, and foster partnerships. Lead diverse teams to execute integrated campaigns focused on gro...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$193K - $241K *

Shape the Americas marketing strategy, leading a diverse team to drive demand generation, optimize channels, and partner closely with sales leadership to meet ambitious goals in the dynamic observabil...

Reposted 5 days ago

  •   Less than 5 years exp.  •   Information Technology

$193K - $241K *

Pioneer regional marketing excellence by leading a dynamic team, executing innovative strategies to elevate pipeline and demand generation across diverse channels, ensuring alignment with sales to sur...

Reposted 5 days ago

  •   Less than 5 years exp.  •   Information Technology

$193K - $241K *

Transform the Americas marketing strategy, leading a dynamic team to drive demand generation and optimize pipeline through innovative field marketing initiatives and strategic executive engagement acr...

Reposted 5 days ago

  •   Less than 5 years exp.  •   Information Technology

$150K - $180K *

Empower innovation by leading the data and ML strategy, driving product outcomes through analytics and machine learning, and building a high-impact team in a growth-oriented tech environment...

Ventura, CARemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$116K - $173K *

Unlock potential by leading B2B marketing measurement efforts. Collaborate with cross-functional teams to enhance marketing effectiveness, analyze data impacts, and drive strategic recommendations to...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$106K - $157K *

Lead B2B Marketing measurement initiatives to optimize strategies. Collaborate with cross-functional teams to develop actionable insights, informing investment decisions and enhancing marketing effect...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$116K - $173K *

Collaborate with cross-functional teams to develop B2B marketing measurement strategies, helping drive effective decision-making and investment recommendations based on analytical insights and busines...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$106K - $157K *

Champion the development of B2B marketing measurement strategies, driving investment decisions and enhancing marketing effectiveness through analytical insights and cross-functional collaboration for...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $160K *

Lead the charge in crafting and executing a transformative marketing strategy, bridging technical narratives and brand presence. Collaborate with senior leadership to drive impactful initiatives acros...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$218K - $381K *

Analyze complex financial data to drive strategic insights and decision-making. Lead a high-performing team, develop executive presentations, and assess market trends to support corporate leadership i...

3 days ago

  •   11 - 15 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.