Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$100K - $140K *

Lead the charge in transforming complex data into actionable insights, ensuring data quality and reliability while collaborating with AI tools. Build and maintain robust data models and reporting syst...

4 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$120K - $165K *

Empower digital marketing transformations by leading projects, coordinating teams, and ensuring quality execution. Act as the primary customer liaison, driving governance and delivering insights for s...

6 days ago

  •   8 - 10 years exp.  •   Information Technology

$159K - $190K *

Join a team that's redefining analytics solutions, driving revenue growth through strategic insights and trusted partnerships. Leverage your expertise to elevate performance and mentor others in a dyn...

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$285K - $392K *

Elevate the Discovery pillar by leading analytics and strategic decision-making. Drive team performance, establish analytics best practices, and ensure data usability for impactful insights, while col...

4 weeks ago

  •   Less than 5 years exp.  •   Business Services

$285K - $392K *

Join a dynamic team to lead analytics for the Discovery pillar, driving strategic decisions, fostering talent, and enhancing company-wide data utilization to optimize the core shopping experience thro...

4 weeks ago

  •   Less than 5 years exp.  •   Business Services

$110K - $130K *

Lead the charge in building a dynamic field marketing function to drive awareness and pipeline generation through strategic events, ensuring impactful engagement and measurable success in a fast-paced...

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$150K - $180K *

Lead engagement strategy initiatives by driving innovation and execution excellence across teams. Collaborate with clients, leveraging data insights and digital tools to enhance the omnichannel experi...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Media

$80K - $95K *

Unlock insights by measuring media performance and driving data-driven decisions. Collaborate with cross-functional teams to analyze campaigns, develop reporting strategies, and enhance business outco...

Toronto, ONIn-Person

2 weeks ago

  •   Less than 5 years exp.  •   Media

$95K - $115K *

Champion data accessibility by enhancing analytics capabilities, leading data modeling, and collaborating across teams to optimize media campaigns and drive informed decision-making for clients and st...

3 days ago

  •   Less than 5 years exp.  •   Media

$95K - $115K *

Innovate data access and analytics capabilities, empowering teams to leverage insights for informed decision-making. Collaborate across functions to enhance data products and drive education on data u...

1 week ago

  •   Less than 5 years exp.  •   Media

$150K - $180K *

Lead the development and execution of data and analytics strategies to enhance enterprise reporting, analytics, and decision-making capabilities across healthcare operations, ensuring data quality and...

2 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$80K - $95K *

Pioneer data-driven insights in a dynamic marketing analytics environment. Own end-to-end analytics processes, from SQL and Python analysis to dbt model integration, ensuring impactful recommendations...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$110K - $130K *

Join a team that's redefining marketing operations in a high-growth B2B SaaS environment. You'll own systems, data, and reporting to ensure every marketing initiative drives pipeline and revenue, scal...

2 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$131K - $149K *

Shape data-driven strategies by leveraging analytics and technical expertise to innovate solutions, enhance business intelligence, and ensure data quality management across diverse platforms and tools...

Yesterday

  •   5 - 7 years exp.  •   Finance & Insurance

$119K - $136K *

Transform data into actionable insights by leveraging analytics and technical skills. Collaborate across teams to innovate data solutions, enhance business intelligence, and ensure data quality manage...

Yesterday

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $180K *

Lead the charge in shaping enterprise data and AI strategy, overseeing analytics initiatives and platform operations. Build strong relationships with stakeholders, driving measurable value across all...

4 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Champion commercial insights and innovation to identify opportunities that drive enterprise growth, enhance strategic direction, and inform decision-making across local and national sales sectors whil...

Reposted 1 month ago

  •   8 - 10 years exp.  •   Media

$170K - $200K *

Join us to transform operational data into actionable insights through meticulous data modeling, clear metric definitions, and impactful visualizations. Collaborate across teams to ensure accuracy and...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Information Technology

$137K - $165K *

Empower data-driven decision-making by leading analytics initiatives, optimizing measurements, and developing scalable reporting solutions that translate complex data into actionable insights for team...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Media

$137K - $201K *

Drive your career with impactful marketing analytics! Transform complex data into actionable insights, develop executive dashboards, and enhance marketing effectiveness through innovative reporting so...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$190K - $210K *

Unlock the potential of our GTM strategy by leading analytics and AI initiatives. Collaborate with senior leadership to drive impactful insights and build innovative tools that enhance Sales and Marke...

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$190K - $210K *

Champion data-driven strategies by leading GTM analytics and applied AI initiatives. Collaborate with Sales or Marketing leadership to optimize performance, drive impactful insights, and build innovat...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Grow marketing efforts at a cutting-edge tech firm by scaling content and demand generation strategies. As a hands-on leader, you'll enhance model launches, optimize messaging, and engage with technic...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$90K - $110K *

Transform data into actionable insights as a Senior Data Analyst. You will develop reports, dashboards, and conduct performance analyses to support strategic decisions and enhance business outcomes, c...

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$120K - $150K *

Drive the marketing strategy and execution from the ground up. Collaborate with cross-functional teams to build scalable demand-generation programs to boost qualified pipeline and revenue for innovati...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.