Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$110K - $130K *

Drive your career forward by leading a dynamic analytics team, shaping media strategies, and delivering actionable insights to clients. Oversee complex testing initiatives while fostering team growth...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$110K - $130K *

Optimize analytics strategies by leading a team to deliver insights, drive testing initiatives, and enhance client engagement through effective measurement frameworks and mentorship, ensuring impactfu...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$150K - $210K *

Help us drive impactful marketing initiatives across video, social, and print. Lead vendor collaborations and build our branding from the ground up as we showcase cutting-edge defense technology throu...

3 weeks ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$135K - $160K *

Pioneer in search strategy, driving optimization across paid, organic, and AI channels. This role collaborates with cross-functional teams to enhance visibility, engagement, and customer acquisition t...

United StatesRemote

Reposted yesterday

  •   5 - 7 years exp.  •   Healthcare

$150K - $300K *

Transform client relationships by leading data-driven strategies and analytics initiatives. Collaborate with C-suite executives to drive business growth and innovation through actionable insights and...

3 days ago

  •   11 - 15 years exp.  •   Media

$150K - $300K *

Partner with us to lead transformative business analytics initiatives, driving growth and innovation through data-driven insights. Collaborate with C-suite executives to shape strategies that enhance...

3 days ago

  •   11 - 15 years exp.  •   Media

$120K - $145K *

Drive impactful digital media strategies by leading insights and innovation. Collaborate with clients to optimize media investments, manage a talented team, and present actionable insights that enhanc...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Business Services

$150K - $300K *

Champion transformative business analytics by leading client relationships, driving growth strategies, and influencing executive decisions through data insights and innovative solutions. Collaborate a...

3 days ago

  •   11 - 15 years exp.  •   Media

$150K - $180K *

Pioneer innovative media planning strategies to enhance brand visibility and drive growth. Collaborate with cross-functional teams to create impactful campaigns that balance performance indicators and...

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Business Services

$90K - $110K *

Drive impactful decisions through data as you own measurement and performance insights across channels, empowering teams to optimize media spend and revenue with actionable analysis and recommendation...

Kelowna, BCIn-Person

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$250K - $275K *

Empower the data landscape by leading a team to create reliable, AI-ready data systems. Own the data platform, establish governance, and ensure data quality for impactful decision-making across client...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Business Services

$155K - $192K *

Lead the charge in transforming member acquisition strategies through data-driven insights, optimizing marketing performance, and driving sustainable growth in a fully remote environment. Collaborate...

United StatesRemote

2 days ago

  •   8 - 10 years exp.  •   Healthcare

$150K - $180K *

Elevate UPP's data landscape by spearheading enterprise data strategies and governance. Lead a dynamic team, ensuring data integrity and accessibility while fostering innovation through cloud capabili...

Toronto, ONIn-Person

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$130K - $163K *

Unlock potential by leading data analytics initiatives that drive business growth. Collaborate across teams to transform consumer insights into actionable strategies, mentor analysts, and shape the an...

6 days ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$141K - $231K *

Accelerate marketing growth by leading attribution programs and measurement strategies. Collaborate cross-functionally to optimize performance management and drive organizational adoption of innovativ...

Yesterday

  •   8 - 10 years exp.  •   Enterprise Technology

$186K - $236K *

Elevate marketing measurement strategies by leading attribution programs that drive performance management and cross-functional collaboration, ensuring alignment with business goals and optimizing mar...

Toronto, ONIn-Person

Yesterday

  •   8 - 10 years exp.  •   Enterprise Technology

$148K - $214K *

Lead strategic analytics initiatives to enhance consumer engagement and optimize marketing decisions across brands. Collaborate with cross-functional teams to translate data insights into actionable s...

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$148K - $214K *

Drive impactful consumer engagement through advanced analytics, partnering with brands to translate data into actionable insights. Shape strategies that enhance media effectiveness and optimize decisi...

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$195K - $245K *

Lead the data function by designing analytics operations, bridging business and technical teams, optimizing reporting accuracy, and driving data literacy growth across the organization to achieve stra...

Vancouver, BCIn-Person

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$125K - $150K *

Lead and innovate KIBO's digital marketing strategy to drive demand and revenue growth. Oversee SEO, SEM, and AI-driven initiatives, while optimizing performance and engaging key accounts to build a m...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$82K - $92K *

Lead the charge in optimizing paid media campaigns, ensuring quality and performance across university partnerships. Manage a dynamic team, drive strategic initiatives, and enhance digital marketing o...

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$164K - $314K *

Unlock potential by leading data and analytics strategies across functions, driving innovation and collaboration to enhance business outcomes and operational efficiency in a dynamic environment...

3 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$164K - $314K *

Unlock your potential by leading strategic data initiatives that drive business success. Collaborate with cross-functional teams to enhance analytics capabilities and deliver actionable insights, shap...

3 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$164K - $314K *

Innovate your career with a leadership role driving data analytics strategy, overseeing information governance, and delivering insights to enhance business performance across multiple functions and st...

3 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$100K - $120K *

Champion data-driven marketing strategies by analyzing campaign performance, optimizing ROI, and providing actionable insights. Collaborate with cross-functional teams to enhance decision-making and d...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.