Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$150K - $180K *

Engage with cross-functional teams to drive the product marketing strategy for stablecoins. Shape messaging, develop sales materials, and lead product launches to enhance market presence and customer...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $266K *

Elevate your career by leading digital marketing strategies in a fast-paced startup. Own performance management across paid channels, collaborate cross-functionally, and drive innovation to achieve gr...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$165K - $247K *

Drive product definition and execution for Ethernet solutions, collaborating across teams to align market needs with technical capabilities, while supporting roadmap planning and go-to-market strategi...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$120K - $155K *

Help us deliver exceptional analytics solutions to clients by managing onboarding and training, troubleshooting complex issues, and enhancing the client experience in the investment sector...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$88K - $105K *

Develop and execute innovative customer acquisition strategies across Direct Mail, Email, and SMS channels. Lead campaign planning, performance optimization, and cross-functional collaboration to driv...

3 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$110K - $130K *

Join a team that's driving global product success through innovation and collaboration. You'll develop and execute strategies, manage product lifecycles, and expand into new markets while optimizing p...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Innovate with us to drive AI-enabled product strategies, collaborating across teams to translate business needs into impactful solutions. Lead the product lifecycle from vision to delivery, ensuring a...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $180K *

Optimize engagement and monetization strategies for an AI-driven product, transforming customer interactions into measurable growth. Lead cross-functional teams to innovate and implement effective use...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$190K - $230K *

Join a team that's redefining product discovery in e-commerce. Lead the end-to-end experience from search to cart, collaborating across functions to enhance customer engagement and drive conversion th...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$100K - $120K *

Join a team that's dedicated to shaping impactful marketing campaigns and captivating content. In this hands-on role, you'll manage strategies from planning to execution, ensuring consistent brand voi...

Reposted today

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$141K - $169K *

Unlock innovative AI solutions by leading product development for AI assistants, enhancing productivity and client experiences. Collaborate with cross-functional teams to drive impactful technology in...

4 days ago

  •   5 - 7 years exp.  •   Business Services

$145K - $185K *

Transform the Federal marketing landscape by leading integrated campaigns tailored to government procurement cycles, ensuring impactful engagement with key agencies and partners while driving measurab...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Empower product innovation by leading strategy and roadmap for technology solutions. Collaborate with cross-functional teams to align development with market needs, driving growth and enhancing custom...

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$90K - $140K *

Grow your career with us by creating audience-first content that enhances brand awareness and engagement across various multimedia formats. Collaborate with experts to translate complex topics into co...

1 month ago

  •   Less than 5 years exp.  •   Enterprise Technology

$90K - $140K *

Unlock compelling narratives as you create impactful, audience-first content that enhances brand awareness and establishes leadership in contract intelligence and enterprise AI across diverse media an...

1 month ago

  •   Less than 5 years exp.  •   Enterprise Technology

$136K - $205K *

Engage in technical leadership throughout product development, ensuring robust productization and alignment across engineering teams. Drive quality, reliability, and performance targets while represen...

3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$115K - $125K *

Redefine user experience by leading the strategy and development of the Help Center. Drive technical writing excellence, optimize content discoverability, and collaborate across teams to enhance docum...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$125K - $150K *

Transform product strategy by leading impactful initiatives that enhance user experience and drive growth. Collaborate with cross-functional teams to deliver innovative solutions that delight customer...

RemoteRemote

3 days ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Drive impactful product strategies and enhancements, collaborating closely with engineering teams to deliver exceptional user experiences while maintaining a strong focus on customer needs and market...

3 days ago

  •   Less than 5 years exp.  •   Information Technology

$130K *

Design impactful brand experiences by crafting compelling marketing materials. Collaborate with teams to elevate our visual storytelling, maintain brand integrity, and drive connections while harnessi...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$170K - $200K *

Lead strategic initiatives in optical networking, shaping business direction and profitability. Collaborate with diverse teams to enhance product offerings and mentor high-performing talent, driving m...

5 days ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$175K - $210K *

Innovate in a leadership role, guiding strategy and execution for optical networking. Collaborate with diverse teams to enhance product excellence and drive profitability while mentoring a high-perfor...

5 days ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$175K - $210K *

Elevate your career by leading strategic initiatives in optical networking. Drive profitability and market leadership while collaborating with diverse teams and mentoring top talent in a dynamic, inno...

5 days ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$160K - $190K *

Empower the optical networking industry by defining strategic business goals, collaborating with diverse teams, and mentoring talent to drive profitability and market leadership in a dynamic environme...

Ottawa, ONIn-Person

5 days ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$120K - $150K *

Shape the future of our marketing strategy as a hands-on leader of a dynamic team. Collaborate across functions to drive brand growth, enhance customer engagement, and execute impactful campaigns whil...

4 weeks ago

  •   5 - 7 years exp.  •   Energy & Utilities

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.