Brightspeed

Acquisition Marketing Manager

Brightspeed • $88K — $105K *
Charlotte, NC 28269In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
  • 5+ years in acquisition, performance, direct response, or lifecycle marketing.
  • Direct ownership of at least two acquisition channels: Direct Mail, Email, or SMS.
  • Experience managing campaign budgets and performance measurement.
  • Proficient in A/B and multivariate testing with actionable insights.

Responsibilities

  • Lead customer acquisition strategy across Direct Mail, Email, and SMS channels.
  • Develop integrated campaign roadmaps and testing strategies to enhance performance metrics.
  • Plan and execute acquisition campaigns from strategy to launch, ensuring alignment with growth objectives.
  • Manage channel budgets and make data-driven recommendations for optimal spend.
  • Analyze campaign performance to identify trends and translate insights into future strategies.
  • Collaborate with cross-functional teams to align on targeting, messaging, and execution.
  • Establish performance reporting frameworks to evaluate channel effectiveness.

Benefits

  • Flexible work environment with remote options.
  • Opportunities for professional development and training.
  • Collaborative team culture with cross-functional partnerships.
  • Access to industry conferences and networking events.
  • Health and wellness programs to support employee well-being.
Full Job Description
Job Description

The Acquisition Marketing Manager is responsible for developing and executing customer acquisition strategies across Direct Mail, Email, and SMS channels to drive measurable new customer growth. This role leads channel strategy, campaign planning, targeting, testing, budget management, and performance optimization, using data and customer insights to continuously improve acquisition effectiveness and return on investment.

The Acquisition Marketing Manager partners closely with Analytics, Creative, Product, Marketing Strategy, and other cross-functional teams to ensure acquisition campaigns are effectively targeted, executed, measured, and optimized against business objectives.

Key Responsibilities
  • Own and lead the customer acquisition strategy across Direct Mail, Email, and SMS channels, including audience segmentation, channel planning, creative and messaging direction, offer prioritization, campaign cadence, and performance optimization.
  • Develop and manage integrated acquisition campaign roadmaps and testing strategies, including A/B and multivariate testing, to continuously improve key performance indicators such as response rate, conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
  • Lead the planning and execution of acquisition campaigns from strategy through launch and optimization, ensuring campaigns are delivered accurately, on time, and in alignment with customer growth objectives.
  • Manage acquisition channel budgets, forecasting, and spend pacing, making data-driven recommendations and allocation decisions to maximize customer growth and return on investment.
  • Analyze campaign, customer, and channel performance to identify trends, opportunities, and areas for improvement, translating insights into actionable recommendations and future acquisition strategies.
  • Partner cross-functionally with Analytics, Creative, Product, Marketing Strategy, and other teams to align targeting, messaging, offers, campaign execution, measurement, and customer experience.
  • Establish and maintain campaign performance reporting and measurement frameworks to evaluate channel effectiveness and provide visibility into acquisition results.
  • Present campaign performance, key insights, testing results, and strategic recommendations to marketing leadership and other stakeholders on a regular cadence.
  • Manage relationships with external agencies, print and fulfillment vendors, and other partners as applicable, ensuring quality, cost effectiveness, and timely campaign delivery.
  • Stay current on acquisition marketing trends, emerging technologies, channel capabilities, and industry best practices, identifying opportunities to improve campaign effectiveness and operational efficiency.
  • Ensure acquisition campaigns comply with applicable regulations, including CAN-SPAM and TCPA requirements, as well as internal legal, privacy, and brand standards.
  • May perform other duties as assigned.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties, and skills required.

Qualifications

Education & Experience
  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and relevant experience.
  • 5+ years of experience in acquisition, performance, direct response, lifecycle, or related marketing disciplines.
  • Experience with direct ownership of at least two acquisition channels, including Direct Mail, Email, or SMS.
  • Demonstrated experience managing campaign budgets, forecasting, performance measurement, and optimization.
  • Experience developing and analyzing A/B and multivariate tests and translating results into actionable recommendations.

Skills & Competencies
  • Strong knowledge of performance and acquisition marketing, customer segmentation, targeting, campaign optimization, and direct response marketing principles.
  • Proficiency with email service platforms and marketing automation technologies such as Salesforce Marketing Cloud, HubSpot, or similar platforms.
  • Working knowledge of Direct Mail production processes, including list management, print vendor coordination, fulfillment, and postal logistics.
  • Understanding of Email and SMS marketing requirements, including CAN-SPAM, TCPA, consent management, and opt-in/opt-out practices.
  • Familiarity with customer relationship management (CRM) platforms, customer data platforms (CDPs), and data-driven audience segmentation.
  • Strong analytical and problem-solving skills with the ability to interpret campaign and customer data, identify performance drivers, and measure marketing effectiveness and ROI.
  • Strong financial acumen and understanding of acquisition metrics, including CPA, ROAS, response rates, and conversion rates.
  • Strong campaign planning, project management, and organizational skills with the ability to manage multiple priorities and deadlines.
  • Excellent written and verbal communication skills, including the ability to translate complex campaign data into clear business insights and recommendations.
  • Ability to influence and collaborate effectively with cross-functional stakeholders and external partners.
  • Strong attention to detail and commitment to campaign quality, accuracy, and regulatory compliance.

Preferred Qualifications
  • Experience in telecommunications, financial services, retail, insurance, or another direct response-focused industry.
  • Experience managing external agencies, print vendors, fulfillment partners, or other marketing service providers.
  • Experience with Salesforce Marketing Cloud or similar enterprise marketing technology platforms.
  • Exposure to digital acquisition channels, including paid search, display, paid social, or affiliate marketing.
  • Understanding of cross-channel measurement, attribution, and customer journey optimization.

Physical Demands & Work Conditions
  • Work is primarily performed indoors from a home or company office environment, with regular use of a computer, telephone, and other standard office productivity equipment.
  • Occasional travel may be required for vendor meetings, industry conferences, or internal team events, estimated at up to 10% of the time.
  • Standard business hours generally apply, with occasional evening or weekend availability required during peak campaign periods or critical launches.


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About Brightspeed

BrightSpeed is a broadband and telecommunications services company that serves homes and businesses. The goal of Brightspeed is to advance a society in which both individuals and organizations have access to the connectivity they require to complete important tasks. The company, which employs over 4,000 people, is dedicated to closing the digital divide by establishing a cutting-edge fiber network and providing customers with a seamless and easy-to-use connection experience.

Brightspeed Careers

Joining Brightspeed offers an unparalleled opportunity to become part of a dynamic team of professionals in a company known for its commitment to technological innovation and leadership. Brightspeed is currently expanding its talented workforce, presenting a wealth of job opportunities across various sectors.

Explore Career Opportunities

Brightspeed is seeking skilled individuals eager to drive growth and lead in the fast-paced tech industry. With a range of positions open, from entry-level to senior leadership roles, Brightspeed is a prime destination for those looking to make a significant impact in their professional lives.

Innovation and Professional Growth

At Brightspeed, innovation isn't just a buzzword; it's the cornerstone of the company culture. Employees are encouraged to push boundaries and think outside the box, which is evident in the company's robust portfolio of cutting-edge solutions. Professionals at Brightspeed enjoy a culture that fosters personal and professional growth, ensuring that every team member can realize their potential.

Diversity and Inclusion

Brightspeed is committed to creating a diverse and inclusive work environment. The company believes that diversity training and leadership are critical to fostering an inclusive culture where everyone feels valued and empowered. This commitment is reflected in Brightspeed's proactive hiring practices and supportive company policies.

Benefits and Employee Well-being

Understanding the importance of a balanced life, Brightspeed offers comprehensive benefits designed to support the health, well-being, and financial security of all team members. Employees enjoy competitive benefits packages that promote a healthy work-life balance, essential for long-term career satisfaction and personal growth.

Internship Programs and Career Development

For those starting their careers, Brightspeed’s internship programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Brightspeed work on meaningful projects, gain hands-on experience, and learn from leaders in the field, setting the stage for successful careers in technology.

Networking and Career Advancement

Brightspeed supports its employees' career paths with ample opportunities for networking and professional development. Regular workshops, seminars, and training sessions are available, allowing employees to enhance their skills and advance their careers within the company.

Applying for a Position

Candidates interested in pursuing a career with Brightspeed are encouraged to review available job opportunities on the Brightspeed Careers page. To apply, candidates should prepare their resume to highlight relevant experience and skills and submit it through the Brightspeed job portal. The interview process at Brightspeed is designed to assess not only professional qualifications but also a candidate's fit with the company’s culture and values.

Stay Connected with Brightspeed Careers

Keep up to date with the latest from Brightspeed by following the company on its careers blog. Here, one can find career tips, insider perspectives, and industry-leading insights that can be put to use today—all from the people who work at Brightspeed.

Job Alert Emails

Stay informed about new employment opportunities tailored to specific career preferences by subscribing to Brightspeed job alert emails. Discover exciting and rewarding opportunities that await at Brightspeed, where innovation meets professional excellence.

Join the Brightspeed Team

Search for positions that match skills and interests. Brightspeed looks for passionate, curious, creative, and solution-driven team players ready to contribute to a leading-edge company. Search Brightspeed jobs today and take the first step towards a fulfilling career.
Learn more about Brightspeed
Size
1,001 employees
Industry
Telecommunications & Hardware
* Ladders Estimates

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