Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
Lead Product Adoption Strategist, SMB
$182K - $254K *
Unlock potential by driving SMB product adoption through strategic partnerships and scalable programs. Collaborate with cross-functional teams to enhance advertiser success and revenue growth in a dyn...
Yesterday
$82K - $152K *
Drive product strategy and lifecycle management for a diverse portfolio, ensuring competitive positioning and growth through collaboration, data analysis, and market insights. Lead cross-functional te...
1 week ago
$82K - $152K *
Lead the optimization of product strategy and roadmap for a diverse portfolio. Collaborate across teams to drive market penetration and ensure industry-leading performance while managing product life...
1 week ago
$95K - $125K *
Join a team that's redefining digital marketing by owning Google Ads end-to-end. Drive growth across multiple markets, optimize strategies, and deliver measurable results in customer acquisition and r...
2 weeks ago
$120K - $145K *
Shape the future of dental practice management by leading software development and strategy while optimizing user experiences and ensuring compliance as we expand into new markets, collaborating with...
Reposted 4 weeks ago
Senior Manager, Retail Strategy
$128K - $193K *
Engage in strategic retail leadership to enhance execution and performance across a portfolio in the West region, fostering collaboration between customer teams and driving transformation to improve f...
Reposted today
Senior Product Marketing Manager
$123K - $184K *
Lead the charge in our AI product marketing strategy, defining positioning and go-to-market plans while winning trust within the developer community. Collaborate cross-functionally to drive impactful...
Reposted today
Senior Product Marketing Manager/Gestionnaire principal(e) du marketing produit
$72K - $114K *
Lead the charge in product marketing by defining positioning, executing go-to-market strategies, and collaborating across teams to deliver compelling narratives that resonate with technical audiences...
Reposted today
Senior Product Marketing Manager/Gestionnaire principal(e) du marketing produit
$148K - $222K *
Execute end-to-end product marketing strategies, managing launches and positioning. Collaborate with teams to define audiences, craft narratives, and analyze performance metrics for the successful rel...
Reposted today
Senior Product Marketing Manager
$169K - $254K *
Champion compelling product marketing strategies, ensuring impactful go-to-market plans and audience engagement. Leverage your expertise to transform technical capabilities into clear messaging and dr...
4 weeks ago
Senior Product Marketing Manager
$150K - $225K *
Unlock potential by spearheading impactful product marketing initiatives, driving go-to-market strategies, and shaping messaging for technical audiences, all while ensuring alignment across teams and...
4 weeks ago
Senior Product Manager, Data & AI - Marketing & Loyalty
$136K - $225K *
Join as a Senior Product Manager to lead the development of innovative data and AI-driven marketing solutions. Drive product strategy, engage with clients, and enhance customer loyalty through advance...
4 days ago
Senior Staff Specialist Marketing and Business Development
$150K - $207K *
Partner with us to empower customers by transforming products into innovative designs, forging lasting partnerships that drive success while overseeing key accounts and setting strategic goals for bus...
4 weeks ago
Manager, Marketing Operations- Sports
$102K - $177K *
Lead strategic initiatives in sales enablement, driving commercial execution and optimizing marketing operations. Collaborate with cross-functional teams to enhance product launches and achieve busine...
Yesterday
Manager, Marketing Operations- Sports
$102K - $177K *
Shape the future of Orthopaedics by driving sales support and marketing operations. Collaborate with cross-functional teams to optimize strategies, enhance product launches, and achieve commercial obj...
Yesterday
Manager, Marketing Operations- Sports
$102K - $177K *
Transform the Sports business by driving commercial execution and optimizing sales support activities. Collaborate with cross-functional teams to enhance marketing operations and achieve strategic bus...
Yesterday
Manager, Marketing Operations- Sports
$102K - $177K *
Unlock the potential of our Sports business by driving commercial execution and sales support. Collaborate with cross-functional teams to enhance marketing operations and achieve strategic objectives...
Yesterday
Senior Director, Marketing Operations
$160K - $200K *
Lead the charge in optimizing top-of-funnel marketing operations, driving measurable pipeline growth through strategic planning, data governance, and team leadership. Collaborate with cross-functional...
Yesterday
Senior Director, Marketing Operations
$160K - $200K *
Accelerate progress at the intersection of strategy and operations, driving high-performance marketing systems and data governance. You'll partner closely with executive leadership to optimize revenue...
Reposted 4 weeks ago
Senior Product Manager, Marketplace
$163K - $215K *
Shape the future of healthcare shopping by leading product strategy for an innovative marketplace. Collaborate with cross-functional teams to enhance user experience and drive growth through AI and st...
Yesterday
$182K - $291K *
Drive revenue growth by executing sales strategies and enhancing Mastercard's SME product offerings across North America through collaboration with channel partners and leveraging data insights to add...
Reposted 1 month ago
$95K - $115K *
Partner with us to lead field marketing initiatives, driving local strategies that enhance brand visibility, generate leads, and support revenue growth across multiple locations while collaborating wi...
1 week ago
$95K - $115K *
Lead marketing strategy for municipal markets, driving demand through messaging, campaigns, and content. Collaborate cross-functionally, engage stakeholders, and ensure effective positioning to enhanc...
Reposted 1 week ago
$178K - $259K *
Champion strategic partnerships with financial institutions to drive Open Banking initiatives. Collaborate with internal teams to develop innovative solutions, manage sales cycles, and exceed revenue...
2 weeks ago
$178K - $259K *
Empower your career by driving innovative Open Banking partnerships with leading financial institutions. Cultivate relationships, manage sales cycles, and integrate solutions to accelerate revenue gro...
2 weeks ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.