Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$85K - $110K *

Transform educational outcomes by driving strategic sales growth in Humanities and Social Sciences. Build trusted partnerships, leverage data-driven insights, and deliver innovative learning solutions...

Boise, IDRemote

Today

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Engage with Humanities and Social Sciences programs to drive courseware adoption, enhance learner outcomes, and build strong customer partnerships. Leverage strategic sales techniques and data-driven...

Reposted today

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Help us drive strategic sales growth in Humanities and Social Sciences by building trusted relationships, delivering innovative learning solutions, and achieving sales targets through a blend of virtu...

Seattle, WARemote

Reposted today

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Shape the future of education by driving strategic sales growth in Humanities and Social Sciences. Collaborate with faculty and stakeholders to deliver innovative learning solutions that enhance stude...

Reposted today

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Empower the future of Humanities and Social Sciences education by driving strategic sales growth, building strong customer partnerships, and delivering innovative learning solutions that enhance stude...

Reposted yesterday

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Empower educational success by driving strategic sales growth in Humanities and Social Sciences. Build trusted partnerships, deliver innovative solutions, and leverage data-driven insights to enhance...

Reposted yesterday

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Transform higher education by leveraging data-driven sales strategies and building lasting relationships with Humanities and Social Sciences faculty. Drive course adoption and innovative solutions tha...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Drive strategic sales growth by fostering partnerships in Humanities and Social Sciences. Collaborate with faculty to deliver tailored solutions, advancing learner outcomes and institutional success t...

Austin, TXRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Engage with educational institutions to identify needs and deliver innovative sales solutions. Drive sales growth through a blend of in-house and field work, leveraging data and market intelligence to...

Orlando, FLRemote

2 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Transform the educational landscape by driving sales of innovative course solutions. Engage with institutions and stakeholders to identify needs, leveraging a blend of in-house and field strategies to...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$115K - $140K *

Transform the narrative at a dynamic company by crafting marketing strategies, defining market positioning, and creating compelling materials that resonate with diverse audiences, driving growth and e...

3 weeks ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$95K - $115K *

Join a team that's driving digital transformation by enhancing online revenue and customer engagement. Lead product strategy, optimize user experiences, and collaborate across teams to elevate our dig...

2 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$100K - $130K *

Unlock potential by leading marketing operations, optimizing tech stacks, and enhancing campaign performance through effective processes, analytics, and cross-functional collaboration...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$140K - $178K *

Empower marketing success by owning and optimizing the tech stack, improving processes, and providing actionable insights to drive campaign effectiveness and reporting accuracy across teams...

Toronto, ONRemote

4 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$140K - $178K *

Shape the future of marketing operations by optimizing tech stacks and processes. Lead cross-functional initiatives that align teams, enhance efficiency, and leverage AI tools for improved campaign pe...

Toronto, ONIn-Person

4 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$90K - $110K *

Engage in driving partner and merchant adoption for innovative payment solutions. You'll oversee product positioning, launches, and lifecycle marketing across global markets, collaborating closely wit...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$98K - $147K *

Shape the future of a beloved brand by driving growth strategies, managing P&L, and leading innovation. Collaborate with cross-functional teams to enhance market performance and deliver impactful cons...

Mississauga, ONIn-Person

Reposted today

  •   Less than 5 years exp.  •   Food & Beverages

$80K - $95K *

Drive impactful media planning and optimization in a dynamic environment. Leverage analytics to enhance campaigns for healthcare brands while collaborating with diverse teams to deliver measurable res...

Toronto, ONIn-Person

4 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Join a team that's redefining product marketing by crafting compelling offerings and go-to-market strategies. Collaborate with cross-functional teams to drive customer insights and enhance adoption, e...

2 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$100K - $120K *

Launch compelling product offerings by transforming insights into clear messaging. Collaborate with teams to drive go-to-market strategies, enhance customer engagement, and refine marketing approaches...

2 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$175K - $210K *

Transform the sales enablement landscape by leading strategic initiatives that empower teams, enhance training, and drive growth in a dynamic marketplace. Collaborate cross-functionally to ensure ever...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$125K - $160K *

Strategize and execute impactful regional marketing programs and events that enhance brand awareness and drive lead generation. Collaborate with sales teams, manage budgets, and measure ROI to fuel gr...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$109K - $147K *

Engage in strategic partner marketing to drive growth, influence stakeholder initiatives, and create impactful campaigns. You'll lead cross-functional efforts, mentor teams, and leverage AI technologi...

Vancouver, BCIn-Person

4 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$109K - $147K *

Advance strategic partner marketing initiatives to drive scalable growth. Collaborate with cross-functional teams, shape long-term strategies, and influence executive decision-making to enhance partne...

Calgary, ABIn-Person

4 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$109K - $147K *

Unlock potential by leading strategic partner marketing initiatives that enhance engagement and drive growth. Collaborate with cross-functional teams to develop scalable marketing strategies and eleva...

Toronto, ONIn-Person

4 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.