Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$140K - $190K *

Join a team that's crafting a scalable demand generation strategy, overseeing market launches, and developing a high-performing team to drive lead generation and revenue growth effectively while adapt...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$120K - $145K *

Join a team that's redefining content evaluation for generative media. You'll develop and implement quality standards, collaborate with cross-functional teams, and ensure model outputs meet high edito...

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$135K - $160K *

Transform the evaluation of generative media by designing quality rubrics, executing assessments, and collaborating with cross-functional teams to enhance model performance and ensure high standards i...

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$130K - $155K *

Join a team that's redefining content evaluation for generative media. You'll develop quality standards, execute human evaluations, and collaborate with cross-functional teams to enhance model perform...

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$130K - $155K *

Join a team that's redefining content evaluation for generative media. Leverage your expertise in video production and quality assessment to shape model behavior and enhance media experiences across p...

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$75K - $97K *

Join a team that's focused on enhancing digital customer experiences through strategic website management, SEO, and data analytics. Contribute to innovative digital marketing initiatives while collabo...

4 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$137K - $220K *

Lead your career by driving product management and customer engagement for cutting-edge Ethernet switch solutions. Collaborate with key partners to shape product strategy and support growth in AI, clo...

2 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$90K - $110K *

Elevate market growth by developing strategic marketing initiatives that align with customer needs and industry trends. Collaborate cross-functionally to create compelling narratives and drive adoptio...

Milton, ONIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$145K - $175K *

Join a team that's driving innovation in high-speed connectivity solutions. Lead a diverse team to enhance product marketing strategies, foster cross-functional collaboration, and propel business grow...

2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$104K - $193K *

Join a team that's shaping the future of semiconductor testing by leading product strategy and lifecycle management. Drive innovation and business results through deep customer engagement and cross-fu...

4 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Engineer innovative data products that empower global businesses. Lead cross-functional teams to define product strategy, manage lifecycles, and drive performance metrics, ensuring alignment with mark...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$80K - $95K *

Champion digital marketing strategies, driving demand and growth through AI tools and automation platforms. Engage with stakeholders to enhance brand presence in renewable energy and AEC sectors, ensu...

3 weeks ago

  •   Less than 5 years exp.  •   Staffing

$80K - $95K *

Drive impactful field marketing strategies to enhance demand generation and customer engagement in Canada. Lead event planning and account-based marketing initiatives while collaborating with sales te...

Montreal, QCIn-Person

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$103K - $128K *

Drive consumer insights to shape digital product strategy, enhancing user engagement and experience through data analysis and actionable recommendations. Collaborate with cross-functional teams to inf...

2 weeks ago

  •   Less than 5 years exp.  •   Media

$85K - $110K *

Drive strategic sales growth by partnering with Humanities and Social Sciences programs to enhance courseware adoption and deliver innovative learning solutions that improve student outcomes and insti...

Reposted today

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Champion strategic sales growth by driving courseware adoption and delivering innovative learning solutions in Humanities and Social Sciences. Build trusted relationships and leverage data-driven insi...

Salt Lake City, UTRemote

Today

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Transform educational outcomes by driving strategic sales growth in Humanities and Social Sciences. Build trusted partnerships, leverage data-driven insights, and deliver innovative learning solutions...

Boise, IDRemote

Today

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Engage with Humanities and Social Sciences programs to drive courseware adoption, enhance learner outcomes, and build strong customer partnerships. Leverage strategic sales techniques and data-driven...

Reposted today

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Help us drive strategic sales growth in Humanities and Social Sciences by building trusted relationships, delivering innovative learning solutions, and achieving sales targets through a blend of virtu...

Seattle, WARemote

Reposted today

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Shape the future of education by driving strategic sales growth in Humanities and Social Sciences. Collaborate with faculty and stakeholders to deliver innovative learning solutions that enhance stude...

Reposted today

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Empower the future of Humanities and Social Sciences education by driving strategic sales growth, building strong customer partnerships, and delivering innovative learning solutions that enhance stude...

Reposted yesterday

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Empower educational success by driving strategic sales growth in Humanities and Social Sciences. Build trusted partnerships, deliver innovative solutions, and leverage data-driven insights to enhance...

Reposted yesterday

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Transform higher education by leveraging data-driven sales strategies and building lasting relationships with Humanities and Social Sciences faculty. Drive course adoption and innovative solutions tha...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Drive strategic sales growth by fostering partnerships in Humanities and Social Sciences. Collaborate with faculty to deliver tailored solutions, advancing learner outcomes and institutional success t...

Austin, TXRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$85K - $110K *

Engage with educational institutions to identify needs and deliver innovative sales solutions. Drive sales growth through a blend of in-house and field work, leveraging data and market intelligence to...

Orlando, FLRemote

2 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.