Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$150K - $180K *

Champion the Brand P&L by leading strategic marketing initiatives, enhancing brand visibility, and achieving sales targets in the Home and Garden sector through omnichannel strategies and data-driven...

Reposted 4 days ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$150K - $180K *

Transform brand engagement by leading immersive experiential marketing strategies that connect diverse audiences through innovative physical and digital experiences, driving measurable results and sho...

Today

  •   8 - 10 years exp.  •   Enterprise Technology

$202K - $213K *

Lead a dynamic team of product marketers to shape the future of advertising strategies, ensuring seamless product launches and cohesive messaging that drives market leadership and enhances advertiser...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Consumer Technology

$203K - $214K *

Transform the Ads ecosystem by leading a team of product marketers to create cohesive go-to-market strategies, ensuring seamless product launches and a strong narrative that drives advertiser engageme...

CanadaRemote

1 week ago

  •   11 - 15 years exp.  •   Consumer Technology

$220K - $248K *

Engage as a senior product leader to drive the development of a Banking as a Service platform, enabling innovative financial solutions through analytical thinking and cross-functional collaboration, t...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$220K - $248K *

Partner with us to drive the evolution of our Banking as a Service platform, transforming the financial landscape. Use your analytical skills to craft innovative solutions that enhance client offering...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$220K - $248K *

Join a team that's revolutionizing the financial services landscape by building a next-gen Banking as a Service platform. You'll lead product development, influence cross-functional alignment, and dri...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$220K - $248K *

Lead the charge in developing innovative financial products through our Banking as a Service platform, utilizing first principles thinking to create a user-focused experience while collaborating acros...

RemoteRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Lead the charge in identifying and attracting top technical talent across diverse sectors. Manage the full recruitment cycle, develop innovative sourcing strategies, and enhance employer branding to s...

Montreal, QCIn-Person

2 days ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$125K - $155K *

Join us in leading innovative marketing strategies across international markets. This dynamic role requires strong project management skills, collaboration with global teams, and a focus on delivering...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Lead the development and optimization of croissant, laminated, and flatbread products, guiding technical processes and trials while mentoring team members to drive innovation and ensure successful pro...

Toronto, ONIn-Person

3 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$150K - $300K *

Optimize performance marketing strategies to drive brand awareness and acquisition growth. Lead initiatives across digital platforms, employing data-driven insights to establish KPIs and enhance campa...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$175K - $200K *

Elevate your marketing expertise by owning audience growth strategies, leveraging AI tools to create impactful campaigns, and driving product positioning. Collaborate with teams to innovate and execut...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$135K - $165K *

Transform the sales landscape by leading product marketing efforts that create impactful narratives and enable sellers to effectively communicate value, while managing cross-functional collaborations...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Media

$135K - $165K *

Shape the future of our sales strategies by crafting compelling narratives and scalable content systems that effectively communicate value and increase win rates. Collaborate cross-functionally to enh...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Media

$135K - $165K *

Partner with us to drive impactful commercial narratives and sales strategies. This role combines content expertise with collaboration across teams to enhance our market positioning and improve seller...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Media

$120K - $145K *

Join a team that's shaping innovative agentic applications to enhance operational effectiveness and partner capabilities, driving strategy and execution across acquisition channels...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Business Services

$117K - $216K *

Drive impactful product marketing by transforming technical content into compelling narratives that resonate with government leaders. Collaborate across teams to enhance adoption and create persuasive...

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $150K *

Join a team that's shaping innovative video and advertising experiences in sports entertainment. As a Senior Product Consultant, lead execution and strategy across high-impact products while collabora...

Reposted 4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Transform brand marketing by leading strategic initiatives, maximizing revenue, and enhancing patient care. Collaborate with cross-functional teams to execute innovative strategies and drive brand suc...

1 week ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$156K - $234K *

Transform global MSP marketing by leading strategy, driving partner engagement, and executing campaigns. Collaborate with regional teams to enhance pipeline and revenue while ensuring effective partne...

Connecticut, USRemote

Yesterday

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Transform enterprise pipeline generation through innovative, multi-channel strategies. Collaborate with sales teams to drive upsell and cross-sell initiatives while supporting federal campaigns. Own t...

CanadaRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $115K *

Champion in-store shopper marketing by leading execution across major retailers, transforming brand strategy into impactful retail experiences that enhance shopper engagement and drive sales. Collabor...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$114K - $131K *

Engage with Tier 1 clients as a Senior Sales Specialist, leading a team to drive revenue growth through strategic sales of data solutions. Collaborate across units to enhance client experiences and co...

5 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$103K - $120K *

Join a team that's driving product lifecycle management to enhance portfolio performance, optimize profitability, and ensure customer satisfaction through strategic leadership and cross-functional col...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.