Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$72K - $175K *

Join a team that's shaping the future of Commercial Property insurance by driving product strategy, enhancing coverage solutions, and collaborating with cross-functional teams to ensure competitive an...

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$72K - $175K *

Innovate product strategy and drive performance for a dynamic Commercial Property portfolio. Collaborate with cross-functional teams to enhance coverage solutions and ensure competitiveness in the mar...

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$72K - $175K *

Transform the future of commercial property insurance by leading product strategy, analyzing market trends, and enhancing coverage solutions. Collaborate with cross-functional teams to drive innovatio...

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$119K - $222K *

Pioneer innovative analytical solutions by managing the full product lifecycle, aligning customer needs with strategic objectives, and collaborating cross-functionally to drive impactful product devel...

1 week ago

  •   Less than 5 years exp.  •   Media

$119K - $222K *

Lead the charge in developing innovative analytical solutions, managing the full product lifecycle while aligning with customer needs and strategic objectives. Collaborate cross-functionally to drive...

1 week ago

  •   Less than 5 years exp.  •   Media

$119K - $222K *

Drive the development of innovative analytical solutions, managing the full product lifecycle while aligning with customer needs and strategic objectives. Collaborate cross-functionally to ensure succ...

1 week ago

  •   Less than 5 years exp.  •   Media

$106K - $160K *

Accelerate progress at the forefront of product marketing by owning the end-to-end go-to-market strategy for high-priority launches, ensuring impactful positioning and integrated campaigns across dive...

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$158K - $199K *

Empower innovation in ad formats by leading cross-functional teams to create engaging user experiences. Drive growth for new advertisers while managing strategic partnerships and executing impactful p...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

$165K - $174K *

Drive innovation in ad formats by managing cross-functional teams and partnerships. Shape user experiences that engage new advertisers and enhance revenue streams, while executing strategic initiative...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

$165K - $189K *

Join a team that's driving innovative marketing strategies to enhance brand performance and member acquisition. Collaborate cross-functionally to optimize campaigns, leverage data insights, and lead i...

2 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$151K - $173K *

Drive impactful marketing strategies and analytics to optimize brand performance, enhance member acquisition, and lead cross-functional initiatives that leverage consumer insights and innovative conte...

2 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$138K - $157K *

Lead the charge in driving brand initiatives through strategic marketing execution, analytics, and cross-functional collaboration to optimize performance and enhance member acquisition across diverse...

2 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Join a dynamic team to develop and execute innovative partner marketing strategies that drive engagement and revenue growth across North America. Leverage your expertise to create impactful programs t...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$107K - $178K *

Elevate the digital transformation in the Trauma portfolio by driving product strategy, customer engagement, and innovative solution launches that foster growth and solidify market presence...

3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$140K - $165K *

Lead the charge in advancing marketing capabilities by translating business strategies into impactful product outcomes. Drive innovation across multiple channels, enhancing customer engagement and del...

Somerville, MARemote

2 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$114K - $152K *

Optimize direct response strategies by crafting compelling copy that drives acquisition and retention. Collaborate with creative teams to produce impactful marketing materials that resonate across div...

Yesterday

  •   5 - 7 years exp.  •   Real Estate & Construction

$114K - $152K *

Transform direct response marketing by crafting compelling copy that drives acquisition and retention. Collaborate with creative teams to develop innovative strategies and optimize campaigns across mu...

Yesterday

  •   5 - 7 years exp.  •   Real Estate & Construction

$134K - $224K *

Join a team that's redefining product marketing in the automotive sector. Lead go-to-market strategies, drive customer insights, and leverage AI to enhance marketing effectiveness for a dynamic portfo...

Today

  •   8 - 10 years exp.  •   Transportation

$120K - $130K *

Manage enterprise-wide MarTech programs, aligning cross-functional teams to drive B2C marketing initiatives. Translate business priorities into actionable plans, ensuring effective collaboration and m...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Business Services

$150K - $175K *

Shape the future of healthcare by driving product marketing strategies, collaborating with cross-functional teams, and leading impactful sales enablement initiatives to enhance access to quality care...

New York, NYRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$150K - $258K *

Join a team that's redefining digital marketing strategies in healthcare. Lead a talented group to drive global initiatives, enhance customer engagement, and ensure compliance while fostering innovati...

4 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$80K - $95K *

Contribute to dynamic social media strategies that enhance brand visibility and engagement. Drive content creation and community interaction across platforms while analyzing performance to optimize ou...

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$80K - $95K *

Manage and optimize a dynamic social media marketing strategy. Enhance brand presence and engagement via LinkedIn, Meta, and YouTube. Integrate social initiatives with broader marketing efforts for im...

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$115K - $206K *

Shape the future of data-driven decision-making by leading product strategy and development for enterprise-scale data products that enhance store space planning and merchandising effectiveness...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$180K - $261K *

Transform your career by owning the product-to-field strategy for Enterprise Password Manager and Privileged Access. Collaborate with sales and product teams to drive growth through effective technica...

3 days ago

  •   5 - 7 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.