Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$95K - $115K *

Pioneer innovative digital strategies that enhance consumer engagement, optimize SEO/SEM initiatives, and drive marketing technology integration. Collaborate across teams to deliver impactful digital...

Reposted 2 days ago

  •   Less than 5 years exp.  •   Hospitals & Medical Centers

$143K - $286K *

Join a team that's redefining product management by driving strategy and innovation across multiple platforms. Lead cross-functional collaboration, influence stakeholders, and mentor peers while shapi...

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$110K - $220K *

Transform product strategy by leading cross-functional teams to drive innovation, optimize customer experiences, and influence enterprise decisions. Shape the product lifecycle from ideation to launch...

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Optimize and innovate paid media strategies across digital and offline channels, enhancing the measurement infrastructure to drive efficient growth while targeting the mass affluent audience effective...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$85K - $100K *

Empower your career by driving digital marketing communications that generate demand and leads. Collaborate with cross-functional teams to enhance brand awareness and support business growth through i...

1 week ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$80K - $95K *

Lead integrated marketing programs, managing complex initiatives across campaigns, events, and partnerships. Collaborate with cross-functional teams to drive results, establish operational rhythms, an...

2 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$144K - $204K *

Drive product success by leveraging customer insights and market strategies to enhance our Risk & Performance offerings. Collaborate cross-functionally to position solutions effectively and lead impac...

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$144K - $204K *

Drive your career with a strategic role in product marketing, focusing on risk and performance solutions. Collaborate cross-functionally to shape go-to-market strategies, enhance customer insights, an...

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$139K - $174K *

Join a team that's driving market growth through strategic field marketing initiatives. Collaborate cross-functionally to translate national strategies into impactful local programs, enhance brand vis...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Food & Beverages

$110K - $130K *

Join a team that's defining and implementing innovative marketing strategies for the Smart Buildings - Electrical Distribution NEMA business line, driving growth and customer satisfaction across Latin...

3 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Elevate the marketing strategy for the Smart Buildings Electrical Distribution NEMA business line in Latin America. Lead and coach the marketing team while driving profitable growth and ensuring align...

RemoteRemote

3 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$90K - $180K *

Champion a dynamic product vision and strategy, leading cross-functional teams to drive impactful outcomes through data-driven insights and innovative solutions, while mentoring peers and managing the...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$90K - $180K *

Drive impactful product strategies and lead cross-functional teams to optimize complex product lifecycles. Utilize data-driven insights and emerging technologies to enhance customer experiences and fo...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$171K - $257K *

Innovate the nonprofit marketplace strategy by defining customer profiles, shaping product positioning, and driving alignment across teams. Lead product validation and go-to-market initiatives to enha...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$185K - $250K *

Lead the charge in shaping innovative sponsorship products, collaborating across teams to enhance advertiser and publisher experiences while driving growth in a scalable marketplace. Your hands-on app...

New York, NYRemote

2 weeks ago

  •   8 - 10 years exp.  •   Media

$185K - $250K *

Champion innovative sponsorship solutions by leading product development, collaborating across teams, and enhancing advertiser and publisher experiences to drive growth and engagement in a scalable ma...

2 weeks ago

  •   8 - 10 years exp.  •   Media

$72K - $175K *

Join a team that's shaping the future of Commercial Property insurance by driving product strategy, enhancing coverage solutions, and collaborating with cross-functional teams to ensure competitive an...

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$72K - $175K *

Innovate product strategy and drive performance for a dynamic Commercial Property portfolio. Collaborate with cross-functional teams to enhance coverage solutions and ensure competitiveness in the mar...

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$72K - $175K *

Transform the future of commercial property insurance by leading product strategy, analyzing market trends, and enhancing coverage solutions. Collaborate with cross-functional teams to drive innovatio...

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$119K - $222K *

Pioneer innovative analytical solutions by managing the full product lifecycle, aligning customer needs with strategic objectives, and collaborating cross-functionally to drive impactful product devel...

1 week ago

  •   Less than 5 years exp.  •   Media

$119K - $222K *

Lead the charge in developing innovative analytical solutions, managing the full product lifecycle while aligning with customer needs and strategic objectives. Collaborate cross-functionally to drive...

1 week ago

  •   Less than 5 years exp.  •   Media

$119K - $222K *

Drive the development of innovative analytical solutions, managing the full product lifecycle while aligning with customer needs and strategic objectives. Collaborate cross-functionally to ensure succ...

1 week ago

  •   Less than 5 years exp.  •   Media

$106K - $160K *

Accelerate progress at the forefront of product marketing by owning the end-to-end go-to-market strategy for high-priority launches, ensuring impactful positioning and integrated campaigns across dive...

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$158K - $199K *

Empower innovation in ad formats by leading cross-functional teams to create engaging user experiences. Drive growth for new advertisers while managing strategic partnerships and executing impactful p...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

$165K - $174K *

Drive innovation in ad formats by managing cross-functional teams and partnerships. Shape user experiences that engage new advertisers and enhance revenue streams, while executing strategic initiative...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.