Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$123K - $202K *

Lead the product strategy and lifecycle for self-service offerings, driving development and enhancing customer experience through data-driven decisions and cross-functional collaboration to deliver hi...

3 days ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$120K - $145K *

Lead strategic product initiatives in advanced surgical technologies, driving development and commercialization efforts. Collaborate with cross-functional teams to enhance orthopedic outcomes and proc...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$95K - $115K *

Lead the charge in driving demand and pipeline growth for innovative SaaS solutions in the laundry sector. Collaborate with cross-functional teams to enhance customer experience and optimize marketing...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Drive demand and pipeline growth for SaaS solutions in the laundry sector. Lead marketing campaigns, enhance customer experience, and optimize strategies to boost revenue and retention while collabora...

Salt Lake City, UTRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$170K - $195K *

Transform digital marketing operations by managing full-funnel campaigns across major platforms. Ensure optimal performance through data-driven strategies and collaboration with AI tools. Play a key r...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $155K *

Transform customer experiences as a Digital Product Manager, driving strategic initiatives for a seamless My Account platform. Collaborate cross-functionally to enhance user engagement and deliver mea...

3 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$110K - $155K *

Shape the future of customer interactions by driving the My Account platform's strategic initiatives. Collaborate across teams to enhance user experience, streamline processes, and deliver measurable...

3 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$110K - $165K *

Lead integrated paid media strategy and optimization for priority sub-brands, translating business goals into impactful plans. Collaborate with cross-functional teams to enhance performance and drive...

Yesterday

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$125K - $187K *

Shape the future of advanced packaging by leading market strategies, collaborating with global teams, and driving innovation in High Performance Packaging solutions to meet customer needs and achieve...

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$187K - $260K *

Lead the charge in shaping our marketing technology ecosystem, driving product strategy and team development while enhancing workflows and cross-channel capabilities for data-driven marketing success...

United StatesRemote

Yesterday

  •   8 - 10 years exp.  •   Finance & Insurance

$130K - $193K *

Shape the future of marketing by leading complex ABM initiatives that drive growth, resolve challenges, and implement global improvements. Collaborate with leadership to align strategies and enhance e...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$130K - $193K *

Shape innovative marketing strategies by leading complex projects that drive growth and enhance global processes. Collaborate with leadership to align initiatives with business goals and deliver impac...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$116K - $225K *

Drive market success by developing strategies and messaging for client solutions, collaborating across teams to enhance positioning, and leading go-to-market initiatives that align with customer needs...

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$250K - $370K *

Champion global product marketing strategies and lead a high-performing team to elevate brand presence and drive growth in the gaming industry. Collaborate with cross-functional leaders to deliver inn...

4 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$156K - $190K *

Join a dynamic team to drive product marketing efforts, translating complex tech into impactful narratives and strategies while engaging with cross-functional stakeholders to enhance market presence a...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Information Technology

$156K - $190K *

Grow your career with a hands-on product marketing role, where you'll lead initiatives to enhance product messaging, develop compelling narratives, and collaborate across teams to drive market success...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Unlock potential by leading a dynamic product marketing team to drive growth, develop strategies, and enhance customer relationships in the Telecom/DataCom market, ensuring alignment with business obj...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$117K - $195K *

Lead the digital commerce strategy, enhancing customer journeys and driving growth. Collaborate across teams to optimize online experiences, remove friction, and establish a cohesive omnichannel appro...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$103K - $195K *

Drive PEMCO's digital commerce strategy, enhancing customer journeys and optimizing sales across channels. Lead cross-functional teams to improve online experiences, boost acquisition, and ensure alig...

Seattle, WARemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$110K - $130K *

Lead the charge in building a pioneering technical marketing function for the manufacturing sector. Own event strategy, community presence, and establish trust with industry stakeholders to drive acti...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Transform technology solutions to enhance marketing strategies. Collaborate with stakeholders to troubleshoot, evaluate technologies, and develop effective platform capabilities supporting business go...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$88K - $105K *

Join a team that's transforming marketing through technology by designing and deploying innovative platforms, enhancing operations, and solving complex challenges to better meet business needs and imp...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Innovate your career by connecting technology with marketing needs. Design and implement platforms, troubleshoot issues, and mentor junior staff while enhancing system performance and capabilities in...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $135K *

Unlock potential by transforming client queries into robust analytical solutions, leading comprehensive market analysis, and constructing actionable business models with a collaborative approach. Infl...

1 month ago

  •   Less than 5 years exp.  •   Business Services

$190K - $238K *

Lead the transformation of patient experiences in mental health care by shaping marketing strategies that drive acquisition, activation, and retention. Collaborate across teams to enhance messaging an...

RemoteRemote

Yesterday

  •   8 - 10 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.