Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$80K - $155K *

Unlock potential by driving product marketing strategies for advertising solutions, collaborating with cross-functional teams to enhance product positioning, launch, and adoption, while supporting int...

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$104K - $202K *

Shape the future of product marketing by driving go-to-market strategies, enhancing internal tools, and collaborating with cross-functional teams to elevate advertising products and platform capabilit...

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$147K - $173K *

Champion personalized customer experiences by leading product capabilities in Salesforce Marketing Cloud. Collaborate with cross-functional teams to enhance engagement strategies and drive data-driven...

Yesterday

  •   Less than 5 years exp.  •   Finance & Insurance

$190K - $238K *

Empower providers by crafting compelling product narratives and strategies that enhance adoption and engagement. Collaborate with cross-functional teams to translate insights into impactful marketing...

RemoteRemote

Yesterday

  •   8 - 10 years exp.  •   Healthcare

$190K - $238K *

Join us to shape the future of provider marketing by leveraging insights to drive product adoption and engagement. Collaborate cross-functionally to create compelling narratives that position our offe...

Yesterday

  •   8 - 10 years exp.  •   Healthcare

$95K - $115K *

Drive customer acquisition and revenue growth by optimizing paid social marketing programs. Collaborate with cross-functional teams to leverage data and emerging technologies, enhancing campaign perfo...

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$128K - $153K *

Join us to drive product vision and strategy for adtech integrations, collaborating with cross-functional teams to enhance brand advertiser experiences and achieve key objectives through innovative so...

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$120K - $145K *

Innovate at the intersection of engineering and marketing, crafting compelling content for APIs that drives developer engagement and adoption, while leading the launch of new capabilities to enhance c...

Reposted 4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$130K - $160K *

Join a dynamic team to drive Ramp's vertical GTM strategy, focusing on Construction, Nonprofits, and Public Sector. Influence product development, market positioning, and sales strategies to enhance g...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$145K - $175K *

Unlock potential by leading vertical strategies that drive growth in finance operations. Own the go-to-market model, influence product development, and become the market expert to ensure Ramp excels i...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$154K - $208K *

Join a team that's building the technical marketing foundation for AI infrastructure. Drive customer engagement through compelling narratives, competitive insights, and innovative marketing assets tha...

Reposted today

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$100K - $120K *

Lead the charge in enhancing retail technology solutions that improve store operations and customer experiences. Collaborate with cross-functional teams to define product strategy, manage roadmaps, an...

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$75K - $92K *

Accelerate growth by driving innovative B2B multi-channel marketing campaigns, managing execution, optimizing tech stacks, and collaborating cross-functionally to build a robust pipeline of qualified...

Toronto, ONIn-Person

4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Elevate customer engagement through strategic lifecycle marketing and targeted channels. Lead initiatives in email, push notifications, and SMS while collaborating cross-functionally to enhance custom...

3 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

$100K - $120K *

Join a dynamic team to lead impactful marketing initiatives, from event coordination to product launches. Utilize your expertise to connect strategy with measurable outcomes, enhancing brand presence...

3 weeks ago

  •   Less than 5 years exp.  •   Legal & Accounting

$145K *

Pioneer innovative marketing strategies for B2B energy solutions, driving product launches and user engagement. Collaborate with cross-functional teams to enhance market positioning and leverage AI to...

3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$181K - $272K *

Drive the future of Snapdragon technology by leading product management initiatives across diverse markets, ensuring optimal performance and innovation in chipsets for mobile, automotive, and IoT appl...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$144K - $189K *

Drive impactful co-marketing initiatives with channel partners across the Americas, enhancing partner-sourced pipeline while ensuring alignment with sales strategies and clear ROI standards. Collabora...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $125K *

Develop and execute comprehensive email marketing and automation strategies, leveraging Salesforce Marketing Cloud to engage clients and brokers. Create compelling content while optimizing CRM process...

3 days ago

  •   5 - 7 years exp.  •   Business Services

$116K - $149K *

Reimagine product marketing for partnerships by crafting compelling narratives and executing go-to-market strategies. Collaborate cross-functionally to enhance customer experiences and drive successfu...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$72K - $119K *

Execute impactful marketing programs to drive demand and revenue growth. Collaborate with Sales and Marketing teams to create localized campaigns, analyze performance metrics, and enhance engagement s...

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$117K - $147K *

Grow customer value propositions by transforming insights into compelling offers. Collaborate across teams to enhance acquisition, retention, and loyalty, ensuring measurable differentiation and profi...

2 weeks ago

  •   8 - 10 years exp.  •   Energy & Utilities

$130K - $143K *

Lead the charge in developing and executing innovative marketing strategies for a digital platform, driving partner engagement and business growth through compelling storytelling and strategic positio...

Georgia, USRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$88K - $105K *

Transform our marketing strategy by driving demand generation and content marketing initiatives. Collaborate with leadership to optimize campaigns and produce high-impact content that elevates brand a...

Reposted 2 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$90K - $110K *

Accelerate growth by transforming complex technology into impactful market stories. Drive product positioning, content creation, and go-to-market strategies while collaborating with Product Management...

Toronto, ONIn-Person

Reposted 4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.