Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
Locations
caret down
More
1
caret down

$150K - $200K *

Pioneer the go-to-market strategy for a cutting-edge database. Develop technical content, engage with the developer community, and empower sales teams through insights and enablement for impactful pro...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$116K - $186K *

Optimize market strategies by managing comprehensive research initiatives. Leverage your expertise in data analysis and communication to drive business growth and inform critical decisions across the...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Legal & Accounting

$110K - $130K *

Drive the go-to-market strategy for Playout and Infrastructure products, ensuring compelling messaging and positioning. Collaborate across teams to enhance visibility and align market insights with pr...

1 week ago

  •   5 - 7 years exp.  •   Media

$100K - $130K *

Join a team that's redefining product marketing by shaping compelling narratives, driving go-to-market strategies, and ensuring successful launches for Men's apparel. Collaborate across functions to e...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$84K - $135K *

Engage in dynamic B2B marketing operations, driving growth through strategic collaboration, event management, and performance analysis to enhance sales opportunities across diverse teams...

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$240K - $270K *

Grow your career with a high-impact role defining product marketing strategy. Shape market positioning, craft compelling narratives, and drive go-to-market execution while leading a talented team in a...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$141K - $205K *

Optimize product marketing strategies by leading cross-functional teams to drive successful global go-to-market initiatives, leveraging user insights and market analysis to enhance product positioning...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Shape our narrative by leading strategic product marketing initiatives in capital markets, digital assets, compliance tech, and agentic AI—delivering impactful sales collateral and training materials...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $150K *

Join a dynamic team as you lead product marketing efforts, driving strategy and execution to expand our product portfolio. Collaborate cross-functionally to ensure alignment on growth initiatives and...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$208K - $260K *

Unlock potential by leading product marketing for the legal sector, driving strategy, messaging, and campaigns. Own the full lifecycle from understanding buyer needs to ensuring adoption and revenue g...

2 weeks ago

  •   8 - 10 years exp.  •   Legal & Accounting

$130K - $180K *

Join a dynamic team as you empower MBS sales, drive pipeline development, and engage clients through strategic collaboration and effective outreach while paving your path to a Sales Manager role...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$130K - $180K *

Drive success as a key member of the MBS Sales team, collaborating to identify opportunities, engage clients, and manage sales processes across the Americas, with clear pathways for growth into sales...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$92K - $138K *

Join a dynamic team to innovate social-first content strategies, engage communities, and leverage emerging trends across platforms. Collaborate with cross-functional teams to transform insights into i...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$190K - $238K *

Champion provider growth by shaping strategies that enhance engagement and acquisition. Collaborate cross-functionally to create compelling messaging and drive impactful go-to-market initiatives, ensu...

RemoteRemote

Yesterday

  •   8 - 10 years exp.  •   Healthcare

$125K - $165K *

Strategize and lead product marketing initiatives across a suite of offerings, aligning teams toward a cohesive go-to-market strategy. Cultivate a high-performance team while shaping customer-centric...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$180K - $210K *

Drive the go-to-market success for Customer Success and Staircase products. Own strategy, positioning, and launches in a fast-paced, cross-functional environment, enabling Sales and Success teams to a...

California, USRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$150K - $180K *

Grow Product Marketing into a strategic capability, driving go-to-market strategies and product launches. Collaborate across teams to assess needs, create impactful processes, and mentor talent, ensur...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Strategize and drive go-to-market initiatives, becoming the expert on buyer motivations and behaviors. Collaborate across teams to shape campaigns, sales strategies, and product priorities, ensuring a...

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$121K - $160K *

Drive partner success by developing impactful product marketing strategies. Collaborate across teams to create compelling messaging, enablement materials, and go-to-market plans that enhance partner e...

2 days ago

  •   5 - 7 years exp.  •   Information Technology

$164K - $214K *

Drive product strategy and execution for a leading medical device team, guiding market assessments and product development initiatives. Build a high-performing team to deliver differentiated products...

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$110K - $130K *

Champion the development and execution of marketing strategies to drive customer engagement and revenue growth, collaborating across teams to deliver impactful campaigns and insights that align with s...

Toronto, ONIn-Person

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$110K - $130K *

Collaborate with cross-functional teams to drive product marketing initiatives, focusing on new verticals. You'll lead go-to-market strategies, crafting compelling messaging and resources to enhance c...

3 weeks ago

  •   Less than 5 years exp.  •   Hospitality & Recreation

$78K - $135K *

Drive impactful product marketing strategies to enhance consumer engagement and adoption. Collaborate with cross-functional teams to optimize the Refer-a-Friend program, ensuring effective messaging a...

2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$110K - $130K *

Lead the charge in promoting innovative power solutions within the Datacom market. Collaborate with cross-functional teams to drive product strategies, identify market trends, and secure new design wi...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Champion innovative product marketing strategies to drive growth in the Datacom market. Collaborate with cross-functional teams to promote power solutions, identify market trends, and secure new desig...

2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.