Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$90K - $150K *

Join a dynamic team to create impactful rack-level demonstrations for AI/ML applications, showcasing innovative interconnect solutions. Collaborate with industry leaders to drive adoption and validate...

5 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$123K - $170K *

Drive market strategy and product innovation in the automotive semiconductor sector. Collaborate with customers and stakeholders to create impactful marketing assets and foster long-term partnerships...

3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$132K - $182K *

Join a dynamic team to drive product strategy and market success through customer insights, competitive analysis, and cross-functional collaboration, ensuring alignment between market needs and produc...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$170K - $200K *

Empower our growth by leading product positioning and go-to-market strategies. You'll drive adoption and influence messaging across teams, ensuring our narrative resonates in a competitive landscape w...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$95K - $115K *

Shape the future of product marketing by crafting compelling narratives and go-to-market strategies that resonate in regulated industries, while driving collaboration and enabling sales teams to succe...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Optimize strategic marketing initiatives by leading PR outreach, executing digital campaigns, and fostering influencer relationships to enhance brand visibility and engagement across consumer product...

4 days ago

  •   Less than 5 years exp.  •   Consumer Technology

$140K - $160K *

Lead the charge in developing and executing product marketing strategies to drive adoption of innovative features. Collaborate across teams to enhance sales enablement and foster community engagement...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$140K - $160K *

Join a dynamic team to develop and execute innovative product marketing strategies, enhancing product adoption and community engagement, while collaborating closely with cross-functional stakeholders...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $145K *

Oversee go-to-market execution for diverse product suite, driving initiatives and sales enablement. Transition to 0-1 product ownership, guiding products from definition through launch, with a clear p...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $145K *

Lead and shape the Enterprise narrative, empowering sales and marketing teams with strategic insights and compelling content. Engage complex stakeholders to drive growth and alignment across all custo...

United StatesRemote

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$157K - $303K *

Lead the charge in developing and executing go-to-market strategies for key products, driving awareness and adoption through compelling messaging, customer insights, and cross-functional collaboration...

1 week ago

  •   11 - 15 years exp.  •   Information Technology

$110K - $130K *

Champion our product positioning and adoption efforts across diverse technical markets. Collaborate cross-functionally to translate complex solutions into compelling narratives that drive customer eng...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$110K - $130K *

Reimagine product marketing strategies by driving adoption and positioning of complex solutions across aerospace, defense, and industrial sectors. Collaborate cross-functionally to translate technical...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$110K - $130K *

Unlock potential by driving solution positioning and adoption in complex technical markets. This role collaborates cross-functionally to craft compelling narratives and execute growth strategies, shap...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$110K - $130K *

Drive your career with impactful product marketing in advanced tech sectors, transforming technical solutions into compelling customer narratives. Collaborate across teams to enhance user engagement a...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$120K - $144K *

Drive impactful product marketing strategies focusing on identity solutions, combining technical expertise with storytelling to empower sales and customer engagement. Collaborate across teams to enhan...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$171K - $247K *

Contribute to shaping executive engagement strategies by leading high-impact marketing initiatives, fostering C-suite relationships, and executing bespoke programs that elevate brand presence and driv...

2 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$180K - $230K *

Drive market dominance by owning the GTM strategy for innovative AppSec products, collaborating closely with technical teams and sales to ensure successful launches and impactful messaging that resona...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $135K *

Strategize and implement dynamic marketing strategies to drive product line growth, enhance market presence, and lead cross-functional initiatives that optimize revenue and capture opportunities acros...

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$92K - $138K *

Join a team that champions dynamic live experiences, responsible for building and executing hands-on technical showcases at major events, collaborating with cross-functional teams to ensure effective...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Drive brand visibility by leading PR/media outreach, optimizing marketing content, and executing digital campaigns. Collaborate with partners to enhance consumer engagement and elevate brand reputatio...

Yesterday

  •   Less than 5 years exp.  •   Consumer Technology

$150K - $180K *

Champion the strategic marketing of a cutting-edge platform, driving product positioning, messaging, and go-to-market strategies. Collaborate across teams to enhance customer engagement and establish...

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Transform customer engagement by creating impactful marketing strategies for cutting-edge AI legal solutions, ensuring seamless collaboration across teams and delivering rapid, high-quality content an...

United StatesRemote

1 month ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Optimize sales enablement by translating technical product knowledge into impactful messaging. Collaborate with sales teams to build effective tools and resources that drive revenue and enhance buyer...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$143K - $216K *

Join a dynamic team to drive product marketing strategies, enabling sales success through compelling materials and training. Collaborate cross-functionally to enhance product positioning and empower s...

California, MDRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.