Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$100K - $165K *

Lead the product development strategy, managing vendor relationships and driving innovation from concept to commercialization while ensuring quality and timely delivery across multiple product categor...

Yesterday

  •   8 - 10 years exp.  •   Business Services

$125K - $150K *

Drive strategic growth in DTC sales across OMNI channels, enhancing customer experience and maximizing revenue through effective category management and promotional strategies. Collaborate with cross...

Mississauga, ONIn-Person

Today

  •   11 - 15 years exp.  •   Consumer Technology

$150K - $180K *

Lead strategic promotional governance and analytics to optimize multi-million-dollar investments across carrier accounts, ensuring alignment with marketing KPIs and driving incremental sell-out volume...

1 week ago

  •   11 - 15 years exp.  •   Consumer Technology

$110K - $140K *

Empower your career by driving sales in the Payment Solutions sector. You'll manage key clientele, strategize growth opportunities, and collaborate cross-functionally to elevate services and expand ma...

Reposted 2 days ago

  •   Less than 5 years exp.  •   Information Technology

$100K - $165K *

Drive product innovation and development by leading cross-functional teams, managing vendor relationships, and ensuring timely delivery of high-quality products from concept to market...

Yesterday

  •   8 - 10 years exp.  •   Business Services

$100K - $120K *

Join us to shape innovative marketing strategies across multiple countries, collaborating with diverse teams to enhance brand positioning and client engagement while managing agencies and driving cont...

Montreal, QCIn-Person

3 weeks ago

  •   8 - 10 years exp.  •   Transportation

$140K - $150K *

Analyze and optimize customer journeys from signup to paid conversion, leveraging data insights to drive growth strategies. Collaborate across teams to enhance product decisions and influence market p...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$166K - $267K *

Elevate digital commerce success by driving strategic growth, enhancing brand visibility, and optimizing performance across multiple channels through innovative leadership and collaboration with cross...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$101K - $127K *

Champion audience growth by leading integrated marketing initiatives that enhance brand visibility and drive digital subscriptions. Collaborate across teams to execute campaigns that resonate with div...

Toronto, ONIn-Person

6 days ago

  •   5 - 7 years exp.  •   Media

$180K - $200K *

Lead the charge in driving innovation and operational excellence across cross-functional teams, optimizing project execution and financial management to ensure timely delivery of strategic initiatives...

Yesterday

  •   8 - 10 years exp.  •   Food & Beverages

$197K - $313K *

Create a strategic vision for measuring and improving customer implementation health. Lead cross-functional teams to deliver actionable insights and drive customer success, ensuring alignment across p...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$197K - $313K *

Champion the strategic vision for measuring and improving customer implementation health. Collaborate across teams to drive data-informed decisions and enhance customer success, ensuring scalable solu...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$197K - $313K *

Strategize the future of customer implementation health by leading product vision, leveraging data science, and driving cross-functional collaboration to enhance customer success and retention across...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$197K - $313K *

Join a team that's redefining customer success by owning the strategic vision for measuring and improving implementation health. Drive cross-functional collaboration to enhance customer experiences an...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$197K - $313K *

Lead the charge in defining and executing the strategic vision for measuring and improving customer implementation health, driving proactive engagement and growth across diverse customer segments at s...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$197K - $313K *

Lead the charge in defining and executing the strategic vision for measuring and improving customer implementation health, driving proactive engagement and growth across diverse customer segments at s...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$113K - $130K *

Drive integrated communications strategies for a leading tech client, overseeing media relations, storytelling, and account operations while mentoring a high-performing team and fostering agency growt...

1 week ago

  •   5 - 7 years exp.  •   Business Services

$213K - $289K *

Join a team that's redefining financial management for mid-market businesses. In this strategic role, you'll lead product marketing for the Construction vertical, driving growth through market insight...

2 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

$136K - $160K *

Unlock potential by driving strategic partnerships with enterprise clients, leveraging your expertise in AdTech and consultative sales to navigate complex sales cycles and deliver impactful solutions...

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$136K - $160K *

Engage with strategic enterprise accounts to drive growth and foster partnerships. Leverage expertise in AdTech and consultative sales to navigate complex cycles, aligning solutions with client object...

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$116K - $160K *

Champion the Procore platform, driving operational excellence across hundreds of grocery stores. Collaborate with cross-functional teams to enhance user experience, streamline processes, and ensure ef...

Yesterday

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$143K - $216K *

Join a dynamic team to drive product marketing strategies, enabling sales success through compelling materials and training. Collaborate cross-functionally to enhance product positioning and empower s...

California, MDRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $130K *

Lead the go-to-market strategy for software and cloud solutions, translating complex offerings into compelling narratives that drive customer engagement and revenue growth. Collaborate with cross-func...

2 days ago

  •   Less than 5 years exp.  •   Technical Services

$100K - $130K *

Manage the go-to-market strategy for software and cloud solutions, translating complex offerings into compelling narratives. Collaborate with cross-functional teams to drive customer engagement, pipel...

2 days ago

  •   Less than 5 years exp.  •   Technical Services

$175K - $210K *

Manage strategic technology initiatives, driving complex programs from planning to implementation. Collaborate with stakeholders to ensure consistent delivery across teams, while leading a team of Pro...

1 week ago

  •   11 - 15 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.