Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$125K - $188K *

Champion innovation by leading international portfolio management for Spine Hardware & Biologics. Collaborate across functions to drive lifecycle planning, gather surgeon insights, and ensure successf...

3 days ago

  •   Less than 5 years exp.  •   Healthcare

$150K - $180K *

Transform strategic initiatives into actionable plans by coordinating across Business Management, GTM, and Operations. Drive measurable outcomes through effective governance and execution, ensuring al...

3 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$152K - $190K *

Join a dynamic team as you drive the end-to-end lifecycle of digital health products, blending technical expertise with strategic vision to align cross-functional teams and ensure successful commercia...

Reposted 3 days ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Empower communities by driving sales growth and occupancy through strategic marketing and leadership. Collaborate with teams to exceed revenue goals while fostering a mission-driven culture in a dynam...

3 days ago

  •   Less than 5 years exp.  •   Healthcare

$194K - $310K *

Drive integrated marketing strategies across B2B segments, leading a distributed team to deliver impactful commercialization programs. Collaborate with stakeholders to align marketing efforts with bus...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$130K - $155K *

Drive integrated marketing initiatives that elevate brand relevance and engage diverse user segments. Collaborate across teams to execute full-funnel campaigns, leveraging insights to optimize perform...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$130K - $155K *

Shape integrated marketing strategies that elevate brand relevance and engage diverse audiences. Collaborate across teams to execute dynamic campaigns, leveraging consumer insights to drive growth and...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$130K - $155K *

Transform brand engagement by executing integrated marketing strategies that resonate across diverse audiences. Collaborate with cross-functional teams to drive impactful campaigns and optimize perfor...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Unlock potential by driving integrated marketing strategies that elevate brand relevance across diverse audiences. Collaborate with cross-functional teams to execute impactful campaigns and optimize p...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$170K - $190K *

Pioneer innovative growth strategies for a senior executive community. Leverage data-driven insights to build scalable channels, enhance engagement, and transform advocacy into a powerful acquisition...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$170K - $190K *

Drive the growth of our executive community by building innovative channels and systems. Collaborate with leadership to leverage proprietary data, enhance engagement, and create impactful content that...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Elevate the digital marketing landscape by leading website strategy and conversion optimization. Drive high-quality web experiences that enhance buyer engagement and influence decision-making across m...

Yesterday

  •   5 - 7 years exp.  •   Technical Services

$110K - $130K *

Lead the charge in shaping go-to-market strategies for Playout and Infrastructure products, driving visibility and engagement through compelling messaging and strategic partnerships across teams to me...

Toronto, ONRemote

3 days ago

  •   5 - 7 years exp.  •   Media

$110K - $130K *

Join a team that's redefining product marketing for broadcast technology. Drive go-to-market strategies, craft compelling messaging, and collaborate across teams to elevate our Playout and Infrastruct...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$190K - $280K *

Unlock opportunities by leading strategic initiatives that enhance marketplace performance. Collaborate with senior leaders to drive measurable results through data analysis, cross-functional leadersh...

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Join a team that's shaping the future of marketing integration through strategic analysis and execution. Collaborate cross-functionally to drive successful M&A initiatives and develop go-to-market str...

4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the charge in developing and executing integrated marketing strategies that drive revenue growth and enhance customer engagement. Collaborate with cross-functional teams to optimize digital marke...

3 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$95K - $115K *

Lead the go-to-market strategy for Playout and Infrastructure products, driving visibility and engagement through compelling messaging and strategic partnerships. Collaborate across teams to align pro...

Toronto, ONIn-Person

Yesterday

  •   5 - 7 years exp.  •   Media

$120K - $145K *

Accelerate progress at a dynamic marketplace by owning the Driver App, enhancing user experience, and driving engagement. Collaborate cross-functionally to optimize workflows and improve marketplace h...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$110K - $130K *

Innovate your career by joining a dynamic team focused on M&A strategy and integration. Collaborate cross-functionally to evaluate opportunities, develop go-to-market strategies, and drive successful...

4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Engineer innovative data products that empower global businesses. Lead cross-functional teams to define product strategy, manage lifecycles, and drive performance metrics, ensuring alignment with mark...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$90K - $110K *

Drive the future of product management by leading cross-functional teams, defining roadmaps, and maximizing product value through strategic planning and execution. Collaborate closely with stakeholder...

Montreal, QCIn-Person

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$201K - $277K *

Architect innovative AI infrastructure solutions, collaborating with top organizations to translate complex requirements into scalable designs. Engage deeply with technical details while guiding produ...

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$140K - $180K *

Transform product management by owning the roadmap, prioritizing customer needs, and leveraging data to drive impactful AI-powered solutions. Collaborate closely with design and engineering to deliver...

Ontario, CARemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$97K - $162K *

Empower digital marketing excellence by crafting and executing strategies that enhance customer engagement, drive brand awareness, and optimize performance across various channels, all while collabora...

Reposted 3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.