Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$150K - $190K *

Elevate our field marketing strategy by leading regional initiatives that drive demand for our software. Collaborate with sales teams to create impactful events and programs, while building and managi...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Oversee all aspects of product launches, from message development to strategic execution, ensuring market readiness and customer engagement while fostering collaboration across marketing and product t...

RemoteRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$120K - $145K *

Champion the development of impactful sales plays and commercial messaging, driving adoption and field readiness. Collaborate closely with teams to enhance competitive positioning and optimize pricing...

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Transform marketing strategies by developing cohesive plans that elevate customer engagement and drive sales within the Fashion and RTW sectors. Collaborate across departments to influence decisions a...

1 month ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$120K - $145K *

Drive growth and product marketing in a hybrid role, owning the entire activation funnel and shaping product messaging. Collaborate with engineering and design to enhance user experience and lead impa...

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$110K - $135K *

Elevate marketing operations by driving strategic insights and optimizing workflows. Collaborate with leadership to translate data into actionable plans, ensuring marketing investments fuel pipeline g...

Today

  •   5 - 7 years exp.  •   Information Technology

$95K - $115K *

Lead the charge in driving go-to-market strategies and revenue growth by leveraging market insights, enhancing product positioning, and collaborating across teams to optimize sales effectiveness and p...

Yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$118K - $264K *

Drive the development and execution of marketing strategies and business plans, ensuring product alignment with user needs throughout the product life cycle. Collaborate with teams to deliver high-qua...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$118K - $264K *

Elevate product success by driving marketing strategies and implementing business plans. Collaborate across teams to ensure product alignment with user needs, manage releases, and identify growth oppo...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$118K - $264K *

Champion the development and execution of strategic marketing plans, driving product success through all life cycle stages while ensuring alignment with customer needs and market opportunities for opt...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$118K - $264K *

Elevate product success by driving marketing strategies and business plans. Collaborate across teams to enhance product features, ensuring alignment with customer needs and market opportunities throug...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$107K - $147K *

Shape the future of product storytelling by designing impactful demos that showcase technical capabilities. Collaborate with cross-functional teams to create scalable, engaging narratives that resonat...

Gatineau, QCIn-Person

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $160K *

Unlock potential by leading partner marketing initiatives that drive revenue growth. Collaborate with channel sales and strategic partners to create impactful campaigns, enhance partner engagement, an...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$102K - $194K *

Develop and execute innovative marketing strategies to enhance awareness and adoption of HAI Therapy among healthcare professionals, driving measurable business impact through collaboration and data-d...

1 week ago

  •   5 - 7 years exp.  •   Staffing

$110K - $130K *

Champion a dynamic marketing team to drive strategic initiatives, enhance brand visibility, and support business growth. Collaborate with leadership to align marketing efforts with organizational goal...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Technical Services

$110K - $130K *

Champion a dynamic marketing team, driving strategic initiatives and brand management while collaborating with leadership to enhance business growth and market presence...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Technical Services

$100K - $120K *

Unlock potential by leading a dynamic marketing team to drive strategic initiatives, enhance brand visibility, and support business growth through innovative marketing solutions and collaboration with...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Technical Services

$75K - $95K *

Champion the growth of our product marketing initiatives by collaborating with cross-functional teams to enhance customer engagement and drive market success. Leverage your fintech expertise to shape...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$163K - $215K *

Champion innovation by leading product strategy for a transformative healthcare marketplace. Collaborate with cross-functional teams to enhance user experience and drive growth, ensuring a seamless sh...

Today

  •   5 - 7 years exp.  •   Healthcare

$163K - $215K *

Empower the future of healthcare shopping by leading product strategy for a transformative marketplace. Collaborate with cross-functional teams to enhance user experience and drive growth through inno...

Today

  •   5 - 7 years exp.  •   Healthcare

$163K - $215K *

Shape the future of healthcare shopping by leading product strategy for an innovative marketplace. Collaborate with cross-functional teams to enhance user experience and drive growth through AI and st...

6 days ago

  •   5 - 7 years exp.  •   Healthcare

$87K - $200K *

Champion the product roadmap for a leading American Football video platform, collaborating with cross-functional teams to enhance user experience and drive customer success while navigating the comple...

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$120K - $150K *

Optimize marketing strategies for developer tools, driving results through data-driven experiments. Collaborate with cross-functional teams to enhance brand presence and build demand, while managing b...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Join a team that's driving product marketing excellence by aligning strategies, market opportunities, and customer needs. Lead cross-functional initiatives to optimize commercialization, pricing, and...

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Join a team that's redefining product marketing by crafting compelling offerings and go-to-market strategies. Collaborate with cross-functional teams to drive customer insights and enhance adoption, e...

2 weeks ago

  •   Less than 5 years exp.  •   Food & Beverages

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.