Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$180K - $225K *

Lead client experience strategy and team performance, driving financial success and long-term retention across a diverse account portfolio while collaborating with executive stakeholders to implement...

United StatesRemote

Reposted today

  •   8 - 10 years exp.  •   Healthcare

$145K - $175K *

Join a team that's shaping the future of data engineering by leading innovative solutions, mentoring teams, and implementing robust data strategies to enhance operational efficiency and scalability ac...

2 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Lead the charge in managing key client accounts, executing strategic fundraising campaigns, and collaborating with internal teams to drive successful outcomes while enhancing client relationships and...

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$95K - $105K *

Join a dynamic team to lead innovative media strategies for a Fortune 500 client. Drive collaboration, mentor talent, and create impactful media plans across diverse channels while delivering actionab...

1 week ago

  •   5 - 7 years exp.  •   Media

$134K - $184K *

Shape the future of our iconic brands by driving strategic GTM initiatives, collaborating with global teams, and embedding best practices to enhance commercial excellence in the salty snacks category...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Food & Beverages

$97K - $149K *

Drive impactful SEM strategies by managing client campaigns, optimizing performance, and integrating with digital media. Lead teams, foster client relationships, and leverage insights to enhance media...

1 week ago

  •   5 - 7 years exp.  •   Media

$97K - $155K *

Shape impactful SEM strategies by managing client campaigns, optimizing performance, and integrating digital media efforts. Collaborate with teams to deliver insights and foster client relationships w...

1 week ago

  •   5 - 7 years exp.  •   Media

$139K - $164K *

Optimize forecasting and analytics for pharmaceutical portfolios, driving insights and strategic decisions. Collaborate cross-functionally to enhance commercial performance and support biosimilar stra...

6 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Grow transformative learning experiences by leading The Data Mine at Purdue Indy. Oversee operations, foster partnerships, and support student success through innovative data-driven initiatives and co...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$224K - $313K *

Transform customer engagement by leading CRM & communications product strategies. Drive data-driven outcomes and develop high-performing teams while collaborating across various departments to enhance...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$242K - $338K *

Lead the strategy and execution of customer CRM and communication products. Shape personalized customer engagements through innovative messaging across diverse channels while managing product teams to...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$118K - $144K *

Unlock potential by driving lifecycle marketing strategies that enhance customer engagement and retention. Collaborate cross-functionally to create personalized experiences that foster meaningful rela...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$100K - $120K *

Transform data operations by architecting scalable solutions that enhance fan engagement and analytics. Collaborate across teams to integrate systems, ensure data integrity, and drive AI initiatives...

3 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$120K - $145K *

Engage with enterprise clients as an HR Analytics Consultant, leading data-driven initiatives. Oversee project execution, translate business needs into analytics solutions, and manage stakeholder rela...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Unlock the potential of data in retail by developing machine learning models and analytical solutions. Collaborate with cross-functional teams to enhance product-to-market strategies and drive impactf...

Today

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$175K - $210K *

Transform data capabilities by building foundational systems and a high-performing team. Drive analytics, reporting, and production systems while ensuring data integrity and strategic alignment with b...

2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$90K - $120K *

Elevate product visibility by executing high-impact marketing campaigns, driving product launches, and crafting compelling messaging that resonates with target audiences. Collaborate cross-functionall...

Vancouver, BCIn-Person

3 days ago

  •   Less than 5 years exp.  •   Staffing

$75K - $107K *

Shape the future of digital marketing by leading paid search strategies, managing campaigns, and driving innovation. Collaborate with teams to achieve client goals while mentoring analysts and ensurin...

2 days ago

  •   Less than 5 years exp.  •   Media

$186K - $233K *

Drive the evolution of global digital experience platforms, ensuring security, compliance, and innovation. Lead strategy, governance, and partnerships to enhance web capabilities and support product l...

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$165K - $185K *

Lead the design and advancement of a cutting-edge data engineering platform that enhances AI capabilities, supports analytics, and drives business transformations through innovative data strategies an...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$165K - $185K *

Lead the design and evolution of a scalable data and AI platform, driving modern architecture and engineering standards while collaborating with cross-functional teams to enable machine learning and d...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$90K - $115K *

Elevate the digital marketing strategy, driving growth through innovative campaigns, website optimization, and social media engagement. Collaborate cross-functionally to enhance brand presence and max...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$116K - $174K *

Transform customer data into impactful marketing strategies. Lead product launches, define messaging, and drive adoption for AI-driven personalization solutions. Collaborate cross-functionally to enha...

2 days ago

  •   5 - 7 years exp.  •   Information Technology

$116K - $174K *

Drive your career with a Senior Product Marketing Manager role focused on shaping the narrative and innovation for AI-driven personalization, enhancing customer experiences and driving growth through...

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $120K *

Unlock strategic growth by leading a cross-functional Marketing Insights Team, driving integrated marketing plans, and overseeing market research to identify opportunities and enhance program launches...

3 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.