Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$119K - $160K *

Unlock potential by leading strategic insights for a major client in the ice cream sector. Drive growth through data-driven decisions, enhance client capabilities, and foster relationships that elevat...

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$139K - $159K *

Join a team that's shaping the future of data analytics by developing AI-ready data products and executive dashboards. Collaborate with talented professionals to enhance the firm's data governance and...

2 weeks ago

  •   8 - 10 years exp.  •   Legal & Accounting

$139K - $159K *

Elevate your career by leading the development of AI-ready data products and executive dashboards. Collaborate with a dynamic team to set standards for analytics and drive impactful insights using Mic...

2 weeks ago

  •   8 - 10 years exp.  •   Legal & Accounting

$139K - $159K *

Elevate your career by joining a dynamic team to create AI-ready data products, lead analytics initiatives, and set standards for data governance in a collaborative environment focused on delivering e...

2 weeks ago

  •   8 - 10 years exp.  •   Legal & Accounting

$139K - $159K *

Shape the future of our analytics landscape by creating AI-ready data products and leading BI initiatives. Collaborate with a skilled team to establish best practices in dimensional modeling and dashb...

3 weeks ago

  •   8 - 10 years exp.  •   Legal & Accounting

$110K - $130K *

Lead the development of pricing strategies and data analytics initiatives, driving actionable insights and fostering a high-performing team to enhance profitability and strategic decision-making acros...

5 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$236K *

Grow your career with a leadership role in data architecture, overseeing a team to design and implement enterprise data solutions. Collaborate cross-functionally to align data strategies with business...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $120K *

Take ownership of lifecycle marketing strategies that enhance Merchant engagement, drive loyalty, and maximize lifetime value. Lead cross-functional initiatives, leveraging data insights to optimize c...

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$100K - $120K *

Empower small business owners by leading lifecycle marketing strategies that enhance engagement, retention, and loyalty. Drive measurable impact through innovative, data-driven campaigns while mentori...

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$100K - $125K *

Champion digital advertising success by developing and optimizing biddable media campaigns across platforms, ensuring strategic alignment with client goals and performance metrics to drive impactful r...

6 days ago

  •   5 - 7 years exp.  •   Media

$80K - $95K *

Drive your career with a dynamic role focused on data analysis and visualization across digital marketing channels. Collaborate with teams to create impactful dashboards and predictive models that enh...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$85K - $102K *

Drive the development and execution of digital marketing campaigns, optimizing strategies for growth and enrollment across education offerings while leveraging analytics to enhance performance and exp...

4 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$92K - $136K *

Help us drive customer success by owning and optimizing digital engagement programs. You'll lead strategy, build automated journeys, and analyze performance to enhance customer experiences and ensure...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$80K - $95K *

Champion digital marketing excellence by managing website content, creative production, and targeted campaigns. Collaborate with cross-functional teams to deliver precise, engaging assets that drive b...

4 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$120K - $145K *

Join a dynamic team to shape lifecycle marketing strategies that engage merchants at every stage. Drive email, SMS, and in-app initiatives to enhance activation, retention, and multi-product adoption...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$117K - $140K *

Lead the charge in operational excellence by leveraging analytics and workforce planning to enhance service delivery outcomes. Drive performance insights, optimize processes, and manage vendor budgets...

1 week ago

  •   Less than 5 years exp.  •   Hospitality & Recreation

$99K - $186K *

Grow your career with an influential role delivering strategic data insights. Collaborate across teams to drive analytics support, problem-solving, and innovation within the Cloud Success Insights tea...

Reposted today

  •   8 - 10 years exp.  •   Enterprise Technology

$90K - $135K *

Lead a dynamic team in delivering complex analytics projects that drive strategic insights for Financial Services clients. Manage project execution, mentor analysts, and ensure high-quality outputs wh...

6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$99K - $186K *

Lead data-driven insights that empower Cloud Success Leaders. Collaborate across teams, analyze complex data, present strategic recommendations, and tackle diverse analytical challenges in an individu...

Reposted today

  •   8 - 10 years exp.  •   Enterprise Technology

$99K - $186K *

Lead the delivery of impactful data analytics insights that empower Cloud Leaders to enhance customer success initiatives through collaboration, strategic recommendations, and robust data analysis, en...

Reposted today

  •   8 - 10 years exp.  •   Enterprise Technology

$99K - $186K *

Transform data into actionable insights to drive strategic initiatives across cloud teams. Collaborate with leaders, providing vital analytics support while mastering diverse analytical challenges in...

Reposted today

  •   8 - 10 years exp.  •   Enterprise Technology

$135K - $155K *

Join a dynamic team to lead the development of innovative data solutions, enhancing decision-making across the institution. Drive strategic initiatives, foster collaboration, and build a high-performi...

2 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$135K - $155K *

Transform data governance by leading cross-functional analytics initiatives that empower decision-making and enhance institutional trust through robust data solutions and a modernized ecosystem...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$100K - $120K *

Transform data into actionable insights by overseeing marketing performance analysis. Collaborate with cross-functional teams to enhance customer engagement and optimize marketing strategies, all whil...

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$150K - $180K *

Accelerate progress at a cutting-edge organization by owning paid marketing strategy, budget, and team performance. Transform demand generation through data-driven insights while driving pipeline and...

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.