Vice President of Demand Generation Jobs

Explore Vice President of Demand Generation opportunities for experienced marketing leaders ready to shape growth strategy and accelerate revenue. Ladders features vetted professional roles with salaries of $100,000 or more, including senior positions focused on pipeline generation, campaign performance, and go-to-market execution.

What Does a VP of Demand Generation Do?

A Vice President of Demand Generation leads programs that create qualified interest in a company’s products and services. The role typically spans strategy, campaign planning, marketing operations, and collaboration with sales and revenue teams. Leaders define target audiences, manage budgets and teams, and connect marketing activity to measurable business outcomes.

Key Responsibilities

  • Develop demand generation strategies aligned with revenue and growth goals.
  • Build and optimize multi-channel campaigns across digital, content, events, and other channels.
  • Partner with sales leadership on pipeline targets, lead quality, and conversion processes.
  • Use analytics and marketing technology to measure performance and improve return on investment.
  • Lead, coach, and develop demand generation and marketing operations teams.

Skills and Experience Employers Seek

Employers commonly look for senior marketing experience, a record of creating measurable pipeline growth, and strong analytical and leadership skills. Familiarity with marketing automation, customer relationship management platforms, attribution, and account-based marketing can be valuable. Clear communication and the ability to work across sales, product, and executive teams are also important.

Explore Senior Demand Generation Careers

Browse Vice President of Demand Generation jobs on Ladders to find vetted opportunities offering $100,000 or more. Compare roles by company, location, and responsibilities to identify a position that matches your experience and career goals.

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$180K - $220K *

Join us to shape global marketing strategy for a complex, multi-product platform. Lead the growth of our US presence, leveraging your expertise in product marketing and GTM strategy to drive brand rec...

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$180K - $220K *

Architect a groundbreaking marketing strategy to build a robust US presence, overseeing global positioning and budget while partnering closely with sales to translate complex offerings into compelling...

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$130K - $160K *

Join a dynamic team to drive Ramp's vertical GTM strategy, focusing on Construction, Nonprofits, and Public Sector. Influence product development, market positioning, and sales strategies to enhance g...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$145K - $175K *

Unlock potential by leading vertical strategies that drive growth in finance operations. Own the go-to-market model, influence product development, and become the market expert to ensure Ramp excels i...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $268K *

Empower growth by leading new business initiatives, targeting mid-market and enterprise accounts. Own the sales process from outreach to close, building a high-performing team and driving predictable...

3 weeks ago

  •   8 - 10 years exp.  •   Business Services

$135K - $175K *

Innovate data-driven product solutions that empower decision-making for partners. You'll lead strategy, collaborate with cross-functional teams, and transform complex datasets into user-centric, actio...

Vancouver, BCIn-Person

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $200K *

Partner with us to lead high-impact healthcare media strategies, advising executives on complex issues and shaping narratives that influence public perception and policy in the pharmaceutical and biot...

1 week ago

  •   8 - 10 years exp.  •   Business Services

$110K - $130K *

Shape the future of business development by driving strategic partnerships, leading sales initiatives, and fostering team collaboration to achieve growth and market expansion in the healthcare and ins...

Today

  •   8 - 10 years exp.  •   Finance & Insurance

$122K - $405K *

Drive the global partner marketing strategy, leading initiatives across channels, technology, and strategic partners to enhance demand generation and pipeline growth. Collaborate with cross-functional...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

$155K - $185K *

Transform sales productivity by leading the strategy and execution of CRM and sales enablement platforms, ensuring teams have the tools and insights needed to drive growth and enhance relationships ac...

Yesterday

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $180K *

Unlock potential by leading product vision and strategy, prioritizing development efforts, and collaborating with customers and teams to drive impactful solutions within a compassionate, high-performi...

4 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$160K - $200K *

Unlock potential by leading strategic planning initiatives that inspire teams and drive actionable insights. Collaborate with key stakeholders to shape the department, integrating traditional and digi...

3 days ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$160K - $200K *

Elevate your career by leading strategic planning initiatives that drive actionable insights. Collaborate with diverse teams, mentor future leaders, and innovate in the digital space to shape impactfu...

Chicago, ILRemote

3 days ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$190K - $335K *

Drive the future of marketing strategy by integrating P&C and Life capabilities, leading a team of 15-20 professionals to deliver impactful market execution and measurable business results across dive...

3 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$190K - $335K *

Shape the future of insurance marketing by leading strategic initiatives across P&C and Life sectors. Drive impactful brand activation and integrate marketing capabilities to enhance customer engageme...

3 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$190K - $335K *

Execute a cohesive marketing strategy across P&C and Life sectors, integrating capabilities to enhance brand activation and drive measurable business impact while leading a team of 15-20 marketing pro...

3 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$190K - $335K *

Transform your career by leading strategic marketing initiatives across P&C and Life insurance. Drive impactful brand activation, integrate capabilities, and optimize marketing investments to enhance...

3 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$190K - $335K *

Lead the strategic marketing initiatives across P&C and Life sectors, integrating capabilities and driving measurable business impact through effective market execution and brand activation...

3 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$190K - $335K *

Shape marketing strategy and execution across P&C and Life sectors, integrating capabilities to enhance brand activation and drive measurable business impact while leading a diverse team of marketing...

3 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$150K - $180K *

Champion a transformative people strategy that fosters an inclusive, high-performing culture. Lead talent development, employee relations, and organizational initiatives while aligning with strategic...

Calgary, ABIn-Person

2 days ago

  •   11 - 15 years exp.  •   Business Services

$110K - $125K *

Champion growth by leading marketing strategies for employer audiences, enhancing engagement throughout the client lifecycle. Collaborate with cross-functional teams to deliver impactful solutions and...

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $125K *

Lead the charge in developing marketing strategies for employer audiences, managing cross-functional partnerships, and enhancing client lifecycle marketing to drive engagement and growth across the bu...

New York, NYRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$99K - $235K *

Lead the charge in driving revenue growth through innovative AI solutions, collaborating with clients to enhance customer engagement and demonstrating the transformative capabilities of cutting-edge t...

Reposted 3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$160K - $190K *

Lead a high-performing sales team to drive partnerships and increase revenue, while shaping strategic initiatives for workforce solutions through innovative employer collaboration and engagement acros...

1 month ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$160K - $190K *

Shape the future of impactful workforce solutions by leading a sales team and driving partnership initiatives that secure growth for students' career success across various industries. Engage collabor...

1 month ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

Frequently Asked Questions (FAQ)

  • What does a Vice President of Demand Generation do?question toggle

    A VP of Demand Generation leads marketing programs that generate qualified demand and contribute to revenue growth. Responsibilities often include campaign strategy, pipeline performance, marketing operations, budget management, and team leadership.

  • What qualifications are common for VP of Demand Generation jobs?question toggle

    Employers typically seek substantial marketing leadership experience, a history of driving measurable pipeline results, strong analytical skills, and the ability to partner with sales and executive teams. Experience with marketing automation, CRM systems, and attribution may also be useful.

  • What is the typical salary for a Vice President of Demand Generation?question toggle

    Compensation varies by company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review individual listings for salary details.

  • Where can I find Vice President of Demand Generation jobs?question toggle

    You can explore vetted Vice President of Demand Generation opportunities on Ladders, including senior marketing roles paying $100,000 or more.