Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$95K - $135K *

Lead integrated marketing initiatives that drive growth and enhance investor engagement. Collaborate across teams to translate insights into impactful campaigns, ensuring alignment with business goals...

Toronto, ONIn-Person

2 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Elevate enterprise marketing by crafting compelling narratives that drive complex deals. Collaborate with sales teams to translate technical details into accessible business value content, enabling im...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Drive strategic product marketing initiatives to enhance go-to-market strategies, boost customer adoption, and support revenue growth. Collaborate across teams to deliver impactful insights and enable...

RemoteRemote

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $115K *

Engage in product launches, messaging, and customer marketing to drive business outcomes. Collaborate with teams to craft impactful narratives that resonate with B2B audiences, and contribute to custo...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Engage in dynamic marketing initiatives that drive business success. As a key player, you'll manage projects from concept to execution, collaborating across teams to create impactful campaigns that re...

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Lead the charge in executing integrated marketing initiatives that align with business objectives. Collaborate with cross-functional teams to develop and manage campaigns, ensuring strategic alignment...

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Shape the future of integrated marketing by independently planning and executing initiatives that align with business objectives, leveraging your expertise in campaign development, content creation, a...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Lead the charge in integrated marketing initiatives, coordinating campaigns and content creation to support business objectives. Collaborate with stakeholders to deliver effective strategies and manag...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Lead the charge in developing and executing innovative channel marketing strategies to drive growth through diverse distribution partners and installer networks. Collaborate cross-functionally to enha...

2 days ago

  •   8 - 10 years exp.  •   Energy & Utilities

$95K - $105K *

Join a dynamic team to drive product marketing strategies for network audio and system devices. Collaborate with global teams to create impactful campaigns, enhance brand messaging, and achieve measur...

1 week ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$116K - $154K *

Explore strategic product marketing for a B2B SaaS platform, focusing on messaging, positioning, and go-to-market strategies. Collaborate across teams to drive product launches and enhance customer un...

Today

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $115K *

Help us drive impactful product marketing strategies in healthcare IT. Leverage your expertise to execute go-to-market plans, enhance sales enablement, and conduct market intelligence for our innovati...

4 days ago

  •   5 - 7 years exp.  •   Healthcare

$80K - $95K *

Innovate product marketing strategies and drive growth by understanding customer needs, managing product life cycles, and collaborating with cross-functional teams to enhance market positioning and pr...

3 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$88K - $105K *

Elevate your career by driving innovative marketing strategies and integrated campaigns. Collaborate with creative teams, analyze data, and develop actionable insights to enhance client engagement and...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$100K - $130K *

Drive product marketing for innovative defense tech solutions. Collaborate with cross-functional teams to shape strategies, develop compelling narratives, and execute impactful campaigns that enhance...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$125K - $150K *

Shape impactful brand strategies in defense tech. Drive awareness, engagement, and demand through integrated campaigns while collaborating with stakeholders to enhance market perception and influence...

Mclean, VARemote

2 weeks ago

  •   11 - 15 years exp.  •   Staffing

$125K - $150K *

Lead the charge in defining and executing brand strategies that elevate defense tech awareness and drive demand across government and commercial sectors, while collaborating with stakeholders to creat...

2 weeks ago

  •   11 - 15 years exp.  •   Staffing

$150K - $200K *

Unlock potential by leading the development of impactful vertical marketing strategies across multiple industries, enhancing Cresta's positioning and messaging to drive growth and establish thought le...

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$150K - $200K *

Empower our growth by managing the positioning, messaging, and GTM strategy across multiple industries, ensuring impactful narratives that resonate with diverse stakeholders and drive revenue growth t...

RemoteRemote

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$150K - $200K *

Lead the charge in developing and executing multi-industry marketing strategies, enhancing positioning and messaging for diverse verticals, and driving growth through innovative go-to-market framework...

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$141K - $211K *

Lead the charge in designing and implementing innovative marketing strategies to enhance product positioning, drive customer engagement, and support sales growth through data-driven insights and colla...

Yesterday

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$110K - $130K *

Lead the development and execution of innovative marketing strategies to enhance workplace financial well-being, driving engagement and growth through audience-focused initiatives and cross-functional...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$110K - $130K *

Elevate the marketing strategy for workplace financial well-being, driving engagement and growth through audience-led initiatives. Collaborate across teams to align business priorities with market opp...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$110K - $130K *

Lead the charge in shaping and executing innovative marketing strategies for workplace financial well-being, driving engagement and growth through audience-led initiatives and cross-functional collabo...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$110K - $130K *

Transform content strategy and ownership as you craft compelling narratives that drive engagement and conversion, making Gravity a key player in sustainability markets while leveraging AI for scalable...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.