Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$80K - $90K *

Lead marketing initiatives by coordinating proposals and supporting business development efforts. Collaborate with teams to enhance client engagement and drive growth across various markets, ensuring...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$120K - $140K *

Drive impactful marketing campaigns and enhance brand visibility in the food and beverage sector. Collaborate cross-functionally to execute strategies, analyze performance, and support sales initiativ...

3 days ago

  •   Less than 5 years exp.  •   Food & Beverages

$110K - $120K *

Unlock brand potential by leading innovative content strategies that drive engagement and establish thought leadership in student wellbeing and healthcare. Collaborate cross-functionally to create imp...

Yesterday

  •   5 - 7 years exp.  •   Healthcare

$130K - $155K *

Shape the future of product marketing by crafting compelling narratives for launches across diverse product lines. Collaborate with teams to ensure cohesive messaging and drive engagement through inno...

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$141K - $205K *

Transform retail marketing strategies by delivering impactful product launches and campaigns that enhance the in-store experience, leveraging data insights and strong cross-functional collaboration ac...

1 month ago

  •   5 - 7 years exp.  •   Enterprise Technology

$147K - $190K *

Lead the charge in developing and executing integrated media strategies that drive brand awareness and growth. Collaborate with cross-functional teams to create impactful campaigns across diverse chan...

4 days ago

  •   5 - 7 years exp.  •   Business Services

$182K - $254K *

Drive SMB growth by leading product adoption initiatives, identifying opportunities, and building scalable programs to enhance advertiser success and revenue impact across the digital advertising land...

Yesterday

  •   8 - 10 years exp.  •   Media

$182K - $254K *

Unlock potential by driving SMB product adoption through strategic partnerships and scalable programs. Collaborate with cross-functional teams to enhance advertiser success and revenue growth in a dyn...

Yesterday

  •   8 - 10 years exp.  •   Media

$82K - $152K *

Drive product strategy and lifecycle management for a diverse portfolio, ensuring competitive positioning and growth through collaboration, data analysis, and market insights. Lead cross-functional te...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$82K - $152K *

Lead the optimization of product strategy and roadmap for a diverse portfolio. Collaborate across teams to drive market penetration and ensure industry-leading performance while managing product life...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$95K - $125K *

Join a team that's redefining digital marketing by owning Google Ads end-to-end. Drive growth across multiple markets, optimize strategies, and deliver measurable results in customer acquisition and r...

2 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$120K - $145K *

Shape the future of dental practice management by leading software development and strategy while optimizing user experiences and ensuring compliance as we expand into new markets, collaborating with...

United StatesRemote

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$128K - $193K *

Engage in strategic retail leadership to enhance execution and performance across a portfolio in the West region, fostering collaboration between customer teams and driving transformation to improve f...

Reposted today

  •   8 - 10 years exp.  •   Food & Beverages

$123K - $184K *

Lead the charge in our AI product marketing strategy, defining positioning and go-to-market plans while winning trust within the developer community. Collaborate cross-functionally to drive impactful...

Reposted today

  •   8 - 10 years exp.  •   Information Technology

$72K - $114K *

Lead the charge in product marketing by defining positioning, executing go-to-market strategies, and collaborating across teams to deliver compelling narratives that resonate with technical audiences...

RemoteRemote

Reposted today

  •   5 - 7 years exp.  •   Information Technology

$148K - $222K *

Execute end-to-end product marketing strategies, managing launches and positioning. Collaborate with teams to define audiences, craft narratives, and analyze performance metrics for the successful rel...

Montreal, QCIn-Person

Reposted today

  •   5 - 7 years exp.  •   Information Technology

$169K - $254K *

Champion compelling product marketing strategies, ensuring impactful go-to-market plans and audience engagement. Leverage your expertise to transform technical capabilities into clear messaging and dr...

4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $225K *

Unlock potential by spearheading impactful product marketing initiatives, driving go-to-market strategies, and shaping messaging for technical audiences, all while ensuring alignment across teams and...

4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$136K - $225K *

Join as a Senior Product Manager to lead the development of innovative data and AI-driven marketing solutions. Drive product strategy, engage with clients, and enhance customer loyalty through advance...

4 days ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $207K *

Partner with us to empower customers by transforming products into innovative designs, forging lasting partnerships that drive success while overseeing key accounts and setting strategic goals for bus...

4 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$102K - $177K *

Lead strategic initiatives in sales enablement, driving commercial execution and optimizing marketing operations. Collaborate with cross-functional teams to enhance product launches and achieve busine...

Yesterday

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$102K - $177K *

Shape the future of Orthopaedics by driving sales support and marketing operations. Collaborate with cross-functional teams to optimize strategies, enhance product launches, and achieve commercial obj...

Yesterday

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$102K - $177K *

Transform the Sports business by driving commercial execution and optimizing sales support activities. Collaborate with cross-functional teams to enhance marketing operations and achieve strategic bus...

Yesterday

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$102K - $177K *

Unlock the potential of our Sports business by driving commercial execution and sales support. Collaborate with cross-functional teams to enhance marketing operations and achieve strategic objectives...

Raynham, MARemote

Yesterday

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$160K - $200K *

Lead the charge in optimizing top-of-funnel marketing operations, driving measurable pipeline growth through strategic planning, data governance, and team leadership. Collaborate with cross-functional...

United StatesRemote

Yesterday

  •   8 - 10 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.