Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$90K - $115K *

Champion the growth of an innovative mobile mapping platform by leading product management, user experience, and marketing efforts. Collaborate across teams to enhance product visibility and adapt to...

1 week ago

  •   Less than 5 years exp.  •   Technical Services

$90K - $115K *

Champion the growth of an innovative mobile mapping platform by leading product management, user experience, and marketing efforts. Collaborate across teams to enhance product visibility and adapt to...

1 week ago

  •   Less than 5 years exp.  •   Technical Services

$90K - $115K *

Transform the future of utility mapping by leading product management and marketing for an innovative mobile platform. Drive user experience, enhance market presence, and collaborate across teams to s...

1 week ago

  •   Less than 5 years exp.  •   Technical Services

$80K - $95K *

Accelerate growth through strategic digital customer acquisition and performance marketing. Manage paid media campaigns, optimize strategies, and analyze metrics to drive traffic, revenue, and custome...

Montreal, QCIn-Person

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$160K - $170K *

Drive your career with a pivotal role in technical solutions, leading complex designs and integrations for media buyers. Collaborate cross-functionally to enhance advertiser partnerships and ensure su...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$117K - $184K *

Join a dedicated team to enhance Global Manufacturing Laboratories by optimizing efficiency and compliance across the CDS Platform, while ensuring robust technical support and system integration in a...

Reposted yesterday

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$120K - $145K *

Lead the charge in strategic marketing for Infusion Systems, driving growth and enhancing market visibility. Manage a team while collaborating with sales and clinical teams to ensure customer needs sh...

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$97K - $108K *

Champion impactful digital marketing strategies by owning paid campaigns and SEO initiatives. Collaborate across divisions to enhance brand visibility, drive engagement, and deliver measurable results...

Yesterday

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$97K - $108K *

Innovate digital marketing strategies by managing paid campaigns and SEO efforts. Collaborate across divisions to enhance brand visibility and drive measurable results through data-driven insights and...

3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$80K - $90K *

Transform brand experiences by crafting compelling visual identities. Collaborate with cross-functional teams to develop and execute innovative design solutions that elevate our brand across all custo...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Media

$86K - $107K *

Accelerate progress at a dynamic marketing team, driving B2B campaigns in life sciences. Collaborate with cross-functional partners to develop insights and execute strategies that boost customer engag...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$141K - $205K *

Lead cross-functional marketing strategies to drive product adoption and growth. Collaborate with teams to shape messaging, execute go-to-market plans, and enhance user engagement across diverse audie...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Explore a pivotal role in product management, driving strategy and execution to deliver exceptional value. Collaborate with cross-functional teams to enhance customer satisfaction and business efficie...

4 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$120K - $145K *

Drive platform strategy and technical excellence by leading product ownership, managing cross-application coordination, and ensuring alignment with business goals. Collaborate with engineering teams t...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$75K - $131K *

Drive product strategy and lifecycle management, collaborating across teams to align product offerings with customer needs and market trends, ensuring successful execution of a 5-year roadmap and achi...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$70K - $110K *

Drive impactful content strategy that enhances brand authority and demand across diverse markets. Collaborate with teams to create a cohesive narrative, leveraging expertise and technology to optimize...

3 days ago

  •   Less than 5 years exp.  •   Business Services

$145K - $175K *

Unlock potential by leading innovative marketing strategies for Advanced Practice Providers, driving engagement and education for INLEXZO® in a dynamic oncology landscape. Collaborate cross-functional...

4 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$85K - $125K *

Champion innovation and product development in a dynamic environment, collaborating across teams to drive market success and enhance user experiences. Lead strategic initiatives and manage product por...

3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Transform customer experiences into lasting relationships by leading impactful marketing campaigns, driving product adoption, and fostering customer advocacy through innovative strategies and collabor...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Champion customer engagement by crafting impactful marketing campaigns that drive product adoption and advocacy. Collaborate across teams to enhance customer experiences and ensure effective communica...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$160K - $246K *

Shape the future of AI infrastructure by transforming complex data into actionable insights. Collaborate with leaders to drive strategic decisions and influence growth in a rapidly evolving technology...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$90K - $110K *

Join a team that's poised to revolutionize product marketing strategies by developing impactful campaigns and value propositions that resonate globally, while collaborating with cross-functional teams...

Toronto, ONIn-Person

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Elevate your impact in a dynamic role where you drive demand generation, optimize paid acquisition, and build high-converting funnels. Partner with teams to ensure aligned messaging while enhancing re...

Kelowna, BCIn-Person

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$194K - $285K *

Drive product strategy and execution for a leading security operations platform, collaborating with engineering and customers to address security challenges, prototype solutions, and launch new capabi...

Yesterday

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$169K - $237K *

Transform the future of AI networking by leading product strategies and architectures for cutting-edge data center solutions. Collaborate with cross-functional teams to drive innovation and influence...

2 days ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.