Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$160K - $175K *

Drive impactful product marketing strategies by connecting insights across Product, Clinical, Sales, and Marketing. Own positioning, launches, and adoption of innovative medical technology solutions t...

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$120K *

Join a team that's shaping how we market innovative payment solutions. Drive go-to-market strategies for key growth areas, collaborating across functions to ensure alignment and maximize product succe...

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$137K - $188K *

Partner with us to drive the strategic direction and execution of a direct-to-consumer subscription program, focusing on customer acquisition, pricing strategies, and market analysis to enhance the on...

3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$85K - $117K *

Champion employee benefits and wellness programs, ensuring compliance and effective administration. Collaborate with stakeholders to enhance health outcomes and manage vendor performance while leading...

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Unlock your potential by leading digital marketing campaigns, managing client relationships, and driving measurable results. Collaborate with experts to optimize strategies across multiple channels an...

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$74K - $95K *

Contribute to brand strategy development by analyzing market trends, customer behavior, and competitor activity. Collaborate on marketing initiatives to enhance brand appeal and ensure alignment with...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$74K - $95K *

Elevate brand strategy by conducting research, analyzing market trends, and developing targeted marketing initiatives. Collaborate with cross-functional teams to enhance brand appeal and customer expe...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$74K - $95K *

Elevate brand strategy by analyzing market trends and customer behavior. Collaborate on marketing initiatives, develop targeted messaging, and manage projects to enhance brand appeal and customer expe...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$74K - $95K *

Manage brand marketing projects to enhance brand appeal through research, strategy development, and targeted messaging. Collaborate with teams to analyze market trends and customer behavior, ensuring...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$80K - $100K *

Explore an opportunity to drive product marketing strategies, support sales initiatives, and enhance customer engagement within the optical connectivity sector while collaborating with cross-functiona...

Reposted 2 days ago

  •   Less than 5 years exp.  •   Energy & Utilities

$95K - $110K *

Advance your career by driving product strategy and execution in a dynamic rewards ecosystem. Collaborate closely with cross-functional teams to define, develop, and deliver high-impact features that...

1 month ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Join a team that's redefining product marketing strategy for AI and payments. Drive market success through collaboration, strategic insights, and compelling narratives that connect innovation to custo...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Unlock potential by building and managing a dynamic Partner Marketing Program, serving as the key liaison between Partner Managers and Marketing teams to ensure timely, on-brand deliverables and strat...

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$81K *

Unlock potential by driving business development through prospecting and customer outreach. Collaborate with sales teams to generate leads and deepen your understanding of technology solutions, while...

Yesterday

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$81K - $121K *

Join us in driving impactful paid media strategies that enhance business development. This role empowers you to lead campaigns, optimize performance, and collaborate across teams, leveraging your expe...

Today

  •   5 - 7 years exp.  •   Real Estate & Construction

$120K - $145K *

Lead the charge in defining product positioning and messaging for a cutting-edge Governed Communication Intelligence category, driving impactful launches and sales enablement for enterprise clients ac...

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$90K - $136K *

Empower your career by leading product strategy and lifecycle management. Collaborate with cross-functional teams to enhance customer satisfaction and drive innovation, ensuring products meet market d...

Mississauga, ONIn-Person

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Unlock potential by leading multichannel customer marketing initiatives to enhance engagement, loyalty, and advocacy. Collaborate closely with sales and product teams to drive adoption and measure suc...

Montreal, QCIn-Person

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$70K - $101K *

Drive your career forward by leading product marketing strategies that enhance customer experiences and maximize market share. Collaborate with cross-functional teams to innovate and manage product li...

Reposted yesterday

  •   Less than 5 years exp.  •   Aerospace & Defense

$75K - $95K *

Empower brand storytelling by executing marketing strategies, managing projects, producing content, and executing email campaigns in HubSpot. Collaborate cross-functionally to enhance outreach and imp...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$150K - $180K *

Lead the charge in driving brand P&L through strategic marketing initiatives, ensuring sales and profit targets are met across the Home and Garden division while fostering a high-performing team envir...

4 days ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$155K - $190K *

Lead the development and execution of go-to-market strategies for complex technical products, ensuring compelling messaging and positioning while collaborating across teams to drive product launches a...

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$82K - $152K *

Accelerate progress at the forefront of product management, leading initiatives that drive growth and optimize the portfolio. Collaborate cross-functionally to influence decisions on pricing and strat...

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$82K - $152K *

Lead the charge in managing the complete product lifecycle for key fire suppression solutions, driving business growth and cross-functional initiatives within a global organization while ensuring prof...

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$132K - $147K *

Elevate your career by leading global marketing strategies that drive growth. Collaborate with cross-functional teams to create impactful campaigns, ensuring alignment and scalability across diverse m...

2 weeks ago

  •   5 - 7 years exp.  •   Transportation

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.