Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$190K - $238K *

Champion the patient journey by leveraging insights to enhance marketing strategies, drive engagement, and improve experiences. Collaborate across teams to create compelling narratives that position t...

Yesterday

  •   8 - 10 years exp.  •   Healthcare

$150K - $180K *

Join us to shape the product marketing strategy for self-serve growth, driving user adoption and engagement across our suite. Lead a team, collaborate cross-functionally, and turn insights into impact...

San Francisco, CARemote

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$152K - $221K *

Lead the charge in driving innovative product solutions to market, collaborating with cross-functional teams to enhance business growth and ensure product-market fit. Your expertise will shape strateg...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$152K - $221K *

Transform the YouTube Ads experience by leading global strategy and commercialization efforts for the Ads API product suite, ensuring alignment across teams and driving partner adoption through innova...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $150K *

Lead the product strategy and roadmap, collaborating with cross-functional teams to deliver innovative solutions that enhance legal professionals' workflows and drive revenue growth in a dynamic, AI-d...

Toronto, ONIn-Person

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$125K - $150K *

Elevate product strategy and execution by leading cross-functional teams to deliver innovative solutions that enhance legal professionals' workflows, driving revenue growth and competitive advantage i...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Lead the charge in executing channel marketing strategies across key retail accounts, ensuring premium brand representation and effective program management from launch to in-store execution. Collabor...

2 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$95K - $115K *

Grow your career by driving go-to-market strategies and enablement for a diverse product portfolio. Collaborate cross-functionally to enhance customer outcomes, monitor performance metrics, and refine...

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$100K - $120K *

Unlock market potential by leading go-to-market strategies that drive growth and connect insights with action. Collaborate across teams to ensure successful product launches and measurable outcomes in...

3 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$108K - $149K *

Shape the future of technical marketing by crafting compelling narratives that engage practitioners and influencers, driving curiosity and interest in cutting-edge cybersecurity solutions across our i...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$180K - $200K *

Shape the future of cybersecurity by leading product marketing initiatives that bridge product, sales, and market needs. Drive go-to-market strategies, create compelling narratives, and empower teams...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$79K - $117K *

Support our partner marketing ecosystem by ensuring accurate data management, successful event coordination, and effective asset distribution, all while tracking budgets meticulously and empowering pa...

United StatesRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Transportation

$95K - $115K *

Manage the product lifecycle and strategy for ceramics, driving growth and profitability through collaboration with stakeholders and market insights. Lead initiatives from concept to launch, ensuring...

2 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Drive partner marketing initiatives to enhance reseller engagement, boost sales, and foster loyalty. Collaborate cross-functionally to execute strategies, manage communications, and optimize resources...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Join a team that's shaping the future of marketing in the DeFi space. Lead high-impact strategies, drive community engagement, and collaborate with cross-functional teams to enhance brand presence and...

Yesterday

  •   5 - 7 years exp.  •   Business Services

$194K - $285K *

Transform enterprise AI infrastructure by leading technical marketing efforts, bridging engineering and customer needs. Own the technical narrative, validate solutions, and influence product roadmaps...

Yesterday

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$100K - $126K *

Transform the Natrel portfolio by leading innovation and growth strategies. Collaborate with cross-functional teams to drive projects from concept to commercialization, ensuring alignment with consume...

Reposted yesterday

  •   5 - 7 years exp.  •   Food & Beverages

$145K - $175K *

Create and drive a comprehensive content strategy that enhances brand visibility, engages target audiences, and generates leads through high-quality, impactful written assets and robust social media p...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$130K - $155K *

Innovate strategies that drive go-to-market success by collaborating with sales and marketing teams. Own the execution of launch plans, create impactful sales tools, and develop competitive insights t...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$170K - $227K *

Lead the charge in shaping the future of premium chocolate marketing, driving growth strategies and innovative campaigns for iconic brands while collaborating with global partners to enhance consumer...

1 week ago

  •   11 - 15 years exp.  •   Food & Beverages

$165K - $247K *

Join a team that's driving innovative product strategies from conception to end-of-life. Collaborate across functions to enhance product lifecycle management, ensuring market competitiveness and techn...

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$75K - $95K *

Drive product marketing initiatives for commercial growth by managing positioning, messaging, digital marketing, and sustainability reporting across product portfolios and innovations, enhancing marke...

4 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$130K - $160K *

Drive impactful scientific content development and digital marketing campaigns to enhance brand visibility and engage biopharma audiences. Leverage your expertise to translate complex concepts into co...

3 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$64K - $149K *

Architect innovative AI-driven product solutions, driving strategy and execution. Collaborate with stakeholders to define vision, manage product backlogs, and ensure alignment on goals. Lead agile pro...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Information Technology

$64K - $149K *

Transform product strategy by leading AI-driven client engagements, bridging business goals and technical teams. Drive innovation and prioritize delivery with measurable outcomes in fast-paced environ...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.